{"id":21342,"date":"2023-09-21T09:00:23","date_gmt":"2023-09-21T08:00:23","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/things-to-consider-before-designing-your-new-brand-logo\/"},"modified":"2024-10-08T14:56:33","modified_gmt":"2024-10-08T13:56:33","slug":"6-key-elements-to-consider-for-your-next-brand-logo-redesign","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/6-key-elements-to-consider-for-your-next-brand-logo-redesign\/","title":{"rendered":"6 key elements to consider for your next brand logo redesign"},"content":{"rendered":"

Your logo is a vital branding asset that should represent your company values. As time moves on and as your company grows, your core values may change and this will need to be reflected in your logo.\u00a0<\/span><\/p>\n

Undergoing a <\/span>brand logo redesign<\/span><\/a> may seem like a daunting process, but it doesn\u2019t have to be. When you take into account the below six key elements, this process will be an exciting time for everyone involved.<\/span><\/p>\n

1. Understand your market<\/b><\/h2>\n

It\u2019s important to first understand where your brand is positioned in the market when it comes to your <\/span>brand logo redesign<\/span>. Are you a leader in your sector? Is your brand positioned for the masses, or are you targeted towards a more niche audience? This helps to establish how your brand needs to present itself, and what will get the best reaction from your audience. It\u2019s all about getting your brand positioned correctly and playing to its strengths and what you can offer your customers over your competitors.<\/span><\/p>\n

2. Research your competition<\/b><\/h2>\n

Researching your competition can help you understand what has been done previously, and gain some insight into industry trends. However, just because something is considered a trend in your sector doesn\u2019t necessarily mean that it\u2019s a trend you should follow. If you look at certain big brands, they don\u2019t necessarily comply with trends and don\u2019t look to be innovative and different to ensure that their brand stands out from the rest.\u00a0<\/span><\/p>\n

Researching your competition before you undergo a <\/span>brand logo redesign<\/span> is especially important as it can help you define a gap in the market and help you find a direction that your brand can grow in, and dominate a sector of the market.<\/span><\/p>\n

3. Remember the what, how and why<\/b><\/h2>\n

Remember to summarise your business in a concise and coherent way when it comes to your <\/span>brand logo redesign<\/span> so it defines what you do, why you do it and how you do it. This helps define what your business stands for and what your goals are. Once this \u2018brand statement\u2019 is created and understood internally, it can then be used to direct your <\/span>brand logo redesign<\/span> and can be a particularly useful tool when creating future <\/span>digital marketing<\/span><\/a> campaigns.<\/span><\/p>\n

4. Don\u2019t let your logo define your brand<\/b><\/h2>\n

It\u2019s easy to get confused and think your logo is a brand. However in reality, your logo doesn\u2019t define your brand – it\u2019s just one element that helps drive home brand awareness and brand recognition. A brand is built from the consumer experience of your brand strategy, the <\/span>tone of voice<\/span><\/a> and the marketing campaigns that help portray the personality of your brand. It\u2019s therefore vital that the style of your logo is in keeping with how you want your logo to be perceived. However, it\u2019s what you say at every touch point with your consumer that starts to give meaning to what your logo represents.<\/span><\/p>\n

5. Start sketching<\/b><\/h2>\n

When beginning the <\/span>brand logo redesign<\/span> process, it\u2019s best to start with pen and paper and sketch your ideas before even looking at the computer. This is the quickest most effective way to convey an idea or concept, and you can easily see if an idea will work or whether to dismiss it. Don\u2019t worry about getting your sketches perfect, this stage is to quickly get ideas down and a bad drawing will never overpower a good idea.<\/span><\/p>\n

6. Keep your logo design simple<\/b><\/h2>\n

A logo needs to work at all scales and in black and white. It\u2019s therefore important to test the legibility of your logo at a small scale and ensure it can be easily identified. That\u2019s why with your <\/span>brand logo redesign<\/span> less is more, and the simpler designs can sometimes be most impactful.<\/span><\/p>\n

Let us help with your <\/b>brand logo redesign<\/b><\/h2>\n

As mentioned, undergoing a <\/span>brand logo redesign<\/span> should be an exciting time for your business, and by keeping in mind these six key elements, you\u2019ll be on your way to designing a new logo that is in keeping with your company values and more. But if you find you need a professional <\/span>graphic design<\/span><\/a> team to take on this task on your behalf, don\u2019t hesitate to <\/span>get in touch<\/span><\/a> with us today.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Your logo is a vital branding asset that should represent your company values. As time moves on and as your company grows, your core values may change and this will need to be reflected in your logo.\u00a0 Undergoing a brand logo redesign may seem like a daunting process, but it doesn\u2019t have to be. When […]","protected":false},"author":84,"featured_media":21343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[951,1678],"tags":[],"class_list":["post-21342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-logo-and-brand-design"],"acf":[],"yoast_head":"\n6 Elements To Consider For Your Brand Logo Redesign<\/title>\n<meta name=\"description\" content=\"When you take into account these six key elements for your brand logo redesign, you can sure it will be an exciting time for all involved!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fifteendesign.co.uk\/blog\/6-key-elements-to-consider-for-your-next-brand-logo-redesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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