{"id":20569,"date":"2023-04-27T14:00:15","date_gmt":"2023-04-27T13:00:15","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/social-media-remarketing-will-improve-your-roi\/"},"modified":"2024-09-24T13:29:16","modified_gmt":"2024-09-24T12:29:16","slug":"how-can-social-media-remarketing-improve-your-roi","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/how-can-social-media-remarketing-improve-your-roi\/","title":{"rendered":"How can social media remarketing improve your ROI?"},"content":{"rendered":"

Remarketing is an imperative tactic for capturing audiences who are already aware of your products and services, but need a little more convincing to become a conversion. It gives your audience a gentle reminder about your brand and is a great way of staying at the forefront of their minds.\u00a0<\/span><\/p>\n

Social media<\/span><\/a> and remarketing is a powerful combination that can bring a whole host of benefits – the main one being improving your Return on Investment (ROI). Below we\u2019ve put together information which will help you understand <\/span>social media remarketing<\/span> better, as well as how to put it into practice.\u00a0<\/span><\/p>\n

What is social<\/b> media remarketing<\/b>?<\/b><\/h2>\n

If you\u2019re not familiar with remarketing at all, it\u2019s a technique that is used to retarget users that have visited your website. The benefit of this tactic is that your ads are shown only to people that have already shown an interest in your service or product.<\/span><\/p>\n

Typically, most marketers run <\/span>remarketing campaigns<\/span><\/a> through Google, allowing your ads to be shown on a number of websites in the Google search network. But, by <\/span>remarketing on social media<\/span>, you are able to target users through several social media platforms.<\/span><\/p>\n

What are the benefits of <\/b>social media remarketing<\/b>?<\/b><\/h2>\n

As mentioned, <\/span>social media remarketing<\/span> can bring many benefits to your social media strategy, and an improvement in your ROI. Some benefits include:<\/span><\/p>\n

Lower Cost-Per-Click (CPC)<\/b><\/h3>\n

If you\u2019ve ever wondered <\/span>how to lower your CPC<\/span>, remarketing through social media platforms is a great place to start, as it usually costs less than regular social media ads. This is because whilst the user may have visited your site previously, you\u2019re actually targeting them whilst they\u2019re doing something entirely different. And whilst the ad is being displayed to them, they aren\u2019t actually looking for your service at that moment. As a result of this, the user may not be as likely to convert and can lead to a <\/span>lower CPC.<\/span><\/p>\n

Higher conversion rates<\/b><\/h3>\n

This doesn\u2019t mean that your <\/span>conversion rate<\/span><\/a> on social media platforms will be higher than other channels, but it does lead through to a higher conversion rate overall. Although not everyone on social media is likely to convert, those who do soon add up. The point is that you are targeting users that have already expressed interest in your website. <\/span>Social media remarketing<\/span> encourages users that have not converted previously to return and finish the customer journey.<\/span><\/p>\n

Increased brand awareness<\/b><\/h3>\n

Similarly to regular remarketing, <\/span>social media remarketing<\/span> is a great way to <\/span>increase brand awareness<\/span>. By putting your ads in front of people that have already viewed your website, they are more likely to remember your brand. Even if the remarketing ads don\u2019t lead them towards a conversion, they are more likely to convert in the future when they consider your service again.<\/span><\/p>\n

Attracts new customers<\/b><\/h3>\n

Whilst the whole point of <\/span>social media remarketing<\/span> is to target audiences who have shown an interest in your products or services, it can also help attract new customers. If you widen your audience targeting to show your ad to those who have previously bought from you, it can encourage engagement. If a previous customer has had a positive experience with you, they\u2019ll share that experience and help to build trust with new audiences, meaning they\u2019re more likely to convert.<\/span><\/p>\n

How to put <\/b>social media remarketing<\/b> into practice<\/b><\/h2>\n

Now you know how <\/span>social media remarketing<\/span> can benefit your social media strategy and help improve ROI, it\u2019s time to put it into practice. Here are some tips to help you:<\/span><\/p>\n