{"id":21752,"date":"2020-05-20T07:51:00","date_gmt":"2020-05-20T06:51:00","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/instagram-grid-layouts-that-will-blow-your-followers-minds\/"},"modified":"2024-10-10T15:46:26","modified_gmt":"2024-10-10T14:46:26","slug":"instagram-grid-layouts-that-will-blow-your-followers-minds","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/instagram-grid-layouts-that-will-blow-your-followers-minds\/","title":{"rendered":"Instagram grid layouts that will blow your followers\u2019 minds"},"content":{"rendered":"
\r\n

Instagram is a highly visual app, with beautiful videos and photography thriving on the platform. One thing that is overlooked by many is the visual impact of your profile grid. A strong, visual instagram grid is often used by influencers and large businesses, so what options are there?<\/p>\r\n\r\n\r\n\r\n

Essentially, the layouts are separated into two categories:<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Colour Schemes<\/li>\r\n
  2. Patterns<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Instagram Grid Colour Schemes<\/h2>\r\n\r\n\r\n\r\n

    Colour schemes involve posting images with similar colours and filters, often gradually altering the colour scheme over time.<\/p>\r\n\r\n\r\n\r\n

    The two examples below show different types of colour scheme tactics, one sticking to a grey\/white pallet and the other gradually changing, from orange to yellow in this instance..<\/p>\r\n\r\n\r\n\r\n

    As you can see, it has a great visual impact and people visiting the pages will immediately be able to see that the accounts are run with a lot of thought behind the posts.<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \r\n
    \r\n
    \"instagram<\/figure>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

    The problem with the first example for a business is that not only does it take a lot of planning, it also requires the imagery to match the theme, meaning reactive posts are very limited.<\/p>\r\n\r\n\r\n\r\n

    E.g. say you want to get a post out about something that just happened such as unexpected business news that you want\/need your customers to be aware of. Unless you have an image in the right colour scheme, it will look out of place.<\/p>\r\n\r\n\r\n\r\n

    Instagram does offer you the option to archive past images, which basically hides it from the grid. That does however remove it from followers\u2019 views.<\/p>\r\n\r\n\r\n\r\n

    Instagram Grid Patterns<\/h2>\r\n\r\n\r\n\r\n

    Patterned grids come in many shapes and sizes and at Fifteen we have incorporated several different types.<\/p>\r\n\r\n\r\n\r\n

    By incorporating a pattern into your instagram, you can tactically plan for key messages to tactically stand out <\/strong>to profile visitors.<\/p>\r\n\r\n\r\n\r\n

    Before deciding on what pattern might suit your business, you have to consider what resources and content you have. Instagram is primarily a photography app, but some businesses may not have a great library of photography nor strong photographers at hand, so a pattern that allows for more graphics may help.<\/p>\r\n\r\n\r\n\r\n

    Other businesses may have plenty of photography, and patterns can be shaped without the use of graphics and text.<\/p>\r\n\r\n\r\n\r\n

    A simple example of an effective pattern is what we use for our client Appliance People<\/a>. Every other post features a graphic with a product or an offer and due to the strong brand colours, the profile stands out.<\/p>\r\n\r\n\r\n\r\n

    We also used this for the World CBD Awards, which helped create an attractive feed without any photography at hand until the ceremony.<\/p>\r\n\r\n\r\n\r\n

    \"instagram<\/figure>\r\n\r\n\r\n\r\n

    By changing from every other post to every third, you get a straight line layout as we used for two other clients:<\/p>\r\n\r\n\r\n\r\n

    \"vertical<\/figure>\r\n\r\n\r\n\r\n

    You can also keep your posts in columns with rows in between, like we have done for our own Instagram<\/a>, where we post a graphic every 9 posts, leaving two rows between each.<\/p>\r\n\r\n\r\n\r\n

    A more advanced layout was used for Sea CBD, where we had several matching columns, with a row gap in between each. As you can see, the page also has a blue colour scheme that is used throughout.<\/p>\r\n\r\n\r\n\r\n

    \"beautiful<\/figure>\r\n\r\n\r\n\r\n

    Diagonal patterns can be created by posting themed images every fourth post, like we do for Kitchen People<\/a>.<\/p>\r\n\r\n\r\n\r\n

    \"diagonal<\/figure>\r\n\r\n\r\n\r\n

    Avoid<\/h2>\r\n\r\n\r\n\r\n

    Every now and then you come across an Instagram grid with a really cool layout and you think \u201cI want that\u201d, but when you think it through it\u2019s actually a bad idea.<\/p>\r\n\r\n\r\n\r\n

    One of these examples is by posting three or more posts in quick succession, in order to create an image using multiple posts. By creating an image including a whole row, you\u2019re not only committing to posting three posts at a time because the grid shifts after each post and thus splits the image across multiple rows.<\/p>\r\n\r\n\r\n\r\n

    You will also run the risk of losing your current followers, because no one wants to see multiple posts from one person in a row, let alone posts that only feature a small part of an image. In some cases people create an image of 9 posts or more, so imagine if you followed an account and had to scroll past 9 parts of one image and then have to face at least three in a row for the foreseeable future…unfollow<\/strong><\/em>.<\/p>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    \"bad<\/figure>\r\n\r\n\r\n\r\n

    Creating a great Instagram feed can be time consuming and complicated, so if you want your page to stand out, get in touch<\/a> with us.<\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"Instagram is a highly visual app, with beautiful videos and photography thriving on the platform. One thing that is overlooked by many is the visual impact of your profile grid. A strong, visual instagram grid is often used by influencers and large businesses, so what options are there? Essentially, the layouts are separated into two […]","protected":false},"author":84,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21752","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\nInstagram Grid Layouts<\/title>\n<meta name=\"description\" content=\"Instagram is a highly visual app, but many overlook the visual impact of their profile grid. 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