{"id":20715,"date":"2023-05-09T12:00:47","date_gmt":"2023-05-09T11:00:47","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/how-to-master-linkedin-must-dos\/"},"modified":"2023-05-09T12:03:24","modified_gmt":"2023-05-09T11:03:24","slug":"how-to-master-your-linkedin-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/how-to-master-your-linkedin-marketing-strategy\/","title":{"rendered":"How to master your LinkedIn marketing strategy"},"content":{"rendered":"<div class=\"entry-content\"><p><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/\"><span style=\"font-weight: 400;\">Social media<\/span><\/a><span style=\"font-weight: 400;\"> is a fundamental ingredient in the modern marketing mix. It works as a powerful awareness tool, and to our followers, it&#8217;s the primary source of updates and offers. It\u2019s no secret social media increases growth and traffic to your website, as well as improves engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But LinkedIn is slightly different to your standard social media networks. It\u2019s more of a business platform, so you need to think of LinkedIn as your boss, or a work colleague.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s definitely a platform you should consider including in your social media marketing strategy, and here\u2019s why:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The growth potential on this channel shouldn\u2019t be underestimated<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s highly useful for paid advertising<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any business related news you share tends to perform well<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There\u2019s reachable audience demographics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It supports positioning<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On LinkedIn, there are always things that can be done to boost your professional image online. Let\u2019s dive a little further into the do\u2019s and don\u2019ts of mastering this platform\u2026<\/span><\/p>\n<h2><b>DO be selective about who you connect with<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Be selective about your connections. Ask yourself, will their content add value to your feed? Are they someone you\u2019ll potentially work with? Build your network slowly and be purposeful about your connections.<\/span><\/p>\n<h2><b>DON\u2019T leave your banner space blank<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The main banner on your LinkedIn profile is a great space to make a statement; ensure it is specific to what you are trying to say. It\u2019s a great way to promote your company or highlight a product or service you offer for example.<\/span><\/p>\n<h2><b>DO optimise your headline<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is what people see under your name when they view the app on mobile. You want to ensure you feature your job title, or the service you offer, and it\u2019s visible in the first 70 characters.<\/span><\/p>\n<h2><b>DON\u2019T be too salesy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Of course you want to get your product or service out there to your audience, but be careful not to seem like you are being overly \u2018pushy\u2019 and end up accomplishing the opposite goal.<\/span><\/p>\n<h2><b>DO use a professional headshot<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn isn\u2019t the place to share selfies, so be sure to set the right tone for your business and use a professional headshot of yourself. You could also use your business logo if you prefer.<\/span><\/p>\n<h2><b>DON\u2019T send generic connection requests<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to make a good impression on a potential new connection, it\u2019s important to personalise your connection requests. If you\u2019ve met them before sending a connection request, send them a message to let them know how you know them, or let them know how it would be beneficial to connect.<\/span><\/p>\n<h2><b>DO engage<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The more time you put into engagement on LinkedIn, the more you will be rewarded. If you\u2019ve seen a post you like and it\u2019s relevant to you and your business, engage with it by reacting, commenting or sharing it. Be sure to contribute regularly to any groups you are part of also, or give your insight or thoughts on a particular topic.<\/span><\/p>\n<h2><b>DO use hashtags<\/b><\/h2>\n<p><a href=\"https:\/\/blog.hootsuite.com\/linkedin-hashtags-guide\/\"><span style=\"font-weight: 400;\">Using hashtags<\/span><\/a><span style=\"font-weight: 400;\"> is a great way to increase your visibility on LinkedIn, but don\u2019t go mad. It\u2019s best practice to only use three or four hashtags in one post, and always put them at the end of your post<\/span><\/p>\n<h2><b>How else can you master your <\/b><b>LinkedIn marketing strategy<\/b><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve touched upon the do\u2019s and don\u2019ts of using LinkedIn, but what else can you do to truly optimise your <\/span><span style=\"font-weight: 400;\">LinkedIn marketing strategy<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<h3><b>Showcase your skills and talents<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn allows you to upload documents, images, videos, and presentations to your profile. <\/span><a href=\"https:\/\/www.slideshare.net\/\"><span style=\"font-weight: 400;\">Slideshare<\/span><\/a><span style=\"font-weight: 400;\">, owned by LinkedIn, is a knowledge-sharing tool which allows you to upload your presentations to share with the public. If you don\u2019t make many presentations, consider converting your PDFs to a powerpoint format and share to your profile. This is a great way to assert yourself as an industry expert, whatever your chosen industry might be. By adding your work or portfolio to your profile, people can see that you mean business and may potentially even make you a headhunting target.<\/span><\/p>\n<h3><b>Endorsements are key<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn allows you to add endorsable skills to your profile, which allows your colleagues to endorse you at what you are good at. This becomes a highly useful tool for people to see what you are good at. Don\u2019t be afraid to get out there and endorse other people for their skills and see the endorsements roll in.<\/span><\/p>\n<h3><b>Utilise recommendations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve worked with an old manager or colleague, be sure to recommend them on LinkedIn. Make it as personal as you can over a generic recommendation &#8211; talk about how well you two worked together and how you recommend their skills. If you make the first move, you\u2019ll more than likely receive a recommendation back.<\/span><\/p>\n<h3><b>Don\u2019t be put off by <\/b><b>LinkedIn for advertising<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We all know that <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/paid-social\/\"><span style=\"font-weight: 400;\">paid advertising<\/span><\/a><span style=\"font-weight: 400;\"> can be pricey, and <\/span><span style=\"font-weight: 400;\">LinkedIn advertising costs<\/span><span style=\"font-weight: 400;\"> aren&#8217;t for the faint hearted. Having said that, <\/span><span style=\"font-weight: 400;\">LinkedIn for advertising<\/span><span style=\"font-weight: 400;\"> can be a great step for you and your business by supporting you to increase brand awareness and convert audiences into leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can read this <\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide?src=go-pa&amp;trk=sem-ga_campid.17233106589_asid.136246410163_crid.616230650324_kw.linkedin%20ad%20options_d.c_tid.kwd-359022301639_n.g_mt.e_geo.9045154&amp;mcid=6932037362789019649&amp;cid=&amp;gclid=Cj0KCQjw0tKiBhC6ARIsAAOXutmx-O9BL4BRmnlF1kwlxlT8Lvypn3ogalDDwY3dtPq59NRT8VceKTIaAhGyEALw_wcB&amp;gclsrc=aw.ds\"><span style=\"font-weight: 400;\">advert guide<\/span><\/a><span style=\"font-weight: 400;\"> from LinkedIn for more information.<\/span><\/p>\n<h3><b>Put some thought into your <\/b><b>LinkedIn content strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The content you put out is extremely important, so you need to put some thought into your <\/span><span style=\"font-weight: 400;\">LinkedIn content strategy<\/span><span style=\"font-weight: 400;\">. Here are some tips from us:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure your images add value to your message and brand, and do not detract from it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure snappy and engaging copy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try using questions where you can to encourage more engagement through our posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use these posts as an opportunity to drive your audience to your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a strong call to action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mix up the type of content shared<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you create videos, make sure you use subtitles<\/span><\/li>\n<\/ul>\n<h2><b>Need help with your <\/b><b>LinkedIn marketing strategy?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to know how we can help incorporate LinkedIn into your social media strategy, but you\u2019re unsure where to start, why not <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/blog\/\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><span style=\"font-weight: 400;\"> with our specialists today? Our social media experts can help you from start to finish from targeting, to budgets, to analysing and reporting.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Social media is a fundamental ingredient in the modern marketing mix. It works as a powerful awareness tool, and to our followers, it&#8217;s the primary source of updates and offers. It\u2019s no secret social media increases growth and traffic to your website, as well as improves engagement.\u00a0 But LinkedIn is slightly different to your standard [&hellip;]","protected":false},"author":84,"featured_media":27545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[953,1679],"tags":[],"class_list":["post-20715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Master Your LinkedIn Marketing Strategy | Fifteen<\/title>\n<meta name=\"description\" content=\"LinkedIn is slightly different to your standard social media networks. So, read our guide on how to master your LinkedIn marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fifteendesign.co.uk\/blog\/how-to-master-your-linkedin-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to master your LinkedIn marketing strategy\" \/>\n<meta property=\"og:description\" content=\"LinkedIn is slightly different to your standard social media networks. 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