{"id":21082,"date":"2016-11-24T19:00:45","date_gmt":"2016-11-24T19:00:45","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/fashion-brands-to-succeed-on-instagram\/"},"modified":"2025-01-24T12:05:09","modified_gmt":"2025-01-24T12:05:09","slug":"fashion-brands-to-succeed-on-instagram","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/","title":{"rendered":"Fashion Brands To Succeed On Instagram"},"content":{"rendered":"

The image sharing platform, Instagram, released a report claiming that fashion brands are more likely to succeed by posting and focusing their digital campaigns on their platform.<\/p>\n

From this\u00a0report that Instagram brought together, out of the 500million members they have on their app, 50% follow businesses and 1 in 3 users have bought clothes that they have discovered through the\u00a0app.<\/p>\n

Why Is Instagram Best For Fashion Brands?<\/h2>\n

Instagram is a far more visual social media platform, compared to competitors such as Facebook and Twitter, and this is a great benefit for fashion brands. Fashion is a visual industry, it’s all about the styling, trends and looking fabulous. When creating posts for Instagram, brands\u00a0can be far more imaginative and creative, than on platforms such as Twitter, which is a more conversational platform.<\/p>\n

When Should We Post On Instagram?<\/h2>\n

If you’re wanting to get your posts to reach the fashion savvy, you should be looking at posting between Friday and\u00a0Monday. This is because\u00a0they’re going to be spending more time on social media during the weekends, when they’re likely to be dressing up to go out, or going out shopping and are looking for some fashion inspiration.
\n\"screen-shot-2016-11-21-at-17-03-16\"<\/p>\n

What Can I Be Posting?<\/h2>\n

All the look-books, adverts, product shots, flat lays and video clips\u00a0that fashion brands will be creating, can all be posted to Instagram. You aren’t limited to just images, you can include videos, gifs, hyper-lapses and boomerangs. The more visual, the better!<\/p>\n

For an example, accessory brand,\u00a0Lulu Guinness, has aced utilising Instagram. The fun-loving brand, full of colour and personality, has managed to make all these aspects shine through on their posts, through well thought-out and styled product shots and video clips.
\n\"fashion<\/a><\/p>\n

Fashion brands go big during the fashion weeks. Those who love fashion, love to see all the behind the scenes, and get sneak peaks into the shows that are going on. Fashion week used to be completely exclusive to those who work in the industry, but social media has allowed us all to get a glimpse.<\/p>\n

\"fashion<\/a><\/p>\n

What’s Next For Fashion Brands On Instagram?<\/h2>\n

As mentioned at the start of this post,\u00a01 in 3 users have bought clothes that they have discovered through the\u00a0app. Instagram has caught onto this, and are currently testing out an in-app shopping experience. Once this has launched fully, every fashion brand should be using it to help direct their customers to the products and inevitably increase sales.<\/p>\n

Want to find out more about this in-app shopping experience? Click here to read<\/a> our post on how it will work and how you can benefit.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"The image sharing platform, Instagram, released a report claiming that fashion brands are more likely to succeed by posting and focusing their digital campaigns on their platform. From this\u00a0report that Instagram brought together, out of the 500million members they have on their app, 50% follow businesses and 1 in 3 users have bought clothes that […]","protected":false},"author":84,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21082","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\nFashion Brands To Succeed On Instagram - Fifteen<\/title>\n<meta name=\"description\" content=\"Instagram, released a report claiming that fashion brands are more likely to succeed by posting and focusing their digital campaigns on their platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Brands To Succeed On Instagram\" \/>\n<meta property=\"og:description\" content=\"Instagram, released a report claiming that fashion brands are more likely to succeed by posting and focusing their digital campaigns on their platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Fifteen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FifteenDesign\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-24T19:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T12:05:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-21-at-17.03.16.png\" \/>\n\t<meta property=\"og:image:width\" content=\"907\" \/>\n\t<meta property=\"og:image:height\" content=\"389\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kyle Lindsay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Lindsay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fashion Brands To Succeed On Instagram - Fifteen","description":"Instagram, released a report claiming that fashion brands are more likely to succeed by posting and focusing their digital campaigns on their platform.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/","og_locale":"en_GB","og_type":"article","og_title":"Fashion Brands To Succeed On Instagram","og_description":"Instagram, released a report claiming that fashion brands are more likely to succeed by posting and focusing their digital campaigns on their platform.","og_url":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/","og_site_name":"Fifteen","article_publisher":"https:\/\/www.facebook.com\/FifteenDesign","article_published_time":"2016-11-24T19:00:45+00:00","article_modified_time":"2025-01-24T12:05:09+00:00","og_image":[{"width":907,"height":389,"url":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-21-at-17.03.16.png","type":"image\/png"}],"author":"Kyle Lindsay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kyle Lindsay","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/#article","isPartOf":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/"},"author":{"name":"Kyle Lindsay","@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/7ed95bc67f5f57b732bf2a5870cb4714"},"headline":"Fashion Brands To Succeed On Instagram","datePublished":"2016-11-24T19:00:45+00:00","dateModified":"2025-01-24T12:05:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/"},"wordCount":443,"commentCount":0,"image":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-21-at-17.03.16.png","articleSection":["News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/","url":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/","name":"Fashion Brands To Succeed On Instagram - Fifteen","isPartOf":{"@id":"https:\/\/www.fifteendesign.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/#primaryimage"},"image":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-21-at-17.03.16.png","datePublished":"2016-11-24T19:00:45+00:00","dateModified":"2025-01-24T12:05:09+00:00","author":{"@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/7ed95bc67f5f57b732bf2a5870cb4714"},"description":"Instagram, released a report claiming that fashion brands are more likely to succeed by posting and focusing their digital campaigns on their platform.","breadcrumb":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/#primaryimage","url":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-21-at-17.03.16.png","contentUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-21-at-17.03.16.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/fashion-brands-to-succeed-on-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fifteendesign.co.uk\/"},{"@type":"ListItem","position":2,"name":"Fashion Brands To Succeed On Instagram"}]},{"@type":"WebSite","@id":"https:\/\/www.fifteendesign.co.uk\/#website","url":"https:\/\/www.fifteendesign.co.uk\/","name":"Fifteen","description":"Creative. Digital. Marketing.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fifteendesign.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/7ed95bc67f5f57b732bf2a5870cb4714","name":"Kyle Lindsay","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/5ff545c843da22e360dda49e4548bb9eed66d8b0c5f8b1a89afb5ee6ba4d44f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5ff545c843da22e360dda49e4548bb9eed66d8b0c5f8b1a89afb5ee6ba4d44f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5ff545c843da22e360dda49e4548bb9eed66d8b0c5f8b1a89afb5ee6ba4d44f3?s=96&d=mm&r=g","caption":"Kyle Lindsay"},"url":"https:\/\/www.fifteendesign.co.uk\/blog\/author\/kyle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts\/21082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/comments?post=21082"}],"version-history":[{"count":0,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts\/21082\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/media?parent=21082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/categories?post=21082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/tags?post=21082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}