{"id":21619,"date":"2019-07-02T09:28:04","date_gmt":"2019-07-02T08:28:04","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/creating-the-perfect-logo\/"},"modified":"2024-10-08T10:49:12","modified_gmt":"2024-10-08T09:49:12","slug":"creating-the-perfect-logo","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/creating-the-perfect-logo\/","title":{"rendered":"Creating The Perfect Logo"},"content":{"rendered":"

I\u2019ve been a designer now for a number of years and love all aspects of the design world whether it’s designing for web or print but the one thing that really floats my boat is when I\u2019m asked to design a new company logo.<\/p>\n

The challenge with any new logo design is making it different while at the same time keeping it simple. This allows it to stand out from its competitors and be victorious within its brand arena but above all, it has to be memorable.
\n\"Coca<\/p>\n

All iconic logo designs are memorable, close your eyes and think of Coca Cola, Apple or Nike and they will appear in your mind’s eye as if you have just seen them. Understandably, these logos have been around for years and millions of pounds have been spent on elaborate marketing campaigns but the principle remains the same, being memorable is key.<\/p>\n

The Logo Design Process<\/h2>\n

So, how do you start the process of designing the \u2018perfect\u2019 logo for your client, a logo that will be a representation of their business and its offerings, a logo that will serve the test of time, well, there are many things to consider along the way but one fundamental thing is understanding your clients needs.<\/p>\n

At this point, I should mention that to get to the absolute core of your client’s needs I would recommend running a series of workshops. These workshops are designed to discover what really makes your client tick, why they get out of bed in the morning to do what they do and what their brand stands for. These workshops cover all manner of things from discovering what brand archetypes they are to understanding their customer personas. For now, we\u2019ll set all this aside and save it for another blog maybe, so let’s get back to the logo.<\/p>\n

The Logo<\/h3>\n

Firstly, the obvious questions come to mind such as, what font to use, after all, there are thousands of fonts out there and choosing the correct one is crucial in the successful design of a logo. For example, you wouldn\u2019t use \u2018Cooper Black\u2019 if you were designing a logo for a retirement home, not the conventional type anyway.<\/p>\n

Font choice can make or break a logo, it can make the logo look corporate or fun so getting this spot on is important as it needs to give the right message to the target audience.
\n\"Various
\nAnother obvious design decision to make is what colours to use in the design makeup of the logo. \u00a0This choice is also crucial in portraying the correct message. Using colour to evoke emotion is something designers understand well and use to its full potential so it\u2019s important that we get this right from the start.<\/p>\n

Choosing a red colour palette portrays \u2018passion\u2019 and \u2018excitement\u2019, some brands that fall into this bracket are Virgin, Coca Cola and Red Bull. Choosing a blue colour palette would portray \u2018loyalty\u2019 and \u2018reliability\u2019, brands that fall into this bracket are British Gas, Facebook and the UK Lotto amongst many others.<\/p>\n

Finally, choosing a green colour palette evokes the emotion of \u2018sanctuary\u2019 and \u2018trust\u2019 examples of brands using green are BP, Starbucks and Bodyshop.<\/p>\n

Logo design decisions<\/h3>\n

There are many other decisions to consider when designing a logo, \u2018target audience\u2019 being one of the most important. Why would you need to consider the target audience when designing a logo? Well, the logo has to be enticing in order to attract them.<\/p>\n

Let\u2019s say you\u2019re designing a logo for a nursery school, your target audience would be the parents or guardians of young children so the logo needs to appeal to them. To break this down further you could list the exact criteria.<\/p>\n