{"id":20579,"date":"2023-03-22T09:30:13","date_gmt":"2023-03-22T09:30:13","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/heat-mapping-how-to-read-your-customers-minds\/"},"modified":"2025-01-24T12:06:43","modified_gmt":"2025-01-24T12:06:43","slug":"what-is-a-heat-map-and-how-can-it-help-you","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/what-is-a-heat-map-and-how-can-it-help-you\/","title":{"rendered":"What is a heat map and how can it help you?"},"content":{"rendered":"<div class=\"entry-content\"><p><span style=\"font-weight: 400;\">Website heatmaps<\/span><span style=\"font-weight: 400;\"> are one of the most valuable ways to analyse how your audience are behaving on your website. With this information you\u2019re able to make data-driven decisions about your website and your business to help convert more customers and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what exactly is a heat map and how can it help you and your business? Keep reading to find out more.<\/span><\/p>\n<h2><b>What is a heat map<\/b><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A heat map, or <\/span><span style=\"font-weight: 400;\">heat mapping<\/span><span style=\"font-weight: 400;\">, is a tool or piece of software used to analyse what your users are doing on your website. It gives you data on where they are clicking, how far they\u2019re scrolling, what they\u2019re looking at and equally, what they\u2019re ignoring. The data is presented graphically and the values are portrayed in a series of colours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are multiple different types of heat maps and it\u2019s important to understand which one will work best for your website because each type helps you to investigate a slightly different aspect of your website&#8217;s performance. The three most popular types of heat maps are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click maps<\/b><span style=\"font-weight: 400;\"> &#8211; this type of heat map shows where your customers are clicking the most on your website and is a great way to see how your CTAs are performing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scroll maps<\/b><span style=\"font-weight: 400;\"> &#8211; this heat map shows how far your audience is scrolling on your web pages and can tell you if your pages are compelling enough.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Move maps<\/b><span style=\"font-weight: 400;\"> &#8211; this shows you where your customers are focusing and navigating to on your website and if there are too many distractions on your pages.<\/span><\/li>\n<\/ul>\n<h2><b>What are the benefits of <\/b><b>heat mapping<\/b><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Heat mapping<\/span><span style=\"font-weight: 400;\"> allows you to build a better understanding of what is receiving the most attention on your website. It allows you to manipulate your website to place important information that you want your users to see in a position that is more likely to be viewed. Other benefits include:<\/span><\/p>\n<h3><b>Strategic content placement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you have a piece of content that you want your users to see, it is usually best placed at the top of the page. But by using <\/span><span style=\"font-weight: 400;\">heat mapping tools<\/span><span style=\"font-weight: 400;\">, you can see exactly where your audience typically leaves your web page and ensures your content is strategically placed before they reach that \u2018drop off\u2019 point. This kind of data also allows you to place your most important CTAs in areas your audience will see them before they leave your web page.<\/span><\/p>\n<h3><b>Increased conversions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Whilst <\/span><span style=\"font-weight: 400;\">heat mapping<\/span><span style=\"font-weight: 400;\"> provides you valuable data on how your users are behaving on your website, if you combine this with <\/span><span style=\"font-weight: 400;\">split testing<\/span><span style=\"font-weight: 400;\"> (or A\/B testing), you can accurately evaluate which of your changes are generating the most clicks and attention. By trying out different styles of CTAs for example, and implementing <\/span><span style=\"font-weight: 400;\">heat mapping tools<\/span><span style=\"font-weight: 400;\"> at the same time, you can effectively optimise your website to help increase conversions.<\/span><\/p>\n<h3><b>Better user experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Heat mapping tools<\/span><span style=\"font-weight: 400;\"> allow you to provide a better user experience for your customers and the data acquired from heat maps can provide website designers with information for their <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/solutions\/user-experience\/user-acceptance-testing\/\"><span style=\"font-weight: 400;\">usability testing<\/span><\/a><span style=\"font-weight: 400;\"> efforts. It can give them an understanding on what pieces of content inspire your audience to take action, identify any patterns of behaviour as well as determine if your CTAs are placed where they should be.<\/span><\/p>\n<h2><b>Want to learn more about heat mapping?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/conversion-rate-optimisation\/\"><span style=\"font-weight: 400;\">increase your conversions<\/span><\/a><span style=\"font-weight: 400;\">, enhance your <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/solutions\/user-experience\/\"><span style=\"font-weight: 400;\">user experience<\/span><\/a><span style=\"font-weight: 400;\">, or you\u2019re simply looking to learn more about heat mapping, why not <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/contact\/\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><span style=\"font-weight: 400;\"> with our experts today? We can advise you on the best type of <\/span><span style=\"font-weight: 400;\">heat map tool<\/span><span style=\"font-weight: 400;\"> for your requirements and we can even do all the hard work for you from implementation to analysing results.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Website heatmaps are one of the most valuable ways to analyse how your audience are behaving on your website. With this information you\u2019re able to make data-driven decisions about your website and your business to help convert more customers and more. But what exactly is a heat map and how can it help you and [&hellip;]","protected":false},"author":84,"featured_media":27435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[953,1688,1676],"tags":[],"class_list":["post-20579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-user-experience","category-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is A Heat Map And How Can It Help You? | Fifteen<\/title>\n<meta name=\"description\" content=\"Heat maps allow you to make data-driven decisions about your website and business. But what is a heat map? We explore this in more detail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fifteendesign.co.uk\/blog\/what-is-a-heat-map-and-how-can-it-help-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a heat map and how can it help you?\" \/>\n<meta property=\"og:description\" content=\"Heat maps allow you to make data-driven decisions about your website and business. But what is a heat map? 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