{"id":21235,"date":"2017-03-17T18:00:58","date_gmt":"2017-03-17T18:00:58","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/guinnesss-top-advertising-campaigns-how-theyre-so-successful\/"},"modified":"2024-10-10T08:58:30","modified_gmt":"2024-10-10T07:58:30","slug":"guinnesss-top-advertising-campaigns-how-theyre-so-successful","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/guinnesss-top-advertising-campaigns-how-theyre-so-successful\/","title":{"rendered":"Guinness&#8217;s Top Advertising Campaigns &#038; How They&#8217;re So Successful"},"content":{"rendered":"<div class=\"entry-content\"><p>As it&#8217;s St Patrick&#8217;s day, Guinness is a must. Guinness has been around since 1759 &#8211; over 250 years &#8211; and is not only famous for its exceptional beer, but also for their advertising campaigns.<\/p>\n<p>A few of us at the Fifteen offices have had the opportunity to go to the Guinness factory in Dublin and have experienced the wonders of their advertising campaigns there. With life-sized statues of the characters\u00a0featured within some of their adverts, and a huge screen room with the adverts on repeat.<\/p>\n<p>I&#8217;m going to be\u00a0going through some of the top Guinness advertising campaigns and how they became such successful and award winning.<\/p>\n<h2><strong>The Surfer<\/strong><\/h2>\n<p>This advert has a become a moment in Guinness advertising history. If you don&#8217;t know it already, it was launched back in 1998 and featured a clash\u00a0between a surfer, water and horses. It had absolutely nothing to do with the actual product, it was all purely done on the power, the cinematography and an emotional feeling of achievement.<\/p>\n<p>The advert wasn&#8217;t smooth sailing in its production. There were many crew\u00a0members thrown overboard and a lot of waiting for the perfect wave to come along to be captured. However, there were no actual horses used within the waves, these came along later in post-production. Can you even imagine trying to organise horses in the sea?<\/p>\n<p>With the pounding beat playing during the advert, it became so popular in the fact that it wasn\u2019t plain up marketing a product. The advert was memorable and different to what was already out there. It was all about a real man finding the perfect wave, with the campaign ending with the slogan \u2018Good things come to those who wait.\u2019.<\/p>\n<p><iframe loading=\"lazy\" title=\"Guinness Surfer Ad (with Horses) 1998\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/Y9znA_dwjHw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.fifteendesign.co.uk\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><strong>The Sapeurs<\/strong><\/h2>\n<p>In 2014, they ran a campaign that focused around the Sapeurs, also known as the Society of Elegant Persons of Congo. They\u2019re super stylish, dapper and vibrant icons in Congo.<\/p>\n<p>In the advert, you see men go through their working day and then end the day by dressing up at attending a Sapeurs event. Here they dance and enjoy drinks as a society. The advert is basically promoting the fact that these men are more than they may be seen in the day and the advert ends with the quote, &#8216;Made of More.&#8217;<\/p>\n<p>This advert did so well as it was lighthearted and didn&#8217;t make the advert feel pitiful towards those in Africa like many often do. Again like in the surfer campaign, the product came at the end of the advert.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=YQaoi-5HL7s\">https:\/\/www.youtube.com\/watch?v=YQaoi-5HL7s<\/a><\/p>\n<h2>Made Of Black<\/h2>\n<p>This is one of my personal favourites. This campaign was set up to promote Guinness&#8217;s lesser known Black Lager\u00a0and was done so through this advert. It&#8217;s a standard 30-second advert, so shorter than the previous two campaigns, but still very impactful. Short and snappy clips of Martians, quotes, Guinness branding, a battle scene and more are perfectly switched to the beat of Kanye West&#8217;s song, BLKKK SKKKN HEAD. This campaign also used the hashtag #MadeOfBlack across social media to build up a buzz about the campaign.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=fMp2Wptp_rU\">https:\/\/www.youtube.com\/watch?v=fMp2Wptp_rU<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"As it&#8217;s St Patrick&#8217;s day, Guinness is a must. Guinness has been around since 1759 &#8211; over 250 years &#8211; and is not only famous for its exceptional beer, but also for their advertising campaigns. A few of us at the Fifteen offices have had the opportunity to go to the Guinness factory in Dublin [&hellip;]","protected":false},"author":84,"featured_media":21236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top Ad Campaigns &amp; How They&#039;re So Successful<\/title>\n<meta name=\"description\" content=\"With it being St Patrick&#039;s day, why not check out our post about some of the top advertising campaigns by Guinness and how they&#039;re so successful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fifteendesign.co.uk\/blog\/guinnesss-top-advertising-campaigns-how-theyre-so-successful\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guinness&#039;s Top Advertising Campaigns &amp; How They&#039;re So Successful\" \/>\n<meta property=\"og:description\" content=\"With it being St Patrick&#039;s day, why not check out our post about some of the top advertising campaigns by Guinness and how they&#039;re so successful.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fifteendesign.co.uk\/blog\/guinnesss-top-advertising-campaigns-how-theyre-so-successful\/\" \/>\n<meta property=\"og:site_name\" content=\"Fifteen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FifteenDesign\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-17T18:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-10T07:58:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/Guiness.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"994\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kyle Lindsay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Lindsay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Top Ad Campaigns & How They're So Successful","description":"With it being St Patrick's day, why not check out our post about some of the top advertising campaigns by Guinness and how they're so successful.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fifteendesign.co.uk\/blog\/guinnesss-top-advertising-campaigns-how-theyre-so-successful\/","og_locale":"en_GB","og_type":"article","og_title":"Guinness's Top Advertising Campaigns & How They're So Successful","og_description":"With it being St Patrick's day, why not check out our post about some of the top advertising campaigns by Guinness and how they're so successful.","og_url":"https:\/\/www.fifteendesign.co.uk\/blog\/guinnesss-top-advertising-campaigns-how-theyre-so-successful\/","og_site_name":"Fifteen","article_publisher":"https:\/\/www.facebook.com\/FifteenDesign","article_published_time":"2017-03-17T18:00:58+00:00","article_modified_time":"2024-10-10T07:58:30+00:00","og_image":[{"width":1800,"height":994,"url":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2022\/12\/Guiness.jpg","type":"image\/jpeg"}],"author":"Kyle Lindsay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kyle Lindsay","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/guinnesss-top-advertising-campaigns-how-theyre-so-successful\/#article","isPartOf":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/guinnesss-top-advertising-campaigns-how-theyre-so-successful\/"},"author":{"name":"Kyle Lindsay","@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/7ed95bc67f5f57b732bf2a5870cb4714"},"headline":"Guinness&#8217;s Top Advertising Campaigns &#038; 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