{"id":20896,"date":"2023-06-01T11:00:46","date_gmt":"2023-06-01T10:00:46","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/making-a-good-impression-online\/"},"modified":"2024-09-24T12:44:45","modified_gmt":"2024-09-24T11:44:45","slug":"how-to-boost-your-online-presence-in-5-ways","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/how-to-boost-your-online-presence-in-5-ways\/","title":{"rendered":"How to boost your online presence in 5 ways"},"content":{"rendered":"<div class=\"entry-content\"><p><span style=\"font-weight: 400;\">With the digital world growing everyday, it\u2019s vital that businesses make a good impression online. Having a strong <\/span><span style=\"font-weight: 400;\">online presence<\/span><span style=\"font-weight: 400;\"> means you\u2019re in a much better position in terms of visibility. There are many ways to <\/span><span style=\"font-weight: 400;\">boost your online presence<\/span><span style=\"font-weight: 400;\">, all of which can help you stand out from your competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll outline the key elements of a strong <\/span><span style=\"font-weight: 400;\">online presence<\/span><span style=\"font-weight: 400;\">, and include tips about what you should be doing to make a good impression. But first, let\u2019s look at what constitutes an <\/span><span style=\"font-weight: 400;\">online presence<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>What is an online presence<\/b><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An <\/span><span style=\"font-weight: 400;\">online presence<\/span><span style=\"font-weight: 400;\"> refers to your business\u2019s online visibility, how credible you are and your reputation. Essentially, your <\/span><span style=\"font-weight: 400;\">online presence<\/span><span style=\"font-weight: 400;\"> enables your customers to find you online, learn about your business and what you offer, as well as learning about your past performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The art of mastering your <\/span><span style=\"font-weight: 400;\">online presence<\/span><span style=\"font-weight: 400;\"> isn\u2019t just about creating a great website, but regularly working on your brand&#8217;s visibility across the web in order to maintain a strong and positive online reputation.<\/span><\/p>\n<h2><b>What are the <\/b><b>benefits of having an online presence<\/b><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Probably the biggest <\/span><span style=\"font-weight: 400;\">benefit of having an online presence<\/span><span style=\"font-weight: 400;\"> is the ability to be seen by your customers on search engines, which can help to increase your leads and conversions. But there are other <\/span><span style=\"font-weight: 400;\">benefits of having an online presence<\/span><span style=\"font-weight: 400;\"> too including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Becoming an established and credible business in your industry<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building and developing relationships with your customers across multiple digital channels<\/span><\/li>\n<\/ul>\n<h2><b>Tips to <\/b><b>boost your online presence<\/b><\/h2>\n<h3><b>1. Build your brand<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With any business, your <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/brand\/\"><span style=\"font-weight: 400;\">brand is vital<\/span><\/a><span style=\"font-weight: 400;\">. Not only does this make for a good impression online, but also offline and across various marketing materials. Many businesses want a beautiful website with an outdated logo. Updating your logo to position with your brand in a way your business is progressing can make a world of difference to your <\/span><span style=\"font-weight: 400;\">online presence<\/span><span style=\"font-weight: 400;\">. These updates don\u2019t always have to be huge, it could be something small like updating the typeface or adding a small splash of colour.<\/span><\/p>\n<h3><b>2. Create an eye-catching website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your website is the window to your business. It can showcase so many key features of your organisation including successes, products, services and case studies. It gives your potential customers the reference point that they need to validate that you are the right company for them. Having a modern, up to date and <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/website-development\/\"><span style=\"font-weight: 400;\">responsive website<\/span><\/a><span style=\"font-weight: 400;\"> is key to having a great <\/span><span style=\"font-weight: 400;\">online presence<\/span><span style=\"font-weight: 400;\"> and helps to increase those all-important conversions.<\/span><\/p>\n<p><a href=\"https:\/\/www.fifteendesign.co.uk\/website-design-services\/\"><span style=\"font-weight: 400;\">Designing a new website<\/span><\/a><span style=\"font-weight: 400;\"> does take time, and there needs to be a number of people involved to make the new website a success. You also need to make sure you maintain it, and continue to work on and improve it over time. This not only means that your website will grow with the company, but it also looks fresh and up to date for your customers and users. Updating your website can include adding more pages, adding blogs and case studies and improving and expanding on content through the website. These are all contributing factors that will help improve your <\/span><span style=\"font-weight: 400;\">online presence<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>3. Implement a SEO strategy<\/b><\/h3>\n<p><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/seo\/\"><span style=\"font-weight: 400;\">Search engine optimisation (SEO)<\/span><\/a><span style=\"font-weight: 400;\"> comes in two stages. The first stage is all about initially optimising your website with the relevant meta and URL information in order to increase your visibility on search engines like Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second stage is a full SEO campaign. This is where you\u2019ll work on your organic search rankings, improve your page content and internal link structure, amend page meta information and work hard to gain important backlinks from relevant websites.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0<\/span><b>4. Invest in paid advertising<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Paid advertising is a great way to get some quick wins online. It can really help boost your brand recognition by bidding on a range of keywords and direct a range of quality traffic to your website.<\/span><\/p>\n<p><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/ppc\/\"><span style=\"font-weight: 400;\">Pay-per-click (PPC)<\/span><\/a><span style=\"font-weight: 400;\"> is a great way of targeting a range of people depending on the keywords they entered into your chosen search engine. It\u2019s important to ensure that your PPC campaigns are tracked regularly through goal conversions to ensure you can tailor your campaigns if needed. By doing so, you can generate results that convert and help increase your business.<\/span><\/p>\n<p><a href=\"https:\/\/www.fifteendesign.co.uk\/blog\/what-is-google-ads-remarketing\/\"><span style=\"font-weight: 400;\">Remarketing<\/span><\/a><span style=\"font-weight: 400;\"> is another paid tool that works really well for raising brand awareness. It specifically targets users who have already visited your website once before, and can therefore help you generate more qualified leads for your company and increase your returning visitor rate.<\/span><\/p>\n<h3><b>5. Maintain and adopt new social media channels<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With the growing social trends and range of users increasing day-by-day, having an active <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> presence is becoming one of the most important marketing tools available.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By implementing a well thought out strategy, and <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/blog\/why-you-should-be-conducting-audience-research\/\"><span style=\"font-weight: 400;\">understanding target audiences<\/span><\/a><span style=\"font-weight: 400;\">, creating social campaigns (paid or organically) can really help generate conversions, and get your followers involved in the conversation. This in turn helps <\/span><span style=\"font-weight: 400;\">boost your online presence<\/span><span style=\"font-weight: 400;\"> and shows your business is forward thinking and actively engaging with your customer base.<\/span><\/p>\n<h2><b>Need help with your <\/b><b>online presence<\/b><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We hope we\u2019ve given you more insight into the importance of building and maintaining your <\/span><span style=\"font-weight: 400;\">online presence<\/span><span style=\"font-weight: 400;\">, and we hope we\u2019ve given you some ideas on how to <\/span><span style=\"font-weight: 400;\">boost your online presence<\/span><span style=\"font-weight: 400;\"> too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need further help with building and maintaining your <\/span><span style=\"font-weight: 400;\">online presence<\/span><span style=\"font-weight: 400;\">, why not give us a call today? Whether it\u2019s a <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/creative\/\"><span style=\"font-weight: 400;\">creative<\/span><\/a><span style=\"font-weight: 400;\"> element, a <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/website-design-services\/web-design-development\/\"><span style=\"font-weight: 400;\">web design and development<\/span><\/a><span style=\"font-weight: 400;\"> project or <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> you need a hand with, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/contact\/\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><span style=\"font-weight: 400;\"> with us today! <\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"With the digital world growing everyday, it\u2019s vital that businesses make a good impression online. Having a strong online presence means you\u2019re in a much better position in terms of visibility. There are many ways to boost your online presence, all of which can help you stand out from your competition. We\u2019ll outline the key [&hellip;]","protected":false},"author":84,"featured_media":27913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[951,953,1678,1693,1687,1679,1676,1680],"tags":[],"class_list":["post-20896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-digital-marketing","category-logo-and-brand-design","category-ppc","category-seo","category-social-media","category-web-design","category-web-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Boost Your Online Presence In 5 Ways | Fifteen<\/title>\n<meta name=\"description\" content=\"We\u2019ll outline the key elements of a strong online presence, and include tips about what you should be doing to make a 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