{"id":21584,"date":"2019-01-28T11:57:37","date_gmt":"2019-01-28T11:57:37","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/jtd-building-supplies-tried-and-trusted-local-merchants\/"},"modified":"2024-10-10T15:38:41","modified_gmt":"2024-10-10T14:38:41","slug":"jtd-building-supplies-tried-and-trusted-local-merchants","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/jtd-building-supplies-tried-and-trusted-local-merchants\/","title":{"rendered":"JTD Building Supplies: Tried and Trusted Local Merchants"},"content":{"rendered":"<div class=\"entry-content\"><h2>Summary<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-17579\" src=\"https:\/\/s3.eu-west-2.amazonaws.com\/fifteen-uploads\/uploads\/2019\/01\/Screen-Shot-2019-01-23-at-15.00.42-700x265.png\" alt=\"JTD Building Supplies Header\" \/><\/p>\n<p><a title=\"JTD Building Supplies, Huddersfield\" href=\"https:\/\/www.jtdbuildingsupplies.co.uk\/\" target=\"_blank\" rel=\"noopener\">JTD Building Supplies<\/a> are a Yorkshire based building material supplier who provides products ranging from plaster and loft insulation, landscaping materials, tools and workwear and bespoke specialist materials to suit all projects. Situated across different locations in the beautiful county of Yorkshire, JTD building supplies are your one-stop shop for anyone from construction firms to trade customers and DIY experts.<\/p>\n<h2>The Task<\/h2>\n<p>Our task was to modernise JTD\u2019s website making it look fresh, clean and bang up to date with a simple and clear UX journey for the customer.\u00a0 We needed to ensure we showcased JTD\u2019s products in the best possible way to help retain existing clients and gather new leads for the business.<\/p>\n<h2>The Website<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-17577\" src=\"https:\/\/s3.eu-west-2.amazonaws.com\/fifteen-uploads\/uploads\/2019\/01\/Screen-Shot-2019-01-23-at-15.01.55-700x591.png\" alt=\"JTD building Supplies Site\" \/><\/p>\n<p>JTD\u2019s brand colours were subtly laced throughout the site for headers, CTA buttons and icons and this is one of the website\u2019s huge pulls. With a simple search area and clear CTAs in the header and a strong opening hero line to pull the customer in, we wanted to ensure customers were instantly delighted by the products on offer by showcasing these in a slider area on the home page. With simple lifestyle product photography and a short summary of text to entice the user, we then directed the user to navigate to where they needed to be instantly with useful links to \u2018Find out more\u2019.<\/p>\n<p>The product pages are all consistent block sections with attractive photos overlaid on the brand colours and simple informative paragraphs of text to explain the product offering.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-17578\" src=\"https:\/\/s3.eu-west-2.amazonaws.com\/fifteen-uploads\/uploads\/2019\/01\/Screen-Shot-2019-01-23-at-15.00.27-700x332.png\" alt=\"JTD building Supplies Site\" \/><\/p>\n<p>The website retains its local, trusted and friendly appeal through the choice use of words in the headers and copy. JTDs USPs are simply and clearly defined on the homepage to reinforce the service JTD will provide to their customers.<\/p>\n<p>The JTD Management team wanted to reinforce their friendly approach and did so by using photographs of themselves in the hero area on the About page, followed by clean and professional shots of the full JTD team.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-17580\" src=\"https:\/\/s3.eu-west-2.amazonaws.com\/fifteen-uploads\/uploads\/2019\/01\/Screen-Shot-2019-01-23-at-15.07.19-700x391.png\" alt=\"JTD Building Suppliers Product Slider\" \/><\/p>\n<p>The products slider is featured on every page across the site to provide the user with strong accessibility to the full JTD product range. The search functionality also allows the user to be one step closer to where they want to be.<\/p>\n<p>This project was a joy to work on with Tony (Managing Director), the launch went smoothly at Fifteen HQ and Tony and team were delighted with the final website.<\/p>\n<p>At Fifteen, we love working to help brands recognise their dream and JTD is a testament to that. Whether you&#8217;re looking to find out what <a title=\"Content Marketing Services\" href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/content-marketing\/\">makes your brand tick<\/a> or looking for an experienced team to <a title=\"Website Building Services\" href=\"https:\/\/www.fifteendesign.co.uk\/web-design-services\/\">build your\u00a0website<\/a>, we have all the solutions under one roof.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Summary JTD Building Supplies are a Yorkshire based building material supplier who provides products ranging from plaster and loft insulation, landscaping materials, tools and workwear and bespoke specialist materials to suit all projects. Situated across different locations in the beautiful county of Yorkshire, JTD building supplies are your one-stop shop for anyone from construction firms [&hellip;]","protected":false},"author":53,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21584","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>JTD Building Supplies: Trusted Local Merchants<\/title>\n<meta name=\"description\" content=\"We worked with JTD Building Supplies to create a stunning new site that is designed with the user in mind. 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