{"id":21742,"date":"2020-05-08T09:22:17","date_gmt":"2020-05-08T08:22:17","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/editing-101-turn-your-prose-into-perfection\/"},"modified":"2020-05-08T09:22:17","modified_gmt":"2020-05-08T08:22:17","slug":"editing-101-turn-your-prose-into-perfection","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/editing-101-turn-your-prose-into-perfection\/","title":{"rendered":"Editing 101: Turn your Prose into Perfection"},"content":{"rendered":"
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Well done! You\u2019ve finished writing your magnum opus and are ready to upload it to your site. But wait! Writing is only part of the content process. If good writing is king, then good editing is the kingmaker. So before you click that publish button make sure you try these quick and easy editing tips.\u00a0<\/p>\n\n\n\n

Get Some Distance<\/h2>\n\n\n\n
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Firstly, get some distance. If you work in a team swap work and have other people edit your piece. If you\u2019re working solo, or time doesn\u2019t allow for fresh eyes then take a break. You can\u2019t edit efficiently right after writing. Give it some time, do another task and then come back to the piece after you\u2019ve distanced from it.<\/p>\n\n\n\n

Don\u2019t Overuse Words<\/h2>\n\n\n\n
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Writing content is a creative process. You plan your piece, get all the facts lined up, and then find your rhythm. However, while writing you may fall into rote behaviour, such as using keywords repeatedly or falling bake on common expressions.\u00a0<\/p>\n\n\n\n

When editing, read carefully and remove any words that feel like they\u2019ve been repeated too often. This important step improves your writing and can potentially improve SEO scores as keyword stuffing leads to negative SEO scores. <\/p>\n\n\n\n

Change up Your Sentence Length<\/h2>\n\n\n\n
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Another important article facet is your sentence length. In novels, you\u2019ll notice how writers use long sentences to set the scene and establish elaborate landscapes. But then. Short snappy sentences! Designed to build tension and action! <\/p>\n\n\n\n

This practice should be the same as your blog piece. Vary up the length of your sentences. Use short sentences when giving instructions and longer sentences when supplying detail. Break up your paragraphs and try to find a balance between long and short sentences.\u00a0<\/p>\n\n\n\n

Beef Up Your Words<\/h2>\n\n\n\n
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As a language English is versatile but many of us err on the side of caution. Instead of using a strong modifier or description, we tend to go with something basic and then add adverbs. This makes for bad reading, adding unnecessary fluff and reducing the impact of your statement. Go through your work and replace weak words with stronger options. For example; don\u2019t say \u2018really nice\u2019 instead try \u2018delicious\u2019 or \u2018luxurious\u2019. <\/p>\n\n\n\n

Change the Font for Final Edits<\/h2>\n\n\n\n
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This tip is another way to give you fresh eyes on your work. When reading, your brain often ignores the majority of the letters. Instead, your brain picks up the first and last letters and guesses the word from there. To make sure you don\u2019t miss spelling errors, change your font before editing. This gives you a fresh perspective and forces your brain to read all the words. No cribbing allowed.\u00a0<\/p>\n\n\n\n

Return to Live Pieces and Update<\/h2>\n\n\n\n
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Once a blog or page is live, go back and edit. Information and times change so don\u2019t be afraid to update pieces and keep them relevant. This process is also an easy win for SEO as it allows you to optimise for keywords without writing a whole new blog.<\/p>\n\n\n\n

At Fifteen Design<\/a> we love working with words. We have mastered the art of turbocharging copy to make it engaging and informative. If you would like a hand with content creation, editing or a full digital strategy contact us today<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Well done! You\u2019ve finished writing your magnum opus and are ready to upload it to your site. But wait! Writing is only part of the content process. If good writing is king, then good editing is the kingmaker. So before you click that publish button make sure you try these quick and easy editing tips.\u00a0 […]","protected":false},"author":84,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-21742","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nEditing 101: Turn your Prose into Perfection - Fifteen<\/title>\n<meta name=\"description\" content=\"Before you click that publish button make sure you try these quick and easy editing tips. 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