{"id":21633,"date":"2019-07-09T09:20:14","date_gmt":"2019-07-09T08:20:14","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/10-hidden-messages-in-logos\/"},"modified":"2025-01-22T12:23:28","modified_gmt":"2025-01-22T12:23:28","slug":"10-hidden-messages-in-logos","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/10-hidden-messages-in-logos\/","title":{"rendered":"10 Hidden messages in logos."},"content":{"rendered":"

Logo design is a subtle art. Not just in the way they show space but also in the way they hide little Easter eggs. Take a look at some of the greatest messages hidden in some of the most-famous logos.<\/p>\n

FedEx:<\/h2>\n

\"FedEx
\nFedEx is a well-established delivery service company, and its logo is seen on the side of trucks, planes and white vans.<\/p>\n

While the logo may look simple with the colours, within the type there is a hidden gem. Have you ever noticed the arrow hidden in the negative space between the \u2018E\u2019 and \u2018X\u2019? The arrow represents getting places with speed and precision, which sums up the FedEx brand perfectly.<\/p>\n

Toblerone<\/h2>\n

\"Toblerone
\nEstablished in Bern, Switzerland, 1908, Toblerone is a world famous chocolate bar that is loved by millions.<\/p>\n

Their logo consists of a mountain that apparently represents the Matterhorn Mountain in Switzerland, which is why the bar is triangular shaped.<\/p>\n

However, according to the makers’ sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergeres created as the finale of a show. Lastly, going back to where the chocolate bar was created (Bern, Switzerland) within the letters of \u2018Toblerone\u2019 the word \u2018bern\u2019 is hidden within them.<\/p>\n

The logo also has a bear on it, which is in the negative space of the mountain. This symbolises the coat of arms of Bern. The colours of the logo are even the same as the flag.<\/p>\n

Google<\/h2>\n

\"Google
\nGoogle is probably everyone\u2019s go-to web search engine and the answer to every question ever asked. This makes it one of the most recognisable logos in the world.<\/p>\n

Google\u2019s Mission is to \u201corganise information and make it universally accessible and useful\u201d. They are also known for their approach to the working environment, by not playing by the rules and simply having fun. I mean, they have a slide going from one office floor to the other (if that isn\u2019t fun, I don\u2019t know what is).<\/p>\n

With all that said, you may think there isn\u2019t much to their logo? However, Googles logo is supposed to symbolise that they don\u2019t play by the rules and know exactly how to have fun. They don\u2019t have a crazy typeface or icon, they just simply relay their message with colour. The colours they have chosen are the 3 primary colours with an exception to the green which breaks this rule, representing breaking the rules.<\/p>\n

Coca-Cola<\/h2>\n

\"COCA-COLA
\nThis one might take a little time to actually see. Even Coca-Cola themselves don\u2019t really associate the hidden image with their logo. Nonetheless, the hidden message in the Coca-Cola logo is actually the Danish flag.<\/p>\n

According to Coca-Cola, this wasn\u2019t their original intention, but once they discovered that Denmark was named the \u201cHappiest country on earth\u201d, they even set up a media stunt in one of Denmark\u2019s biggest airports and welcomed people with flags.<\/p>\n

For some reason, they didn\u2019t hand out any free Coke though.<\/p>\n

Toyota<\/h2>\n

\"Toyota
\nFounded in 1937, Toyota is a widespread brand, that is popular for manufacturing cars. Although Toyota has been around for 82 years, their current logo as only been around since 1990.<\/p>\n

Toyota\u2019s logo represents three hearts of the company: the heart of the customer, the product and the progress in the field of technology. Did you also know that Toyota\u2019s logo consists of all the letters in the company name; if you separate the logo\u2019s icon?<\/p>\n

Amazon<\/h2>\n

\"Amazon
\nAmazon is leading the way when it comes to shopping online, and they have made sure that their logo represents that. The yellow arrow in the logo starts at the letter \u2018A\u2019 and ends at the letter \u2018Z\u2019, hinting that they sell everything \u2018from A to Z\u2019.<\/p>\n

This also can imply that they get from \u2018A to Z\u2019, with the \u2018A\u2019 being the company and the \u2018Z\u2019 being the customer. The arrow also looks like a smile too, don\u2019t you think? \u00a0This represents the customer being happy and satisfied with their service.<\/p>\n

My Fonts<\/h2>\n

\"My-Fonts
\nMy Fonts is one of the most popular online font resources, allowing users to have access to a number of different fonts.<\/p>\n

Now, you probably noticed the hidden image right away and if you didn\u2019t, like myself, The \u2018My\u2019 in My Fonts is stylised to look like a hand. This implies that the user can get their hands on whatever font they like.<\/p>\n

Baskin-Robbins<\/h2>\n

\"Baskin-Robbins
\nBaskin-Robbins is one of the worlds largest chains of ice cream and cakes and is commonly known for its limitless flavours.<\/p>\n

When Baskin-Robbins was founded they began with only 31 original flavours. That number is hidden within the logo, between the \u2018B\u2019 and the \u2018R\u2019, acting as the shape of the \u2018B\u2019 and the stem of the \u2018R\u2019.<\/p>\n

Pinterest<\/h2>\n

\"Pinterest
\nPinterest is a popular social media application that allows users to find projects and recipes they like from across the web and \u2018pin\u2019 them to their online notice boards.<\/p>\n

With that said, let’s get to the point (pun intended). Within the logo, the letter \u2018P\u2019 incorporates pin.<\/p>\n

Tour de France<\/h2>\n

\"tour-de-france
\nThe Tour de France is an annual multiple stage bicycle race primarily held in France, while also occasionally passing through nearby countries.<\/p>\n

To some, their logo may just look like a cool, creative font. However, the logo actually consists of cyclists, in the word \u2018Tour\u2019. If you look closely at the \u2018O\u2019, \u2018U\u2019 and \u2018R\u2019 you will see the cyclist on his bike, riding downhill with one yellow wheel.<\/p>\n

Conclusion<\/h2>\n

Good logo design is a fine art with some of these examples lasting several lifetimes. If you’re interested in designing a new logo or even just creating a rebrand contact us today<\/a> and let us help you leave a lasting impression.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Logo design is a subtle art. Not just in the way they show space but also in the way they hide little Easter eggs. Take a look at some of the greatest messages hidden in some of the most-famous logos. FedEx: FedEx is a well-established delivery service company, and its logo is seen on the […]","protected":false},"author":84,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21633","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\n10 Hidden messages in logos. - Fifteen<\/title>\n<meta name=\"description\" content=\"Catch up on the latest news fresh out of the Fifteen Design studio. 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