{"id":20708,"date":"2016-02-24T16:31:49","date_gmt":"2016-02-24T16:31:49","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/7-seo-myths-that-need-to-stop-right-now\/"},"modified":"2024-10-08T10:57:44","modified_gmt":"2024-10-08T09:57:44","slug":"7-seo-myths-that-need-to-stop-right-now","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/7-seo-myths-that-need-to-stop-right-now\/","title":{"rendered":"7 SEO Myths That Need To Stop Right Now"},"content":{"rendered":"<div class=\"entry-content\"><p><strong><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/seo\/\">SEO<\/a><\/strong> is a constantly evolving practice. Because of this, there are many things that were once true that linger, and many things that were never true that become \u201ccommon knowledge\u201d. Here are some of the biggest SEO myths that we encounter on a regular basis.<\/p>\n<h2>#1 &#8211; I &#8220;<em>Need&#8221;<\/em> To Rank For This Keyword<\/h2>\n<p>This is the most common misconception that we have to address on a regular basis. A lot of people become fixated on a particular keyword that they feel will improve their website traffic. They feel that an SEO campaign cannot be truly successful unless they are ranking for this one particular \u201cmagic keyword\u201d.<\/p>\n<p><strong>Truth:<\/strong> For every high volume generic keyword out there, there are hundreds of long tail keywords that are not only easier to target, but also provide more focused traffic to your site. Keyword research can help uncover these opportunities, so is a very important part of SEO. We can\u2019t just pick your keywords out of a hat and run with them.<\/p>\n<h2>#2 &#8211; I Have To Put My Keyword Everywhere<\/h2>\n<p>Keyword stuffing. It\u2019s a bad thing.<\/p>\n<p>You will hear a lot of people talking about keyword density, and how often a keyword should be mentioned throughout your page, as well as within each element. Some people think you should include your desired keyword within every part of your landing page.<\/p>\n<p><strong>Truth:<\/strong> Google doesn\u2019t look at meta descriptions anymore, so your keyword is useless there. Alt text in images should be used to describe the image, not a place for extra keyword stuffing. And, there\u2019s no magic percentage of keywords you should include within the content.<\/p>\n<p>Search engines now look at keywords that would be considered as synonymous with the relevant search term, as well as the actual key term. Ensuring your content is well written, and not filled with spammy mentions of your desired keyword is far more important.<\/p>\n<h2>#3 &#8211; I Did SEO Once, I Should Be Fine<\/h2>\n<p>This one speaks for itself. A lot of people think that if they\u2019ve paid an SEO person to have a look at their new website before they launch it, it should be fine.<\/p>\n<p><strong>Truth:<\/strong> SEO is an ongoing practice. Search engines look at a number of factors to determine the strength of your website, including relevancy. Unfortunately, relevancy also takes into consideration how recent a piece of information is. Has your website received no backlinks for a few months? It\u2019s no longer relevant. Have you updated the content on your site? If not, it\u2019s no longer relevant.<\/p>\n<h2>#4 &#8211; The More Pages I Have, The Better<\/h2>\n<p>If you want to start ranking for lots of keywords, you need lots of pages, right? Wrong.<\/p>\n<p><strong>Truth:<\/strong> If you need a lot of pages, then don\u2019t hesitate to create them. As long as each page is relevant to the topic it has been created for, and there aren\u2019t other pages within your website talking about the same thing, then it makes sense. What we\u2019re talking about are websites that are filled with pages that are near duplicates of one another.<\/p>\n<p>Not all the pages on your site are crawled every time, and not all pages that are crawled are indexed. So, by adding unnecessary pages to your site, you could actually be damaging your SEO.<\/p>\n<h2>#5 &#8211; Good UX Doesn\u2019t Effect SEO<\/h2>\n<p>\u201cSEO is all about keywords and backlinks.\u201d It\u2019s a common misconception that the sole purpose of an SEO campaign is to get users to visit your website.<\/p>\n<p><strong>Truth:<\/strong> You need to cater to the users once they land on your page. Amongst the ranking factors for search engines is a host of factors related to UX; bounce rate, average session duration, conversion rate, page views, etc.<\/p>\n<p>All of these factors can be improved with good UX implemented on your website.<\/p>\n<h2>#6 &#8211; Images Don\u2019t Require SEO<\/h2>\n<p>Expanding upon the keyword stuffing point made above, the main reason people feel they can fill alt text of images with keywords is because of the common myth that Images don\u2019t require optimisations.<\/p>\n<p><strong>Truth:<\/strong> Image optimisations (when done correctly) are a great way of gaining additional visibility, in addition to possible backlinks. By optimising the image to reflect what it\u2019s actually about, as opposed to just your keywords, it can begin to surface in the rankings for search engines\u2019 image searches, increasing the possible chances for your website to be viewed.<\/p>\n<h2>#7 &#8211; SEO Is Easy<\/h2>\n<p><strong>Truth:<\/strong> It\u2019s not. See above.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"SEO is a constantly evolving practice. Because of this, there are many things that were once true that linger, and many things that were never true that become \u201ccommon knowledge\u201d. Here are some of the biggest SEO myths that we encounter on a regular basis. #1 &#8211; I &#8220;Need&#8221; To Rank For This Keyword This [&hellip;]","protected":false},"author":84,"featured_media":20709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 SEO Myths That Need To Stop Right Now - Fifteen<\/title>\n<meta name=\"description\" content=\"SEO is changing all the time. Because of this, there are many myths that spring up and refuse to go away. Here are some of our most encountered SEO myths.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fifteendesign.co.uk\/blog\/7-seo-myths-that-need-to-stop-right-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 SEO Myths That Need To Stop Right Now\" \/>\n<meta property=\"og:description\" content=\"SEO is changing all the time. Because of this, there are many myths that spring up and refuse to go away. Here are some of our most encountered SEO myths.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fifteendesign.co.uk\/blog\/7-seo-myths-that-need-to-stop-right-now\/\" \/>\n<meta property=\"og:site_name\" content=\"Fifteen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FifteenDesign\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-24T16:31:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-08T09:57:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/SEOMyths.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kyle Lindsay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Lindsay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 SEO Myths That Need To Stop Right Now - Fifteen","description":"SEO is changing all the time. Because of this, there are many myths that spring up and refuse to go away. Here are some of our most encountered SEO myths.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fifteendesign.co.uk\/blog\/7-seo-myths-that-need-to-stop-right-now\/","og_locale":"en_GB","og_type":"article","og_title":"7 SEO Myths That Need To Stop Right Now","og_description":"SEO is changing all the time. Because of this, there are many myths that spring up and refuse to go away. 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