{"id":21159,"date":"2024-01-16T09:00:07","date_gmt":"2024-01-16T09:00:07","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/start-the-new-year-with-a-digital-strategy\/"},"modified":"2024-10-09T09:39:07","modified_gmt":"2024-10-09T08:39:07","slug":"7-key-elements-to-consider-in-your-digital-business-strategy","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/7-key-elements-to-consider-in-your-digital-business-strategy\/","title":{"rendered":"7 key elements to consider in your digital business strategy"},"content":{"rendered":"<div class=\"entry-content\"><p><span style=\"font-weight: 400;\">As we firmly make our way into 2024, there\u2019s no better time to fine-tune your <\/span><span style=\"font-weight: 400;\">digital business strategy<\/span><span style=\"font-weight: 400;\">. Whether you already have a strategy in place that needs a little more work, or you are starting completely from scratch, we share seven key elements that you should be considering for your <\/span><span style=\"font-weight: 400;\">digital business strategy<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><b>What is a digital strategy?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">digital business strategy<\/span><span style=\"font-weight: 400;\"> is a plan that outlines a variety of digital initiatives to achieve business goals. This can consist of the technologies you may use and the channels you\u2019ll utilise to accomplish these goals. It provides a consistent direction and allows for everyone involved to work towards the same goals and vision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/digital-marketing-strategy\/\"><span style=\"font-weight: 400;\">digital strategies<\/span><\/a><span style=\"font-weight: 400;\"> are created to help an organisation reach their audience, increase conversions and enhance their brand awareness. But devising <\/span><span style=\"font-weight: 400;\">digital business strategy<\/span><span style=\"font-weight: 400;\"> requires expertise and experience to both plan and implement successfully.<\/span><\/p>\n<h2><b>7 elements to consider in your <\/b><b>digital business strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are seven key elements every <\/span><span style=\"font-weight: 400;\">digital business strategy<\/span><span style=\"font-weight: 400;\"> should include.<\/span><\/p>\n<h3><b>Know what you stand for<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is the first step to creating your digital strategy &#8211; knowing what you stand for. This will include your brand and its mission. Be sure to clearly define this in your own mind and speak with your colleagues to get their point of view on what you stand for. Once you\u2019ve done that, you can outline how you expect your customers to identify with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key questions to ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What makes you different from your competitors?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is your tone of voice?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are your key USPs?<\/span><\/li>\n<\/ul>\n<h3><b>Create your buyer persona<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Creating your ideal buyer personas allows you to create a story around your customers. This kind of <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/blog\/why-you-should-be-conducting-audience-research\/\"><span style=\"font-weight: 400;\">audience research<\/span><\/a><span style=\"font-weight: 400;\"> allows you to truly understand your audience &#8211; what they think, how they act and what they like and dislike. This means your <\/span><span style=\"font-weight: 400;\">digital business strategy<\/span><span style=\"font-weight: 400;\"> can be tailored and your marketing efforts streamlined to your buyer persona.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key questions to ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do your typical customers look like?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What motivates them?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are their challenges?<\/span><\/li>\n<\/ul>\n<h3><b>Plan your buyer journey<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you understand your ideal buyer persona, the next step is to plan their journey. Mapping out this journey allows you to identify the optimal times you can reach out to them. It will also allow you to understand any pain points your buyer persona might face within their journey, giving you a chance to fix them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key questions to ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why is this person coming to your business?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What problems would drive them to find you?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How would they find you?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How often would they need to visit you?<\/span><\/li>\n<\/ul>\n<h3><b>Identify your channels<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With so many digital channels available for attracting your customers at your fingertips, like <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/ppc\/\"><span style=\"font-weight: 400;\">pay-per-click (PPC)<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/content-marketing\/\"><span style=\"font-weight: 400;\">content marketing<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/digital-pr\/\"><span style=\"font-weight: 400;\">digital PR<\/span><\/a><span style=\"font-weight: 400;\"> and more, it\u2019s important to understand which channel is right for you, because not all will be relevant to your business. Being clear about your objectives will help you understand which channels to utilise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key questions to ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are you trying to achieve &#8211; generate a return on investment (ROI)? Drive enquiries? Increase brand awareness?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where are your audience &#8211; online or offline?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is your budget for using these channels?<\/span><\/li>\n<\/ul>\n<h3><b>Conduct a competitor analysis<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Understanding your competitors is key in making your business stand out from the crowd. You should take your top 3 or 4 main competitors and research what they are doing &#8211; this will include analysing their social media channels, their <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/seo\/\"><span style=\"font-weight: 400;\">search engine optimisation (SEO)<\/span><\/a><span style=\"font-weight: 400;\"> efforts and even their customer ratings. This will allow you to see if there is a gap in their marketing efforts that you can take advantage of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key questions to ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are your competitors doing well at?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where are you falling behind?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can you carve out a niche on marketing channels your competitors are not using?<\/span><\/li>\n<\/ul>\n<h3><b>Plan your budget<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some channels are more expensive than others, and some may have a stronger provable ROI. If you\u2019re opting for PPC marketing for example, you\u2019ll need to be able to put some money behind your campaigns to see any real return and similarly, if you\u2019re opting for creating paid social media campaigns. You may even want to consider upping or decreasing your budget depending on campaign performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key questions to ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is my monthly budget?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much am I prepared to spend per campaign?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is there room for manoeuvre with my budget?<\/span><\/li>\n<\/ul>\n<h3><b>Engage with your audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re putting content out across multiple digital channels, you need to be prepared to respond to the reaction from your consumers &#8211; good or bad. Take time to engage and build a following, ensuring your content and comments are all in-line with your brand tone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key questions to ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is there a plan in place for negative feedback?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How promptly should I respond to customers?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can I solve this customer&#8217;s query or do I need help from the rest of the team?<\/span><\/li>\n<\/ul>\n<h2><b>Let us help create your <\/b><b>digital business strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We hope we\u2019ve provided you with more insight into what you need to include in your <\/span><span style=\"font-weight: 400;\">digital business strategy<\/span><span style=\"font-weight: 400;\">. If you need more help with your strategy, or you\u2019d like more advice, be sure to <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/contact\/\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><span style=\"font-weight: 400;\"> with us today. Our <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> experts can work closely with you to create a <\/span><span style=\"font-weight: 400;\">digital business strategy<\/span><span style=\"font-weight: 400;\"> that will drive your brand to success.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"As we firmly make our way into 2024, there\u2019s no better time to fine-tune your digital business strategy. Whether you already have a strategy in place that needs a little more work, or you are starting completely from scratch, we share seven key elements that you should be considering for your digital business strategy.\u00a0 What [&hellip;]","protected":false},"author":84,"featured_media":21160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1689,953],"tags":[],"class_list":["post-21159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Elements To Consider In Your Digital Business Strategy<\/title>\n<meta name=\"description\" content=\"Whether you&#039;re starting from scratch, or looking to fine-tune, we share 7 elements 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