{"id":21721,"date":"2020-03-23T11:46:55","date_gmt":"2020-03-23T11:46:55","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/the-food-service-industry-adapting-to-covid-19\/"},"modified":"2020-03-23T11:46:55","modified_gmt":"2020-03-23T11:46:55","slug":"the-food-service-industry-adapting-to-covid-19","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/the-food-service-industry-adapting-to-covid-19\/","title":{"rendered":"The food service industry: Adapting to COVID-19"},"content":{"rendered":"<div class=\"entry-content\">\n<p>The food service industry has been hit hard by COVID-19, the government hasn\u2019t officially told restaurants, bars and pubs to close but has actively told the public to stay away from their establishments. <\/p>\n\n\n\n<p>On social media over the past week we\u2019ve witnessed restaurants, bars and pubs go from maintaining a \u201cbusiness as usual\u201d stance to gradually tapering off their confidence. <\/p>\n\n\n\n<p>Now with the government cranking up measures and rumours of lockdown protocols increasing, the food industry has sadly seen lots of businesses close for the foreseeable as remaining open is just not affordable and for the sake of staff and customers, food business owners are putting their health as a priority. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" src=\"https:\/\/s3.eu-west-2.amazonaws.com\/fifteen-uploads\/uploads\/2020\/03\/Pizza-Icon-250x250.jpg\" alt=\"\" class=\"wp-image-19790\"\/><\/figure><\/div>\n\n\n\n<p>Whilst the hope is that these measures will be short-lived, the truth is that no one knows how long this may go on for. <\/p>\n\n\n\n<p>One thing that is for certain, many foodservice businesses have adapted quickly and we can learn from their actions in marketing, here are our top picks of adaptability from the food and drink industry: <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for Dealing with COVID-19 Measures<\/h2>\n\n\n\n<p><strong>Emphasising hygiene measures and adherence to Government guidelines<\/strong> \u2013 if choosing to stay open then highlighting the measures that are being taken to help with customer safety is all-important to encouraging people through the door.<\/p>\n\n\n\n<p>Ada<strong>pting service offering<\/strong> \u2013 inventive companies have adapted their skills and expertise to provide new food services. There are caterers providing meals on wheels to their local communities. Local suppliers such as butchers and wine merchants have offered home delivery services if they can\u2019t get to people through restaurants and bars they\u2019ll get through direct. Healthy takeaway chain Leon has gone so far as to change their restaurants into food shops where customers can get the essentials so in demand. <\/p>\n\n\n\n<p><strong>Incentivising customers <\/strong>\u2013 as purse strings inevitably tighten, now is the time to incentivise customers through offers and promotions. It\u2019s also possible to encourage social media followers to share promotions through competitions. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" src=\"https:\/\/s3.eu-west-2.amazonaws.com\/fifteen-uploads\/uploads\/2020\/03\/Plates-Icon-250x250.jpg\" alt=\"\" class=\"wp-image-19791\"\/><\/figure><\/div>\n\n\n\n<p><strong>Selling gift vouchers<\/strong> \u2013 many restauranteurs are encouraging supplementation to cash flow by offering gift voucher sales for future use. By emphasising their \u2018support local\u2019 messaging alongside this they\u2019re able to enter the hearts and minds of their communities and hopefully bolster sales. <\/p>\n\n\n\n<p><strong>Keeping in touch with customers <\/strong>\u2013 maintaining customer connections will be critical over the coming months to ensuring that momentum can be regained once restrictions are removed. For many customers, the uncertainty creates anxiety and providing clear and transparent information this can only stand a business in a good light. <\/p>\n\n\n\n<p><strong>Living by your values<\/strong> \u2013 authentic brands are more than just businesses and their work can influence whole communities from their customers to employees and suppliers. Many businesses have adapted their teams to deliver community help. These brands will gain some future brand loyalty and memorability in their efforts during a national crisis. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" src=\"https:\/\/s3.eu-west-2.amazonaws.com\/fifteen-uploads\/uploads\/2020\/03\/Waiter-Icon-250x250.jpg\" alt=\"\" class=\"wp-image-19792\"\/><\/figure><\/div>\n\n\n\n<p>The foodservice industry is one that needs to change to survive. If you would like some help making your offering appeal to changing client needs contact us today. <a href=\"https:\/\/www.fifteendesign.co.uk\/contact\/\">Fifteen Design<\/a> is an award-winning digital agency with years of experience creating and carrying out effective <a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/\">digital marketing campaigns<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"The food service industry has been hit hard by COVID-19, the government hasn\u2019t officially told restaurants, bars and pubs to close but has actively told the public to stay away from their establishments. On social media over the past week we\u2019ve witnessed restaurants, bars and pubs go from maintaining a \u201cbusiness as usual\u201d stance to [&hellip;]","protected":false},"author":84,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-21721","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The food service industry: Adapting to COVID-19 - Fifteen<\/title>\n<meta name=\"description\" content=\"The foodservice industry has been hit hard by COVID-19. 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Here are our top picks of adaptability from the food and drink industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fifteendesign.co.uk\/blog\/the-food-service-industry-adapting-to-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Fifteen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FifteenDesign\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-23T11:46:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-west-2.amazonaws.com\/fifteen-uploads\/uploads\/2020\/03\/Pizza-Icon-250x250.jpg\" \/>\n<meta name=\"author\" content=\"Kyle Lindsay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Lindsay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The food service industry: Adapting to COVID-19 - Fifteen","description":"The foodservice industry has been hit hard by COVID-19. 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