{"id":21464,"date":"2017-12-27T12:00:19","date_gmt":"2017-12-27T12:00:19","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/the-best-social-media-faux-pas-of-2017\/"},"modified":"2017-12-27T12:00:19","modified_gmt":"2017-12-27T12:00:19","slug":"the-best-social-media-faux-pas-of-2017","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/the-best-social-media-faux-pas-of-2017\/","title":{"rendered":"The Best Social Media Faux Pas of 2017"},"content":{"rendered":"<div class=\"entry-content\"><p>2017 has seen a rise of social media like no other year before it. 50% of most major brands are now on Instagram and this is expected to rise to 71% in 2018. <b>But, with such volume comes great responsibility.<\/b>  <\/p>\n<p>Social media is now a saturated pool of opinion. Whether that\u2019s positive or negative, everyone has the opportunity to have their say. Once you say the wrong thing &#8211; there often isn\u2019t any going back from (even delete tweet can\u2019t save you.)<br \/>\nYet, in these misjudgments comes a sort of twisted enjoyment for both user and brand. Hence, we\u2019ve piled together some of our favourite mis-tweets, faux pas and Instagram blunders for your enjoyment. <\/p>\n<h2>Prue Leith\u2019s Bake Off Bombshell<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/s3.eu-west-2.amazonaws.com\/fifteen-uploads\/uploads\/2017\/12\/PrueLeithTweet.jpg\" alt=\"Prue Leith Spoils Bake Off\" class=\"alignnone size-full wp-image-15297\" \/><\/p>\n<p>The Twitter-sphere erupted in a GIF fuelled frenzy when Great British Bake Off co-host Prue Leith accidentally revealed the winner 12 hours ahead of the scheduled TV final. She profusely apologised and the tweet was fairly swiftly deleted. But, the damage was already done. Prue cited differing time zones as the reason for her gaffe. <\/p>\n<h2>Poundland puts on a show<\/h2>\n<p>Images a little too outrageous to share over here. Budget brand Poundland embarked on what can only be described as an extremely out of character Twitter tirade. The highly publicised stream of content featured creative from the brand incorporating popular \u2018elf on the shelf\u2019 in uncompromising positions. <\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">What a storm in a teacup. See you again at Tw-elf o\u2019clock. <a href=\"https:\/\/t.co\/HkpJKAnxFT\">pic.twitter.com\/HkpJKAnxFT<\/a><\/p>\n<p>&mdash; Poundland (@Poundland) <a href=\"https:\/\/twitter.com\/Poundland\/status\/944130426485997568?ref_src=twsrc%5Etfw\">December 22, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>This one is tricky, whilst we\u2019re not sure this is the best way to approach a brand strategy, short-term brand awareness has gone through the roof, with earlier tweets going from around 100 to upwards of 5,000. Now, you can\u2019t argue with that sort of engagement&mldr;can you? <\/p>\n<h2>Even the U.S. press secretary doesn\u2019t change his password&mldr;apparently<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/s3.eu-west-2.amazonaws.com\/fifteen-uploads\/uploads\/2017\/12\/seanspicer-tweet-700x343.png\" alt=\"Sean Spicer Tweet\" class=\"alignnone size-large wp-image-15288\" \/><\/p>\n<p>As part of the U.S. government, you would have thought cybersecurity would be pretty high on your priority list. Apparently not for Press Secretary Sean Spicer, who accidentally tweeted his password, twice. <\/p>\n<h2>Don\u2019t go on an admin adding spree<\/h2>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">My Twitter account was taken down for 11 minutes by a rogue employee. I guess the word must finally be getting out-and having an impact.<\/p>\n<p>&mdash; Donald J. Trump (@realDonaldTrump) <a href=\"https:\/\/twitter.com\/realDonaldTrump\/status\/926401530013642765?ref_src=twsrc%5Etfw\">November 3, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>As an intern, the general idea is that you make coffee, fill in some relatively pointless spreadsheets. Above all else, you do whatever is asked of you. For this intern who on the last day of his experience, deleted the president of the United States\u2019 Twitter account for 11 minutes. President Trump\u2019s team of people got the account restored speedily, not without the world noticing. A real David and Goliath tale of social media in the modern digital age. <\/p>\n<h2>Even the biggest brands make mistakes<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/s3.eu-west-2.amazonaws.com\/fifteen-uploads\/uploads\/2017\/12\/McDonaldsGaffe.jpg\" alt=\"McDonalds Tweet an error\" class=\"alignnone size-full wp-image-15292\" \/><\/p>\n<p>You may think the big brands are some sort of well-oiled social media machine. Almost devoid of any human error. But, sometimes, just sometimes, we all receive that little glimmer of hope, that actually they\u2019re like the rest of us. And, even they have that moment in the morning where they aren\u2019t quite concentrating enough to post the perfect tweet.<\/p>\n<p>This may well be the perfect example of the very best way to deal with such a gaff. Laugh at yourself, social media is the way brands can now bridge the gap between corporate and personal. Sometimes it isn\u2019t the worst thing in the world to show your users, there really is a person on the other end of that smartphone. <\/p>\n<p>Just try not to ruin the ending to one of UK\u2019s most viewed TV shows.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"2017 has seen a rise of social media like no other year before it. 50% of most major brands are now on Instagram and this is expected to rise to 71% in 2018. But, with such volume comes great responsibility. Social media is now a saturated pool of opinion. Whether that\u2019s positive or negative, everyone [&hellip;]","protected":false},"author":84,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-21464","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Best Social Media Faux Pas of 2017 - Fifteen<\/title>\n<meta name=\"description\" content=\"We all mess up but not as bad as these massive social media gaffs. Come and check out the best social media faux pas from 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fifteendesign.co.uk\/blog\/the-best-social-media-faux-pas-of-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Social Media Faux Pas of 2017\" \/>\n<meta property=\"og:description\" content=\"We all mess up but not as bad as these massive social media gaffs. Come and check out the best social media faux pas from 2017.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fifteendesign.co.uk\/blog\/the-best-social-media-faux-pas-of-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Fifteen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FifteenDesign\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-27T12:00:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-west-2.amazonaws.com\/fifteen-uploads\/uploads\/2017\/12\/PrueLeithTweet.jpg\" \/>\n<meta name=\"author\" content=\"Kyle Lindsay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Lindsay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Best Social Media Faux Pas of 2017 - Fifteen","description":"We all mess up but not as bad as these massive social media gaffs. 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