{"id":21700,"date":"2020-01-22T12:44:29","date_gmt":"2020-01-22T12:44:29","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/godaddy-goes-back-to-basics\/"},"modified":"2023-01-30T18:31:50","modified_gmt":"2023-01-30T18:31:50","slug":"godaddy-goes-back-to-basics","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/godaddy-goes-back-to-basics\/","title":{"rendered":"GoDaddy Goes Back to Basics"},"content":{"rendered":"
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The American internet domain registrar and web hosting company GoDaddy has rebranded in an effort to show inclusivity and their commitment to entrepreneurs.<\/p>\r\n\r\n\r\n\r\n

Established in 1997 GoDaddy has gone from just a place you buy domain names to a well-established web service that provides domains, website templates and also marketing tools that help promote those websites. They have gained an astonishing amount of customers in recent years, 18.5 million to be exact.<\/p>\r\n\r\n\r\n\r\n

According to GoDaddy, their new logo, the \u201cGO\u201d, is all about \u201cempowering you\u201d. Along with the new logo, GoDaddy has also redesigned its website to appear more towards small businesses and show their commitment to entrepreneurs.<\/p>\r\n\r\n\r\n\r\n

Here is what they had to say \u201cOur new logo, the GO, is all about empowering you \u2014 the everyday entrepreneur \u2014 to do what you love. Go after your dreams and make \u2018em real, knowing we\u2019re here to help every step of the way\u201d<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

The new logo is a combination of a \u201cG\u201d and \u201cO\u201d interlocking. The new rebrand follows a similar style to the recent rebrand of Airbnb, with the GO\u2019s fun and friendly heart shape fit to the monochrome typeface and bold colour palette.<\/p>\r\n\r\n\r\n\r\n

According to underconsideration.com, the new rebrand represents the entrepreneurial spirit, joy and humanity. Focussing on smaller businesses and entrepreneurs GoDaddy\u2019s objective is that Entrepreneurship should be accessible to everyone. Incorporating lifestyle imagery into their digital tools and advertising campaigns. The new visual language shows the inclusivity of everyone in all aspects of life. This is probably a smart move for GoDaddy because, let\u2019s not forget, the 2010 commercial starring GoDaddy founder Bob Parsons in the role of a\u00a0dirty Genie<\/a>.<\/p>\r\n\r\n\r\n\r\n

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https:\/\/www.youtube.com\/watch?v=19nf1Ig1syI<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

Let’s be honest, GoDaddy wants to be taken seriously as a company that can help small businesses and entrepreneurs, yet unfortunately, it\u2019s a company with the word \u201cDaddy\u201d in its name. Now, a company that has been around since 1997 and have become well established in the world of domain registration cannot just simply change their name. All the company can do is stick with their initial brand name at this point.<\/p>\r\n\r\n\r\n\r\n

However, this isn\u2019t the first time GoDaddy has rebranded, in 2018 they dropped the cartoon \u201cdad in glasses\u201d from their logo and stripped it right back to \u201cGoDaddy\u201d in a sans-serif font. So, it is fair to say that this new rebrand is long overdue, especially their new brand visual language.<\/p>\r\n\r\n\r\n\r\n

\"2016<\/figure>\r\n\r\n\r\n\r\n
\"godaddy<\/figure>\r\n\r\n\r\n\r\n

Typography<\/h2>\r\n\r\n\r\n\r\n

Another big change is GoDaddy\u2019s rebrand is their new use of typography. They have chosen a bold, pointy, serif font. Now, I like this font \u2013 however, it feels like it is unrelated to the GoDaddy logo. Visually the fonts are completely different.<\/p>\r\n\r\n\r\n\r\n

Photography<\/h2>\r\n\r\n\r\n\r\n

According to\u00a0https:\/\/godaddy.design\/<\/a>, they say that \u201cOur photography lets people see themselves in our brand. Whether it\u2019s capturing entrepreneurs in the moment or presenting them as heroes, we want their personality, independence and energy to shine through.\u201d<\/p>\r\n\r\n\r\n\r\n

\"godaddy_2020_photography\"<\/figure>\r\n\r\n\r\n\r\n

Here are examples of photography that will be used throughout their advertising campaigns. The images seem fine to me and they do what they are set out to do.<\/p>\r\n\r\n\r\n\r\n

Colour Palette<\/h2>\r\n\r\n\r\n\r\n

Their new colour palette is \u201cbright and dynamic\u201d according to\u00a0https:\/\/godaddy.design\/<\/a>. This new colour palette goes in a different direction from their previous colour palette, which was a bold green.<\/p>\r\n\r\n\r\n\r\n

Overall, I don\u2019t hate the new rebrand, however, I feel that it is a total disconnect from the previous brand. I understand the message GoDaddy is trying to deliver by appearing to a wider audience and show inclusivity. But, I feel that the message isn\u2019t being delivered in the new branding. There is too much going on and it feels as if there are a lot of visual elements that do not connect.<\/p>\r\n\r\n\r\n\r\n

Take a look at the whole rebrand here\u00a0https:\/\/godaddy.design\/<\/a><\/p>\r\n\r\n\r\n\r\n

What do you think of GoDaddy\u2019s rebrand? Let us know.

We love everything design and keep up to date with current trends to stay sharp. If you’re interested in refreshing your logo or updating your website design contact us today<\/a>.<\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"The American internet domain registrar and web hosting company GoDaddy has rebranded in an effort to show inclusivity and their commitment to entrepreneurs. 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