{"id":20777,"date":"2023-05-30T12:00:55","date_gmt":"2023-05-30T11:00:55","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/10-easy-low-cost-marketing-strategies-for-your-business\/"},"modified":"2025-01-23T12:18:32","modified_gmt":"2025-01-23T12:18:32","slug":"10-low-cost-digital-marketing-strategies-for-your-business","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/10-low-cost-digital-marketing-strategies-for-your-business\/","title":{"rendered":"10 Low cost digital marketing strategies for your business."},"content":{"rendered":"<div class=\"entry-content\"><p><span style=\"font-weight: 400;\">Whether you\u2019re a marketing expert or you\u2019re taking the first step into the <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> world, it can be daunting considering the amount of time and money you will need to spend in order to get your business off the ground, and in front of your customers. But you don\u2019t need to invest in expensive marketing strategies in order to promote your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to learn ten <\/span><span style=\"font-weight: 400;\">low cost digital marketing<\/span><span style=\"font-weight: 400;\"> strategies that are easy to incorporate into your marketing strategy to help give it a boost.<\/span><\/p>\n<h2><b>1 \u2013 Start a blog<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Starting a blog is one of the most <\/span><span style=\"font-weight: 400;\">low cost ways of advertising<\/span><span style=\"font-weight: 400;\"> your business. If you don\u2019t already have a blog on your website, you\u2019re missing out on a seriously easy and effective marketing strategy. A blog is fantastic for several reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/\"><b>SEO<\/b><\/a><span style=\"font-weight: 400;\"> \u2013 Regular updates of content to your website are something that search engines look out for. They value websites that are regularly updated, as this indicates that the website is relevant to users. In addition to this, a blog allows you the chance to target more varied keywords, using each post to target a different set of keywords related to your business.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevance<\/b><span style=\"font-weight: 400;\"> \u2013 As with search engine bots, users are more favourable towards websites that are relevant to their search. Posting regular blogs shows that your business is current and up-to-date. There\u2019s nothing worse than finding a website that hasn\u2019t been updated for years.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Knowledge<\/b><span style=\"font-weight: 400;\"> \u2013 A blog enables you to show off your knowledge about your industry to customers, and they\u2019re more likely to come to you when they\u2019re looking for a service or product within your industry. It\u2019s one of the core principles of <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/content-marketing\/\"><span style=\"font-weight: 400;\">content marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement<\/b><span style=\"font-weight: 400;\"> \u2013 Engaging with your users is very important, and a blog is a great way to start this interaction. Add a comments section or share to your social media channels, and reply to your customers. You\u2019ll be on your way to building a loyal customer base.<\/span><\/li>\n<\/ul>\n<h2><b>2 \u2013 Utilise social media<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As well as being a great place to share your blogs, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> is a great place to keep the conversation going and get it started, as we\u2019ve mentioned. And the best thing is, it\u2019s totally free! Well, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/organic-social\/\"><span style=\"font-weight: 400;\">organic social media<\/span><\/a><span style=\"font-weight: 400;\"> is free at least. If you\u2019re using platforms such as Facebook, Twitter or Instagram you can invest in <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/paid-social\/\"><span style=\"font-weight: 400;\">paid advertising<\/span><\/a><span style=\"font-weight: 400;\"> and keep to a budget that suits you. Whichever route you choose, having a social media presence is a great place to represent your business, as well as providing customer support.<\/span><\/p>\n<h2><b>3 \u2013 Get creative with infographics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You may have already heard about infographics and thought the best infographics that are online took hours to craft and cost companies a fair bit of money. Well, this is not always the case. There are a variety of free tools out there that will allow you to do this yourself. The most popular design platforms are <\/span><a href=\"https:\/\/www.canva.com\/\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/piktochart.com\/\"><span style=\"font-weight: 400;\">Piktochart<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re incredibly easy to use, and will have you creating your own infographics in no time. It\u2019s said that users are up to 600 times more likely to interact with a piece of content that has a visual element, which makes infographics one of the most <\/span><span style=\"font-weight: 400;\">inexpensive marketing strategies<\/span><span style=\"font-weight: 400;\"> to grow your audience. <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/blog\/8-ways-on-how-to-use-canva-for-ultimate-design-success\/\"><span style=\"font-weight: 400;\">Check out these design tips<\/span><\/a><span style=\"font-weight: 400;\"> if you\u2019re planning to use Canva.<\/span><\/p>\n<h2><b>4 \u2013 Get onboard with videos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As with infographics, you may have thought <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/creative\/photography-and-videography\/\"><span style=\"font-weight: 400;\">creating videos<\/span><\/a><span style=\"font-weight: 400;\"> can be expensive to make as well as time-consuming. Also like infographics, they increase the chance of interaction with your content from your audience, so are a great marketing strategy. There are also some great free tools out there like <\/span><a href=\"https:\/\/animoto.com\/\"><span style=\"font-weight: 400;\">Animato<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/www.rawshorts.com\/\"><span style=\"font-weight: 400;\">Rawshorts<\/span><\/a><span style=\"font-weight: 400;\">, that let you create your own videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, these are both really easy to use, and come with a wide variety of templates for you to drag and drop images, videos, and desired text into. Both do have additional features which you can pay for if you choose, but the free versions are great.<\/span><\/p>\n<h2><b>5 \u2013 Don\u2019t be afraid to recycle content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re stuck for ideas for content, you can try recycling something you\u2019ve done previously, which helps you get more out of your content. This particular <\/span><span style=\"font-weight: 400;\">low cost digital marketing strategy<\/span><span style=\"font-weight: 400;\"> is actually favoured by Google following their <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/blog\/google-whats-new-for-2023\/\"><span style=\"font-weight: 400;\">Helpful Content Update<\/span><\/a><span style=\"font-weight: 400;\"> last year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can recycle content by changing the medium (e.g. turn an infographic into a video), return to an old subject but cover it from a new angle, or add to previous content to enhance and update it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As well as recycling your own content, take a look at some of the things your competitors are producing, and build upon it. This is a great tactic if you need a little inspiration, but it\u2019s extremely important to never copy content. Duplicate content will have a negative impact on your search rankings.<\/span><\/p>\n<h2><b>6 \u2013 Run a competition<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A great way to raise awareness of your brand, gain interest from potential customers, and collect first-party data, is to run a competition. Other than offering a prize, this <\/span><span style=\"font-weight: 400;\">easy marketing strategy<\/span><span style=\"font-weight: 400;\"> is pretty low cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can set up a landing page on your website and include a form to collect data such as name, email address and phone number. Then you can promote your competition on social media &#8211; whether you do this organically or through paid means is up to you.<\/span><\/p>\n<h2><b>7 \u2013 Show off your awards<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Awards are another great <\/span><span style=\"font-weight: 400;\">low cost way of advertising<\/span><span style=\"font-weight: 400;\"> your name, as well as being a great thing to show off on your website and email signatures. They also add credibility to your business, meaning people who visit your site are more likely to approach you when looking for your service or product. You can scour the internet for any recognised awards within your industry, and submit an entry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, there are a couple of things you need to consider. Firstly, there\u2019s normally a small entry fee for some of the more prestigious awards (this may be different for other industries). Secondly, you need to be at a level where you feel you stand a chance of winning the award.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the opposite side of the spectrum, it has been known for some companies have gone down the route of hosting their own awards in order to increase exposure. If you\u2019re feeling a little creative, and think you\u2019ve got enough knowledge within your industry to judge an award, why not make your own? As with a competition, you can set up a landing page for people to enter, and share it on your social media channels.<\/span><\/p>\n<h2><b>8 \u2013 Begin email marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are so many options available with <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/email-marketing\/\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\">, and it\u2019s a relatively <\/span><span style=\"font-weight: 400;\">inexpensive marketing strategy<\/span><span style=\"font-weight: 400;\"> to get on board with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most businesses go down the route of paying for a designer to create them a beautiful mailshot, but there are other options available. For example, you could try creating your own email template using some of the design softwares we mentioned above.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s only one expense you need to consider with this marketing strategy. You\u2019ll more than likely need some kind of email marketing software, which normally comes with a monthly fee (or a credits based system). You can always weigh up the prices of different email marketing softwares against your budget before going ahead with this practice.<\/span><\/p>\n<h2><b>9 \u2013 Go old school with a business card<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Believe it or not, most people within a business have business cards, and these are a great way of creating brand awareness, building relationships and gently reminding customers you\u2019re still here. They\u2019re also a great tactic for lead generation because you can easily swap them back and forth at events, meetings, and any other business encounters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting the design right on your business card is important and you can use one of the free design tools we\u2019ve mentioned above to create your business card. <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/blog\/our-tips-to-desigining-a-business-card-that-wont-be-thrown-away\/\"><span style=\"font-weight: 400;\">Take a look at our top tips<\/span><\/a><span style=\"font-weight: 400;\"> for designing a business card that won\u2019t be thrown away.<\/span><\/p>\n<h2><b>10 \u2013 Try and encourage customer referrals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s a well known fact that customers trust other customers&#8217; opinions over anything else. You can use customer referrals to your advantage, and turn it into an <\/span><span style=\"font-weight: 400;\">easy marketing strategy<\/span><span style=\"font-weight: 400;\"> that has been used by companies for years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple tactic you can utilise is to offer your existing customers a nice reward for introducing a friend to your product or service, and they\u2019ll help bring in new customers. You could send out a simple email with a promotional code for each customer, and watch the new customers come in.<\/span><\/p>\n<h2><b>Want to learn more about <\/b><b>low cost digital marketing<\/b><b> strategies?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We hope our top ten <\/span><span style=\"font-weight: 400;\">low cost digital marketing strategies<\/span><span style=\"font-weight: 400;\"> have proven you don\u2019t need a huge marketing budget in order to promote your company. If you\u2019d like to find out more about how to get the most out of your marketing budget, or you\u2019d like help with any of the above <\/span><span style=\"font-weight: 400;\">easy marketing strategies<\/span><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/contact\/\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><span style=\"font-weight: 400;\"> with one of our experts today.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Whether you\u2019re a marketing expert or you\u2019re taking the first step into the digital marketing world, it can be daunting considering the amount of time and money you will need to spend in order to get your business off the ground, and in front of your customers. But you don\u2019t need to invest in expensive [&hellip;]","protected":false},"author":84,"featured_media":27671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1686,953,1690,1696,1687,1679],"tags":[],"class_list":["post-20777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-email-marketing","category-infographics","category-seo","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Low cost digital marketing strategies for your business<\/title>\n<meta name=\"description\" content=\"Here are ten low cost digital marketing strategies that are easy to incorporate into your marketing strategy to help give it a boost.\" 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