{"id":21249,"date":"2017-03-30T15:38:42","date_gmt":"2017-03-30T14:38:42","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/delicious-digital-campaigns-for-foodies-that-make-your-mouth-water\/"},"modified":"2024-02-16T13:08:02","modified_gmt":"2024-02-16T13:08:02","slug":"delicious-digital-campaigns-for-foodies-that-make-your-mouth-water","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/delicious-digital-campaigns-for-foodies-that-make-your-mouth-water\/","title":{"rendered":"Delicious Digital Campaigns For Foodies \u2013 that make your mouth water"},"content":{"rendered":"

We\u2019ve all been sat at our computers or watching the telly and an advert smothered with food is shown right in your face at the moment your stomach rumbles. Before you know it, you\u2019re out the door to your local store to pick up what was just advertised to you. These campaigns are so well-placed and designed to cause this exact motion. Here are some of our favourite delicious digital campaigns.<\/p>\n

Have a fling with a Creme Egg<\/strong><\/h2>\n

After Cadbury\u2019s creme eggs sales were down in 2011 and 2012<\/a>, they wanted to really push the sales back up for 2013. They decided to do this through an engaging digital campaign, starting with a video advert and then supporting it with content on their social media.<\/p>\n

The concept behind the campaign was focusing on the fact that Creme Eggs are only available for a couple of months a year from Valentine’s Day up until Easter. They combined these two seasonal events with people have a romantic fling with their chocolatey egg.<\/p>\n

On their Facebook, they opened up a competition where followers could send in photos of their romantic affairs with their Creme Eggs, in the chance of winning some fun personalised accessories.<\/p>\n

This campaign ended up as one of their most successful to date (not quite as memorable as their Gorilla drumming session). There were over 47,000 engagements per post.<\/p>\n