{"id":21132,"date":"2023-09-05T11:00:33","date_gmt":"2023-09-05T10:00:33","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/blogging-for-seo\/"},"modified":"2024-10-09T09:47:40","modified_gmt":"2024-10-09T08:47:40","slug":"blogging-for-seo","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/","title":{"rendered":"Blogging for SEO: 5 easy and practical tips for success"},"content":{"rendered":"

Blogging for <\/span>SEO<\/span><\/a> is an effective way for your website to appear higher in Google\u2019s organic search results. But you have to remember, there are a lot of websites you\u2019re competing against, and <\/span>Google looks at a lot of different criteria<\/span><\/a> to help decide which of these websites is worth showing to people first.<\/span><\/p>\n

So, you\u2019ve written your content and you\u2019re ready to publish, but how can you ensure your blog will be seen amongst the noise? Keep reading for our 5 easy and practical SEO tips that you can implement in your blog for ultimate success.<\/span><\/p>\n

1. Make sure you\u2019re incorporating keywords<\/b><\/h2>\n

One of the first steps to <\/span>blog writing for SEO<\/span> is to conduct some keyword research to include throughout your content. By focussing and incorporating a select group of keywords, it allows you to keep your content zoned in on an appropriate topic, which in turn helps raise the odds of your post featuring higher on Google.<\/span><\/p>\n

But remember to keep your keywords as a guide and something to help steer your post. The quality of your blog should not be determined by the number of keywords you can shoehorn into a post. <\/span>Keyword stuffing<\/span><\/a> could result in a Google penalty.<\/span><\/p>\n

When planning a <\/span>blog strategy<\/span><\/a>, you should focus on keywords that are relevant for your business and industry. That means over time, you become more discoverable by relevant customers. There\u2019s no point ranking highly for a topic that brings leads that won\u2019t convert.<\/span><\/p>\n

2. Use CMS plug-ins<\/b><\/h2>\n

When you use CMS plug-ins such as <\/span>Yoast SEO<\/span><\/a>, you\u2019re making your blogging life a bit easier. Yoast will scan your text for things like readability, keywords and meta-descriptions. It suggests how to improve your post in order to raise its chances of improving its position in search results. That means your brand can stay focused on content creation.<\/span><\/p>\n

Yoast SEO is completely free to use and install, but if you want to truly boost your SEO efforts, you can opt for the premium version. Yoast SEO Premium offers additional extras such as optimising your content for multiple keywords, access to \u2018SEO Workouts\u2019 and smart internal link recommendations.<\/span><\/p>\n

There are other <\/span>blogging SEO<\/span> plug-ins you can use for WordPress that are also free, including <\/span>All In One SEO<\/span>, <\/span>Squirrly SEO<\/span> and <\/span>Rank Math<\/span>.\u00a0\u00a0<\/span><\/p>\n

3. Add internal links and descriptive anchors<\/b><\/h2>\n

When you\u2019ve created a great piece of blog content, you should reward your effort with internal links. Don\u2019t forget to make your anchor text (the text you hyperlink) descriptive where possible, as this will enhance your credibility and authority. It also provides a better user experience, which are all signals Google looks for when determining your ranking position.\u00a0<\/span><\/p>\n

Linking to previous blog content you\u2019ve written is also a great way to keep visitors on your website. But it\u2019s important to remember to use this tactic to help readers find relevant information, and not to spam people with links to everything you\u2019ve previously written. Google will reward the former, and punish the latter.<\/span><\/p>\n

4. Bump up your word count<\/b><\/h2>\n

Wherever you can, ensure that your blog posts are of a suitable length. We would always recommend aiming for at least 700 words and this is because blogs that rank highest on Google tend to have a lot of content. In fact, some blog posts are close to 2,000 words, so it\u2019s definitely worth aiming for as many words as possible – but be sure not to waffle just for the sake of it!<\/span><\/p>\n

Google wants to know that your website is relevant, interesting and most importantly gives users the information they\u2019re looking for. Regular and lengthy blog posts means Google will crawl your site more often, which will help improve your search rankings.<\/span><\/p>\n

5. Don\u2019t forget about the technical stuff<\/b><\/h2>\n

When we say technical stuff, we mean domains, URL structures and mobile optimisation, and these are all things you should be thinking about before you get going with <\/span>blogging for SEO<\/span>. Free blog services and domains don\u2019t offer as much SEO benefit compared to a strong .com or .co.uk domain. If you\u2019re a professional business, it\u2019s unlikely you\u2019d consider the free option anyway.<\/span><\/p>\n

If your brand\u2019s domain is already established, you\u2019d want to consider whether your URL structure is based around a subfolder of the domain or a subdomain (e.g. fifteendesign.co.uk\/blog or blog.fifteendesign.co.uk). Whichever you choose, either option is better than a completely different domain to host your blog.<\/span><\/p>\n

Another tip is to ensure that when you\u2019re creating URLs, the structure is based around words that people understand rather than automatically generated numbers or symbols. For example, if you look at our URLs, they\u2019re descriptive and give users an idea of what the blog is actually about. This leads to building trust with visitors which in turn will help to increase traffic and engagement to your blog post. You\u2019ll also want to include your target keywords in your URL structure too.<\/span><\/p>\n

Finally, it\u2019s extremely important your website is <\/span>mobile responsive<\/span><\/a>. According to Oberlo, <\/span>over 50% of all global web traffic comes from mobile<\/span><\/a>, so if your website is not optimised for mobile, you\u2019re missing out on a huge audience. This is also a factor Google considers when determining your rankings, meaning a mobile responsive website also brings a huge amount of SEO value.<\/span><\/p>\n

Need help with your <\/b>blogging and SEO<\/b> efforts?<\/b><\/h2>\n

We hope our <\/span>SEO blog writing tips<\/span> help improve your content\u2019s ranking on organic search results and increase traffic to your website. If you find you still need help with your <\/span>blogging and SEO<\/span> efforts, why not see how we can help?<\/span><\/p>\n

Our <\/span>digital marketing<\/span><\/a> experts can create regular and relevant blog content that is fully optimised for SEO on your behalf. <\/span>Contact us today<\/span><\/a> to learn more about how we can put your blog in the spotlight.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Blogging for SEO is an effective way for your website to appear higher in Google\u2019s organic search results. But you have to remember, there are a lot of websites you\u2019re competing against, and Google looks at a lot of different criteria to help decide which of these websites is worth showing to people first. So, […]","protected":false},"author":84,"featured_media":21133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1686,953,1687],"tags":[],"class_list":["post-21132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-seo"],"acf":[],"yoast_head":"\n5 Easy And Practical Tips For Ultimate Success<\/title>\n<meta name=\"description\" content=\"Blogging for SEO is an effective way for your site to appear higher on Google. Here are our top 5 SEO tips you can implement in your blogs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blogging for SEO: 5 easy and practical tips for success\" \/>\n<meta property=\"og:description\" content=\"Blogging for SEO is an effective way for your site to appear higher on Google. Here are our top 5 SEO tips you can implement in your blogs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Fifteen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FifteenDesign\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-05T10:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-09T08:47:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/blogs-for-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kyle Lindsay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Lindsay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Easy And Practical Tips For Ultimate Success","description":"Blogging for SEO is an effective way for your site to appear higher on Google. Here are our top 5 SEO tips you can implement in your blogs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/","og_locale":"en_GB","og_type":"article","og_title":"Blogging for SEO: 5 easy and practical tips for success","og_description":"Blogging for SEO is an effective way for your site to appear higher on Google. Here are our top 5 SEO tips you can implement in your blogs.","og_url":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/","og_site_name":"Fifteen","article_publisher":"https:\/\/www.facebook.com\/FifteenDesign","article_published_time":"2023-09-05T10:00:33+00:00","article_modified_time":"2024-10-09T08:47:40+00:00","og_image":[{"width":1800,"height":850,"url":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/blogs-for-seo.jpg","type":"image\/jpeg"}],"author":"Kyle Lindsay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kyle Lindsay","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/#article","isPartOf":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/"},"author":{"name":"Kyle Lindsay","@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/7ed95bc67f5f57b732bf2a5870cb4714"},"headline":"Blogging for SEO: 5 easy and practical tips for success","datePublished":"2023-09-05T10:00:33+00:00","dateModified":"2024-10-09T08:47:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/"},"wordCount":1005,"commentCount":0,"image":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/blogs-for-seo.jpg","articleSection":["Content Marketing","Digital Marketing","SEO"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/","url":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/","name":"5 Easy And Practical Tips For Ultimate Success","isPartOf":{"@id":"https:\/\/www.fifteendesign.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/blogs-for-seo.jpg","datePublished":"2023-09-05T10:00:33+00:00","dateModified":"2024-10-09T08:47:40+00:00","author":{"@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/7ed95bc67f5f57b732bf2a5870cb4714"},"description":"Blogging for SEO is an effective way for your site to appear higher on Google. Here are our top 5 SEO tips you can implement in your blogs.","breadcrumb":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/#primaryimage","url":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/blogs-for-seo.jpg","contentUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/blogs-for-seo.jpg","width":1800,"height":850,"caption":"blogging-for-seo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/blogging-for-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fifteendesign.co.uk\/"},{"@type":"ListItem","position":2,"name":"Blogging for SEO: 5 easy and practical tips for success"}]},{"@type":"WebSite","@id":"https:\/\/www.fifteendesign.co.uk\/#website","url":"https:\/\/www.fifteendesign.co.uk\/","name":"Fifteen","description":"Creative. Digital. Marketing.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fifteendesign.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/7ed95bc67f5f57b732bf2a5870cb4714","name":"Kyle Lindsay","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/5ff545c843da22e360dda49e4548bb9eed66d8b0c5f8b1a89afb5ee6ba4d44f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5ff545c843da22e360dda49e4548bb9eed66d8b0c5f8b1a89afb5ee6ba4d44f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5ff545c843da22e360dda49e4548bb9eed66d8b0c5f8b1a89afb5ee6ba4d44f3?s=96&d=mm&r=g","caption":"Kyle Lindsay"},"url":"https:\/\/www.fifteendesign.co.uk\/blog\/author\/kyle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts\/21132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/comments?post=21132"}],"version-history":[{"count":0,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts\/21132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/media\/21133"}],"wp:attachment":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/media?parent=21132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/categories?post=21132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/tags?post=21132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}