{"id":21433,"date":"2025-11-27T13:00:54","date_gmt":"2025-11-27T13:00:54","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/the-web-build-process\/"},"modified":"2025-12-04T16:41:20","modified_gmt":"2025-12-04T16:41:20","slug":"a-step-by-step-guide-to-our-website-creation-process","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/","title":{"rendered":"A step-by-step guide to our website creation process."},"content":{"rendered":"<div class=\"entry-content\"><p><span style=\"font-weight: 400;\">Creating a website isn\u2019t just about good design, it\u2019s about building an experience that works hard for your business and your users. Whether you\u2019re launching a new site or redesigning an existing one, the <\/span><span style=\"font-weight: 400;\">website creation process<\/span><span style=\"font-weight: 400;\"> involves much more than meets the eye.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From initial planning to post-launch optimisation, each stage plays a vital role in ensuring your site not only looks great, but performs effectively. A successful website needs structure, creativity, strategy, and technical precision, and skipping key steps can cause major issues later down the line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Fifteen, we\u2019ve built hundreds of high-performing websites for multiple brands across numerous industries, and in this guide, we\u2019ll take you through our <\/span><span style=\"font-weight: 400;\">web build process<\/span><span style=\"font-weight: 400;\">. We\u2019ll explain each stage in detail so you can better understand what it takes to build a website that looks beautiful, functions flawlessly, and drives results.<\/span><\/p>\n<h2><b>Step 1: Planning and strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Every strong website begins with clarity. Before design or <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/website-development\/\"><span style=\"font-weight: 400;\">development<\/span><\/a><span style=\"font-weight: 400;\"> even begins on your new website, it\u2019s important to define the purpose of it, who it\u2019s for, and what you want it to achieve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This starts by getting a true understanding of your goals and audiences by asking and answering these key strategic questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the main objective of my new website &#8211; is it to generate leads, sell products, build awareness, or educate?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who are my core users and what are their motivations?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What actions do I want visitors to take once they arrive on my site?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At Fifteen, we often conduct discovery workshops and research sessions at this stage, combining analytics data with user insights to identify what\u2019s working on your current site and what\u2019s not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another key element of the planning and strategy stage is competitor and market analysis, as your competitors can also reveal valuable insights. We analyse the <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/blog\/5-reasons-to-improve-your-online-presence\/\"><span style=\"font-weight: 400;\">digital presence<\/span><\/a><span style=\"font-weight: 400;\"> of similar brands to understand where they succeed, where they fall short, and how your site can differentiate. This ensures that every decision &#8211; from navigation layout to <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/brand\/tone-of-voice\/\"><span style=\"font-weight: 400;\">content tone<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; is grounded in data, not assumption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The outcome of this stage is a clear project plan that defines your audience, goals, and success metrics, which forms the foundation for the rest of the <\/span><span style=\"font-weight: 400;\">website creation process<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Step 2: Sitemapping<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A sitemap is your website\u2019s architectural blueprint. It defines the structure, flow, and hierarchy of your content and ensures that users (and search engines) can easily find what they need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-planned sitemap isn\u2019t just about organising pages, it\u2019s about creating a logical journey that guides users through your site effortlessly. For example, an <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/website-development\/ecommerce-websites\/\"><span style=\"font-weight: 400;\">ecommerce<\/span><\/a><span style=\"font-weight: 400;\"> sitemap might group products by category and highlight high-value items, while a service-based business might prioritise conversion-focused pages like \u201cBook a Consultation\u201d or \u201cRequest a Quote.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re redesigning an existing site, you shouldn\u2019t discard your current structure too quickly. By reviewing your analytics, you can identify which pages attract the most visits, where users drop off, and how they move between sections. That data can inform the new sitemap and help avoid repeating old mistakes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this stage, we also plan redirects for any pages that will be removed, which is an often-overlooked step that preserves <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> authority and prevents broken links after launch. The result is a sitemap that outlines how every page fits together, giving both you and your development team a clear roadmap for the build.<\/span><\/p>\n<h2><b>Step 3: Wireframing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once the sitemap is finalised, the next step in the <\/span><span style=\"font-weight: 400;\">web build process<\/span><span style=\"font-weight: 400;\"> is wireframing &#8211; the point where structure meets usability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A wireframe is a simplified, low-fidelity layout of each page. It maps out where key elements like navigation menus, call-to-action (CTA) buttons, forms, and imagery will sit. Think of it as the skeleton of your site. Its purpose is to show how the site will work, not what it will look like &#8211; therefore is not supposed to be pretty<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wireframes typically use neutral colours and placeholder content, focusing on layout and logic rather than visuals. For clients who are visually oriented, this stage can feel underwhelming, but it\u2019s one of the most crucial parts of the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wireframes also allow designers, developers, and clients to align on usability and functionality before design work begins. Adjusting layouts or content flow here saves significant time (and cost) later in development.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We often supplement wireframing with heatmapping and behavioural data to ensure our layouts reflect how users actually interact with websites. This user-first approach ensures that design choices are built on evidence, not guesswork.<\/span><\/p>\n<h2><b>Step 4: Website design<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once the wireframes are approved, it\u2019s time to add visual identity, tone, and emotion. The design phase transforms your skeletal framework into a living, breathing representation of your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We typically start with the homepage because not only is it the first thing most visitors will see, it sets the tone for your entire site. A great homepage needs to make an instant impact while guiding users deeper into your content. It should communicate who you are, what you do, and why it matters within a few seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using your brand guidelines, we apply colour palettes, typography, imagery, and UI patterns to create a cohesive look and feel. Each design decision will be made with <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/solutions\/user-experience\/\"><span style=\"font-weight: 400;\">user experience (UX)<\/span><\/a><span style=\"font-weight: 400;\"> and conversion rate optimisation (CRO) in mind, as this ensures the website isn\u2019t just visually appealing, but strategically effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to designing your navigation, it should be designed around user behaviour. Since visitors typically scan from left to right, design best practice encompasses positioning logos in the top-left and main navigation to the right. High-value pages should then be strategically placed at the start and end of navigation menus for visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Footers should also be designed with purpose and contain essential information such as contact details, accreditation logos, social links, and policy pages. These elements reinforce trust and help users find key content quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/website-design-services\/\"><span style=\"font-weight: 400;\">web design<\/span><\/a><span style=\"font-weight: 400;\"> has been nailed, we\u2019ll create a style guide outlining all key design components, including headings, button styles, colours, and forms. This guide will ensure developers maintain consistency throughout the <\/span><span style=\"font-weight: 400;\">website creation process<\/span><span style=\"font-weight: 400;\"> and allows future updates to be made easily without rewriting code.<\/span><\/p>\n<h2><b>Step 5: Content creation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">No website is complete without <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/solutions\/content-creation-copywriting\/\"><span style=\"font-weight: 400;\">content<\/span><\/a><span style=\"font-weight: 400;\">. Compelling copy and visuals are what transform design into communication. We typically provide a content plan that lists every page, its purpose, and word count recommendations, as well as optimising them for SEO, clarity, and conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When crafting content, the focus should always be on user intent. Good content answers the questions people are searching for while subtly reinforcing your brand personality. When writing your copy, we\u2019ll ensure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copy is clear and concise with natural keyword placement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page titles and headings (H1\u2013H6) are descriptive for an optimal SEO structure<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaging imagery, infographics, or videos are included to support your key points<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong CTAs are incorporated on every key page<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The ultimate aim is that your content attracts visitors, holds their attention, and moves them toward conversion.<\/span><\/p>\n<h2><b>Step 6: Development<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once your design and content are completed, the project moves into development, which is the technical heart of the <\/span><span style=\"font-weight: 400;\">web build process<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Fifteen, our developers begin by reviewing the approved designs, sitemap, and technical requirements. From here, they can identify reusable code blocks, define site logic, and plan how to integrate front-end visuals with back-end systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The team typically works in sprints, and breaks the project into smaller, more manageable stages. This approach allows for regular feedback and flexibility with our clients, and helps us keep projects on time, within scope, and focused on quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Throughout the <\/span><span style=\"font-weight: 400;\">web build process<\/span><span style=\"font-weight: 400;\">, our developers use version control tools which allows them to maintain a historical record of all code changes, allowing multiple developers to work on the same project simultaneously without conflict. This creates a transparent, organised development workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We always ensure that testing isn\u2019t just left until the end either. Our developers continuously check functionality as they go, ensuring each section works before moving on. This proactive approach helps catch issues early and ensures a smoother build overall.<\/span><\/p>\n<h2><b>Step 7: Testing, quality assurance, and bug fixing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before any site can go live, it must be thoroughly <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/website-development\/website-audits-and-testing-services\/\"><span style=\"font-weight: 400;\">tested<\/span><\/a><span style=\"font-weight: 400;\">, and this is where attention to detail really matters. Every form, link, and interactive feature should be tested across a range of browsers and devices &#8211; from desktop to mobile. With over <\/span><a href=\"https:\/\/www.mobiloud.com\/blog\/what-percentage-of-internet-traffic-is-mobile\"><span style=\"font-weight: 400;\">60% of global web traffic now coming from mobile<\/span><\/a><span style=\"font-weight: 400;\"> users, responsive performance is non-negotiable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Included in the testing process is bug fixing. In the development world, a \u201cbug\u201d is any unexpected behaviour that prevents a site from performing correctly. Our team purposefully stress-tests each page to uncover any issues before launch. By fixing these bugs at this stage, it will save both time and reputation later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testing continues until every function, form, and animation performs exactly as intended, and when we know that has been achieved, we prepare for launch.<\/span><\/p>\n<h2><b>Step 8: Launch and post-launch optimisation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When all testing is complete and any issues have been fixed, it\u2019s time to go live. During the launch phase, our developers will migrate a website from the staging environment to the live server, and ensure all links, redirects, and analytics tracking are working correctly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the <\/span><span style=\"font-weight: 400;\">website creation process<\/span><span style=\"font-weight: 400;\"> doesn\u2019t end when a site has launched &#8211; it signals the beginning of ongoing improvement. A few weeks after launch, our <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> specialists will closely monitor analytics and SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ll look at how users interact with the site, share any user feedback with the whole team, and look for ways to refine performance. This might include improving page load speeds or enhancing conversion funnels for example. This ongoing process ensures the website remains competitive, secure, and aligned with our clients business goals.<\/span><\/p>\n<h2><b>Ready to start the <\/b><b>web build process<\/b><b> with us?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By understanding our full <\/span><span style=\"font-weight: 400;\">website creation process<\/span><span style=\"font-weight: 400;\">, it gives you the confidence to make informed decisions, set realistic timelines, and collaborate effectively with our specialists. From early planning and sitemapping, to final testing and launch, every step plays a critical role in <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/website-development\/\"><span style=\"font-weight: 400;\">building a site<\/span><\/a><span style=\"font-weight: 400;\"> that delivers lasting results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here at Fifteen, we guide our clients through each phase with clarity, collaboration, and creativity to ensure the finished product not only looks great, but performs beautifully and meets your objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to start your next website project and you\u2019d like to take advantage of our expert guidance at every stage, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/contact\/\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><span style=\"font-weight: 400;\"> with us today to discuss your requirements in more detail.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Creating a website isn\u2019t just about good design, it\u2019s about building an experience that works hard for your business and your users. Whether you\u2019re launching a new site or redesigning an existing one, the website creation process involves much more than meets the eye. From initial planning to post-launch optimisation, each stage plays a vital [&hellip;]","protected":false},"author":53,"featured_media":30419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1687,1688,1676,1680,1697],"tags":[],"class_list":["post-21433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-user-experience","category-web-design","category-web-development","category-website-testing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A step-by-step-guide-to-our-website-creation-process<\/title>\n<meta name=\"description\" content=\"We\u2019ve built hundreds of high-performing websites for multiple brands and we take you through our website creation process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A step-by-step guide to our website creation process.\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve built hundreds of high-performing websites for multiple brands and we take you through our website creation process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Fifteen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FifteenDesign\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-27T13:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T16:41:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2017\/10\/Website-Creation-Process.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Doyle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Doyle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A step-by-step-guide-to-our-website-creation-process","description":"We\u2019ve built hundreds of high-performing websites for multiple brands and we take you through our website creation process.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/","og_locale":"en_GB","og_type":"article","og_title":"A step-by-step guide to our website creation process.","og_description":"We\u2019ve built hundreds of high-performing websites for multiple brands and we take you through our website creation process.","og_url":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/","og_site_name":"Fifteen","article_publisher":"https:\/\/www.facebook.com\/FifteenDesign","article_published_time":"2025-11-27T13:00:54+00:00","article_modified_time":"2025-12-04T16:41:20+00:00","og_image":[{"width":2000,"height":1050,"url":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2017\/10\/Website-Creation-Process.jpg","type":"image\/jpeg"}],"author":"Sam Doyle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sam Doyle","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/#article","isPartOf":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/"},"author":{"name":"Sam Doyle","@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/225efe9d507c30e4cfedd9db29c618f2"},"headline":"A step-by-step guide to our website creation process.","datePublished":"2025-11-27T13:00:54+00:00","dateModified":"2025-12-04T16:41:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/"},"wordCount":1767,"image":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2017\/10\/Website-Creation-Process.jpg","articleSection":["SEO","User Experience","Web Design","Web Development","Website Testing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/","url":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/","name":"A step-by-step-guide-to-our-website-creation-process","isPartOf":{"@id":"https:\/\/www.fifteendesign.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/#primaryimage"},"image":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2017\/10\/Website-Creation-Process.jpg","datePublished":"2025-11-27T13:00:54+00:00","dateModified":"2025-12-04T16:41:20+00:00","author":{"@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/225efe9d507c30e4cfedd9db29c618f2"},"description":"We\u2019ve built hundreds of high-performing websites for multiple brands and we take you through our website creation process.","breadcrumb":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/#primaryimage","url":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2017\/10\/Website-Creation-Process.jpg","contentUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2017\/10\/Website-Creation-Process.jpg","width":2000,"height":1050,"caption":"website-creation-process"},{"@type":"BreadcrumbList","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/a-step-by-step-guide-to-our-website-creation-process\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fifteendesign.co.uk\/"},{"@type":"ListItem","position":2,"name":"A step-by-step guide to our website creation process."}]},{"@type":"WebSite","@id":"https:\/\/www.fifteendesign.co.uk\/#website","url":"https:\/\/www.fifteendesign.co.uk\/","name":"Fifteen","description":"Creative. Digital. Marketing.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fifteendesign.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/225efe9d507c30e4cfedd9db29c618f2","name":"Sam Doyle","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/705b2bbe1c8c8f0764afb5a35b0d21a15112491f97414856494078ee8d5faf9f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/705b2bbe1c8c8f0764afb5a35b0d21a15112491f97414856494078ee8d5faf9f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/705b2bbe1c8c8f0764afb5a35b0d21a15112491f97414856494078ee8d5faf9f?s=96&d=mm&r=g","caption":"Sam Doyle"},"url":"https:\/\/www.fifteendesign.co.uk\/blog\/author\/samd\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts\/21433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/comments?post=21433"}],"version-history":[{"count":0,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts\/21433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/media\/30419"}],"wp:attachment":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/media?parent=21433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/categories?post=21433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/tags?post=21433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}