{"id":21114,"date":"2016-12-07T17:41:08","date_gmt":"2016-12-07T17:41:08","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/a-day-in-the-life-of-a-content-specialist\/"},"modified":"2025-02-12T10:04:46","modified_gmt":"2025-02-12T10:04:46","slug":"a-day-in-the-life-of-a-content-specialist","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/a-day-in-the-life-of-a-content-specialist\/","title":{"rendered":"A day in the life of a content specialist."},"content":{"rendered":"<div class=\"entry-content\"><h2><strong>Morning<\/strong><\/h2>\n<p>My day usually starts with me checking my (currently) 5-week-old son, nature\u2019s alarm clock. This can be pretty much any hour before 7am. Once he\u2019s been verified, it\u2019s onto more important things like reading all the internet. Then checking in on every social network you care to imagine (Instagram is my favourite by a country mile \u2013 22% of my iPhone battery goes on it). I also use breakfast (scrambled eggs if you must know) as an opportunity to do a bit of personal blogging.<\/p>\n<p>Two pints of Yorkshire Gold later and I\u2019m in the car. It\u2019s a quick commute of ten short minutes to the office. Load up with coffee, read my emails (I\u2019m pretty new here, so thankfully most of it concerns updates from sites like Econsultancy or Content Marketing Institute) and I\u2019m good to go.<\/p>\n<p>I suspect most jobs require being organised and partitioning off time, but when writing content it\u2019s especially true. For example, if you\u2019re writing a blog post on a subject you might not naturally know much about, you have to do plenty of research into the topic. Then you have to put yourself in the perspective reader\u2019s shoes and wonder, what would they want to know? A good blog post is often based on what readers want, and helping the find that as quickly as possible, so getting under the skin of this needs proper immersion.<\/p>\n<p>I mentioned that (at the time of writing) I\u2019m new to Fifteen, so I\u2019m also using the odd half hour here and there to understand different systems that we use to help plan time or to organise and record workload. From Float to Trello, there are some really useful tools out there.<\/p>\n<h2><strong>Lunchtime<\/strong><\/h2>\n<p>After staring at the screen all morning, getting some fresh air is massively important. When that combines with an M&amp;S salad (balanced out by the office biscuits, then dealing with the ensuing guilt) then that\u2019s even better.<\/p>\n<h2><strong>Afternoon <\/strong><\/h2>\n<p>Back into the content \u2013 though this time it\u2019s optimising a webpage, which is a completely different style of content creation. For example, a page could need tailoring specifically to deal with a PPC campaign. The page needs to have relevant content displayed in an accurate and clear manner.<\/p>\n<p>If you\u2019re dealing with a technical company that hasn&#8217;t\u00a0had the opportunity to update content for a while, then it can be quite a challenge unpicking it. It\u2019s more than just editing a page, but tweaking the language to reflect what people are searching for (based on keywords of course). And also designing the content so that helps them do what they want to do as quickly as possible.<\/p>\n<p>Once that\u2019s done, it\u2019s time to help out with an onsite optimisation of a soon-to-be-launched website. This is a bit simpler, and is a case of helping out by checking things as simple as images using alt-tags, pages have the most suitable headings, meta description or focus keywords, or that redirected URLs will point to the right place.<\/p>\n<h2><strong>Evening<\/strong><\/h2>\n<p>Another quick drive back home, at which point I\u2019m super hungry. I greet even hungrier (and grumpier) cats then eat dinner with my family in front of a roaring woodburner, which I have been known to light in August.<\/p>\n<p>Bath the baby, talk in stupid voices to him, and then pray he sleeps whilst I\u2019m on duty so that I can finish off reading the internet, and then \u2013 because I\u2019m sad like this \u2013 do even more writing.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Morning My day usually starts with me checking my (currently) 5-week-old son, nature\u2019s alarm clock. This can be pretty much any hour before 7am. Once he\u2019s been verified, it\u2019s onto more important things like reading all the internet. Then checking in on every social network you care to imagine (Instagram is my favourite by a [&hellip;]","protected":false},"author":84,"featured_media":21115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A day in the life of a content specialist. - Fifteen<\/title>\n<meta name=\"description\" content=\"Read our blog post about Mark, our new Content Specialist, and what he gets up to before, during and after work at Fifteen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fifteendesign.co.uk\/blog\/a-day-in-the-life-of-a-content-specialist\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A day in the life of a content specialist.\" \/>\n<meta property=\"og:description\" content=\"Read our blog post about Mark, our new Content Specialist, and what he gets up to before, during and after work at Fifteen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fifteendesign.co.uk\/blog\/a-day-in-the-life-of-a-content-specialist\/\" \/>\n<meta property=\"og:site_name\" content=\"Fifteen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FifteenDesign\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-07T17:41:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-12T10:04:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/a-day-in-the-life-of-mark.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kyle Lindsay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Lindsay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A day in the life of a content specialist. - 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