{"id":20331,"date":"2014-05-13T09:08:05","date_gmt":"2014-05-13T08:08:05","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/using-twitter-to-promote-your-business\/"},"modified":"2024-09-24T15:56:45","modified_gmt":"2024-09-24T14:56:45","slug":"using-twitter-to-promote-your-business","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/","title":{"rendered":"Using Twitter to Promote Your Business"},"content":{"rendered":"

One vital element of a powerful social media marketing strategy is to use a variety of platforms.\u00a0 Twitter, Pinterest, Facebook and increasingly Google Plus are the mainstays, and it is critical for most businesses to use all of them.<\/p>\n

That doesn\u2019t mean that you repeat the same content on each.\u00a0 Each one has its own style, and you need a suitable style for each.<\/p>\n

You can repeat the same key message on each one, but not in the same way.\u00a0 If you are using Twitter to promote your business, you need to know how to make the most of this particular platform.<\/p>\n

Twitter is described as a micro-blogging site.\u00a0 You have only 140 characters per tweet to communicate your message clearly, so that\u2019s pretty micro alright.<\/p>\n

\"promoting-business-twitter\"<\/p>\n

But it would be a mistake to equate the low character count with low power.\u00a0 Tweets might be short, but Twitter is not small.\u00a0 Here\u2019s how to get the maximum impact using Twitter to promote your business.<\/p>\n

Start by setting up your account strategically so it is consistent with your brand\u2019s image in tone and visuals.\u00a0 Think of every blank to fill in as a marketing opportunity and use it to promote your image.<\/p>\n

Choose a user name and profile photo consistent with your other social media outlets.\u00a0 For example, you can use the same profile photo for Facebook and Twitter, and use your Facebook cover photo as your Twitter header photo.<\/p>\n

Keeping your social media outlets integrated helps you reach more people with the same message and create a stronger brand image.<\/p>\n

While tweets are limited to 140 characters, you can and should use images and video in your tweets.\u00a0 Visuals are always powerful, and your words are so limited, it makes images and video even more important.<\/p>\n

You can put videos directly into a tweet, but you can link to your video on YouTube or if your video is six seconds or less, you can use Twitter\u2019s Vine video service.<\/p>\n

Of course, you need followers to see these great tweets.\u00a0 Start by following business connections you know and participating in conversations.\u00a0 Watch and learn how hashtags are used effectively.<\/p>\n

The right hashtag is far better than three or four almost right hashtags.\u00a0 Just like on any other social medium, focus on creating compelling content that gives the reader something useful.<\/p>\n

You can make Twitter part of your strategy to drive traffic to your blog or website, and you can use it to announce special offers and events.<\/p>\n

Have a good look around Twitter and see how similar business succeeds \u2013 or fail \u2013 on Twitter before you dive in.<\/p>\n

You will learn by trial and error, of course, but it\u2019s best to learn from others\u2019 trials and errors when you can.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"One vital element of a powerful social media marketing strategy is to use a variety of platforms.\u00a0 Twitter, Pinterest, Facebook and increasingly Google Plus are the mainstays, and it is critical for most businesses to use all of them. That doesn\u2019t mean that you repeat the same content on each.\u00a0 Each one has its own […]","protected":false},"author":84,"featured_media":20332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nUsing Twitter to Promote Your Business - Fifteen<\/title>\n<meta name=\"description\" content=\"You can make Twitter part of your strategy to drive traffic to your blog or website, and to announce special offers and events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Twitter to Promote Your Business\" \/>\n<meta property=\"og:description\" content=\"You can make Twitter part of your strategy to drive traffic to your blog or website, and to announce special offers and events.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Fifteen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FifteenDesign\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-13T08:08:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T14:56:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/promoting-business-twitter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kyle Lindsay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Lindsay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Using Twitter to Promote Your Business - Fifteen","description":"You can make Twitter part of your strategy to drive traffic to your blog or website, and to announce special offers and events.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/","og_locale":"en_GB","og_type":"article","og_title":"Using Twitter to Promote Your Business","og_description":"You can make Twitter part of your strategy to drive traffic to your blog or website, and to announce special offers and events.","og_url":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/","og_site_name":"Fifteen","article_publisher":"https:\/\/www.facebook.com\/FifteenDesign","article_published_time":"2014-05-13T08:08:05+00:00","article_modified_time":"2024-09-24T14:56:45+00:00","og_image":[{"width":1600,"height":1600,"url":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/promoting-business-twitter.jpg","type":"image\/jpeg"}],"author":"Kyle Lindsay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kyle Lindsay","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/#article","isPartOf":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/"},"author":{"name":"Kyle Lindsay","@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/7ed95bc67f5f57b732bf2a5870cb4714"},"headline":"Using Twitter to Promote Your Business","datePublished":"2014-05-13T08:08:05+00:00","dateModified":"2024-09-24T14:56:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/"},"wordCount":467,"commentCount":0,"image":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/promoting-business-twitter.jpg","articleSection":["News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/","url":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/","name":"Using Twitter to Promote Your Business - Fifteen","isPartOf":{"@id":"https:\/\/www.fifteendesign.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/#primaryimage"},"image":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/promoting-business-twitter.jpg","datePublished":"2014-05-13T08:08:05+00:00","dateModified":"2024-09-24T14:56:45+00:00","author":{"@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/7ed95bc67f5f57b732bf2a5870cb4714"},"description":"You can make Twitter part of your strategy to drive traffic to your blog or website, and to announce special offers and events.","breadcrumb":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/#primaryimage","url":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/promoting-business-twitter.jpg","contentUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/promoting-business-twitter.jpg","width":1600,"height":1600},{"@type":"BreadcrumbList","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/using-twitter-to-promote-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fifteendesign.co.uk\/"},{"@type":"ListItem","position":2,"name":"Using Twitter to Promote Your Business"}]},{"@type":"WebSite","@id":"https:\/\/www.fifteendesign.co.uk\/#website","url":"https:\/\/www.fifteendesign.co.uk\/","name":"Fifteen","description":"Creative. Digital. Marketing.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fifteendesign.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/7ed95bc67f5f57b732bf2a5870cb4714","name":"Kyle Lindsay","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/5ff545c843da22e360dda49e4548bb9eed66d8b0c5f8b1a89afb5ee6ba4d44f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5ff545c843da22e360dda49e4548bb9eed66d8b0c5f8b1a89afb5ee6ba4d44f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5ff545c843da22e360dda49e4548bb9eed66d8b0c5f8b1a89afb5ee6ba4d44f3?s=96&d=mm&r=g","caption":"Kyle Lindsay"},"url":"https:\/\/www.fifteendesign.co.uk\/blog\/author\/kyle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts\/20331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/comments?post=20331"}],"version-history":[{"count":0,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts\/20331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/media\/20332"}],"wp:attachment":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/media?parent=20331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/categories?post=20331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/tags?post=20331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}