{"id":20971,"date":"2016-09-09T08:19:58","date_gmt":"2016-09-09T07:19:58","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/a-history-of-bing\/"},"modified":"2016-09-09T08:19:58","modified_gmt":"2016-09-09T07:19:58","slug":"a-history-of-bing","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/a-history-of-bing\/","title":{"rendered":"A History of Bing"},"content":{"rendered":"

Ask almost anyone to name a search engine and you\u2019ll get one resounding answer: Google.<\/p>\n

But over the past seven years another platform has started to gain traction. That search engine is Bing.<\/a><\/strong><\/p>\n

Bing has a colourful past, blended together from a mix of platforms. It has origins in MSN Search, Windows Live Search and the later redesigned Live Search.<\/p>\n

\u2018Bing\u2019 as we know it now was officially born on June 3, 2009. At the time of its launch, Bing was notable for a few features that we now take for granted in our search engines: including the listing of search suggestions whilst queries are being entered and a list of \u2018related searches\u2019.<\/p>\n

In July 2009 Microsoft and Yahoo! struck a deal to allow Bing to power all Yahoo! searches. Bing continued to trail behind Yahoo! but after this transition was completed in 2012, the platform finally began to gain momentum.<\/p>\n

Another win came in the form of backing from technology giant Apple, who announced in 2013 that they would drop Google as their web search engine in favour of Bing.<\/p>\n

In the past seven years Bing has seen two slogans: \u2018Bing and Decide\u2019 (2009) and \u2018Bing is for doing.\u2019 (2012). At the start of its conception Bing was a fresh format in a market dominated by Google. The rumoured origins behind its name (Bing Is Not Google) reflect its drive to establish itself as a serious rival to the search engine giant.<\/p>\n

Late to the game, Microsoft was the last of the \u2018big three \u2018search engines (Google, Yahoo! and Bing) to develop its own system for delivering pay-per-click. It wasn\u2019t until 2006 that Microsoft developed its own ad system, and it was even longer (2012) until Bing Ads was born.<\/p>\n

So what now? Bing continues to grow. As of November 2015 Bing was the second largest search engine in the US, taking 20.9% of the search market share (compared to Google\u2019s 63.9%) and powering a majority of Yahoo! Search\u2019s queries, which account for 12.5% of the market traffic.<\/p>\n

As of September 2016, Bing was listed as 14th on the Alexa rank; a traffic estimate based on the browsing behaviour of a global sample of internet users.<\/p>\n

Bing Ads is performing even better. As of June last year the service had a 33% market share in the United States. A low cost-per-click and a niche audience (mature professionals with a mid \u2013 high income) means that for some businesses, Bing is now a preferred platform to Google Adwords.<\/p>\n

For help setting up your Bing Ads campaign, contact one of our team here.<\/a><\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Ask almost anyone to name a search engine and you\u2019ll get one resounding answer: Google. But over the past seven years another platform has started to gain traction. That search engine is Bing. Bing has a colourful past, blended together from a mix of platforms. It has origins in MSN Search, Windows Live Search and […]","protected":false},"author":84,"featured_media":20972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-20971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nA History of Bing - Fifteen<\/title>\n<meta name=\"description\" content=\"Do you know where Bing came from? And how it began to take on Google? 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