{"id":20558,"date":"2025-01-23T16:30:44","date_gmt":"2025-01-23T16:30:44","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/why-should-i-advertise-on-bing\/"},"modified":"2025-01-24T14:52:49","modified_gmt":"2025-01-24T14:52:49","slug":"why-you-should-be-using-bing-ppc-advertising","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/why-you-should-be-using-bing-ppc-advertising\/","title":{"rendered":"Why you should be using Bing PPC advertising."},"content":{"rendered":"

When it comes to <\/span>pay-per-click (PPC) advertising<\/span><\/a>, you may think that Google dominates the search engine market. However, <\/span>Bing PPC advertising<\/span> is gaining an ever-increasing share of the search engine traffic. A few years ago, many would think that advertising on Bing would bring little or no benefit and would never rival Google. But we\u2019re here to tell you that Bing should not be overlooked when it comes to reaching potential customers.<\/span><\/p>\n

There are plenty of reasons why incorporating Bing into your paid search efforts could lead to increased success, and in this blog, we share four reasons why you should be using <\/span>Bing PPC advertising<\/span>, along with some tips to optimise your <\/span>Bing PPC ads<\/span>.<\/span><\/p>\n

4 reasons to use <\/b>Bing PPC advertising<\/b><\/h2>\n

If you\u2019ve ever wanted to expand your online advertising reach, utilising <\/span>Bing PPC ads<\/span> could be the key to unlocking new opportunities for your business. Here are four reasons why you should consider adding <\/span>Bing PPC advertising<\/span> to your <\/span>digital marketing strategy<\/span><\/a>.<\/span><\/p>\n

1. Bing has less competition<\/b><\/h3>\n

As we\u2019ve mentioned, many people believe that Bing can\u2019t rival Google, and because of this, Bing is often overlooked when planning a PPC marketing strategy. However, those who do utilise <\/span>Bing PPC ads<\/span>, take advantage of the fact that there is lower competition.\u00a0<\/span><\/p>\n

With fewer businesses bidding for the same keywords on the search engine, there is a greater chance of your ads to be seen by your target audience and potentially higher ad placements too, giving you a competitive edge in reaching potential customers. This also results in lower costs-per-click (CPC) too, which is a particularly key benefit for businesses who have a limited budget.<\/span><\/p>\n

2. Bing ads cost less<\/b><\/h3>\n

This leads us on nicely to our next reason to utilise <\/span>Bing PPC advertising<\/span> – you get a lower CPC. This will be dependent on the type of campaign you\u2019re running, and what keywords you\u2019re bidding on, but typically Bing ads are cheaper due to the reduced amount of other businesses bidding on keywords.<\/span><\/p>\n

A lower CPC means you\u2019ll get more clicks and engagement for your money, potentially resulting in more conversions. More conversions, means a higher return on investment (ROI), and if your investment in your ads are lower than what you\u2019d pay for with a Google ad, the opportunity to increase your ROI is certainly there.<\/span><\/p>\n

3. Different user demographics<\/b><\/h3>\n

In any marketing campaign, one of the most important things to consider is your intended audience. If you\u2019re not putting the time, money, and effort into the correct platforms, you run the risk of not getting the return you\u2019d hope for.\u00a0<\/span><\/p>\n

Statistics show that Bing attracts a different audience than Google. <\/span>According to WordStream<\/span><\/a>, Bing reaches an audience that is slightly more mature, more educated, and more affluent. If your target audience fits well with this group, it makes sense to run <\/span>Bing PPC ads<\/span> to reach these users.<\/span><\/p>\n

4. It may be a better fit for your business niche<\/b><\/h3>\n

Again, this leads on nicely to our final reason to utilise <\/span>Bing PPC advertising<\/span>. Due to Bing\u2019s older, more affluent, and educated audience, your business niche might be better suited to this search engine. For example, if your business resides in the medical or finance sectors, Bing\u2019s user base will more than likely be a better fit than Google. This will result in more quality leads for your business who are more likely to convert.<\/span><\/p>\n

Should you stop using Google ads?<\/b><\/h2>\n

The short answer to this question is no. While there are many benefits of using <\/span>Bing PPC advertising<\/span>, particularly so for small businesses and niche businesses, there is no denying that the reach is much smaller than that of Google.\u00a0<\/span><\/p>\n

Instead, Bing should be used as a cost-effective, easy way to add a little extra fuel to your PPC campaigns and spread your reach. Doing this allows you to take a well-rounded approach to your PPC efforts, and can help diversify your reach and improve overall campaign performance.<\/span><\/p>\n

How to advertise of Bing<\/b> effectively<\/b><\/h2>\n

Whether you already have <\/span>Bing PPC ads<\/span> running or you\u2019re new to the platform, advertising on the search engine effectively involves a few key tactics to maximise your campaign\u2019s success:<\/span><\/p>\n