{"id":21767,"date":"2020-09-03T10:00:59","date_gmt":"2020-09-03T09:00:59","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/how-to-apply-user-experience-to-design-for-print\/"},"modified":"2023-01-30T18:49:53","modified_gmt":"2023-01-30T18:49:53","slug":"how-to-apply-user-experience-to-design-for-print","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/how-to-apply-user-experience-to-design-for-print\/","title":{"rendered":"How to apply User Experience to Design for Print"},"content":{"rendered":"
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UX or User experience is a term we\u2019ve all come to know and love through the websites we design and build today.\u00a0 But where did it all start?<\/p>\r\n\r\n\r\n\r\n

Well, it might seem strange but UX applies to everything that the consumer interacts with.\u00a0<\/p>\r\n\r\n\r\n\r\n

Have you ever thought of why the indicator stick is on the column of the car by the steering wheel?\u00a0\u00a0 Ever thought why generally letterboxes are waist-high? Or why the sweets and gum are at the counter of a petrol station?\u00a0\u00a0 Well, its all user experience and it’s all be designed that way.\u00a0 To make life easier.<\/p>\r\n\r\n\r\n\r\n

So, in the context of design for print, the same UX rules apply as they do for websites.\u00a0 The following info will help you create your design for print in a much more efficient manner. This results in a user-driven and results-driven approach.<\/p>\r\n\r\n\r\n\r\n

Think like a website<\/strong><\/h2>\r\n\r\n\r\n\r\n

Pretty much the best starting point is to think of a document much the same as you think about a website.\u00a0 A company website has multiple pages, so can a corporate brochure.\u00a0 A website moves you from one piece of information to another typographically and visually.\u00a0 SO can a brochure.\u00a0<\/p>\r\n\r\n\r\n\r\n

A website is designed to make you make act by picking up the phone or purchasing something. Brochures can also do this.\u00a0Think of any piece of design for print just like it\u2019s a website and you can\u2019t go far wrong.<\/p>\r\n\r\n\r\n\r\n

Layer typographic content<\/strong><\/h2>\r\n\r\n\r\n\r\n

Its good practice when designing websites to have and to use subheadings, lists, and other grammatical devices.\u00a0 If you\u2019ve stumbled upon this blog then I\u2019m pretty sure you\u2019ll know what they are.<\/p>\r\n\r\n\r\n\r\n

Well, a printed piece of literature should be treated just the same.\u00a0 This is my personal take on it.<\/p>\r\n\r\n\r\n\r\n

I believe that lets\u2019 say, in the case of a 20pp corporate brochure, a user should be able to read the cover, read the 10 titles at the top of the inner pages, and have some idea of what the company does.<\/p>\r\n\r\n\r\n\r\n

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Then, if the start again, read the cover, read each page title and the intro paragraph, then they\u2019ll have even more of an idea of what that brochure is about.<\/p>\r\n\r\n\r\n\r\n

Layer the content, give bite-size chunks of information away.\u00a0 In the same way, human attention span has shrunk to near nothing online, it\u2019s the same in print so don\u2019t forget it.<\/p>\r\n\r\n\r\n\r\n

Make an impact<\/strong><\/h2>\r\n\r\n\r\n\r\n

To make an impact on websites we use UI trickers.\u00a0 These don’t always work in print so we can’t quite use the same practices, but that shouldn\u2019t stop us, designers, trying to make impact on a page.\u00a0 Think to yourself.\u00a0 What do you want the user to see most? Where do you want their eye drawn? Where do you want to lead them to next?\u00a0It’s all about understanding the reader.<\/p>\r\n\r\n\r\n\r\n

Navigate through the document<\/strong><\/h2>\r\n\r\n\r\n\r\n

Unless your document is long then typically we don\u2019t see enough of this but just because it\u2019s a static document, it doesn\u2019t mean that we can\u2019t have a ‘\u2026.see illustration on page 22\u2019<\/em> or \u2018Refer to index in the back of document\u2019. <\/em>More of this means more interaction from the user,\u00a0 from the client, from the customer,\u00a0 So go ahead and make sure you include relevant ones of these.<\/p>\r\n\r\n\r\n\r\n

Don\u2019t forget Calls to Action<\/strong><\/h2>\r\n\r\n\r\n\r\n

OK, so a potential client has your document in their hands and they are starting to ready it.\u00a0 So thinking like web, what do you want them to do.\u00a0 Well, in my land of websites, I’d want them to fill in a form, click buy now or pick up the phone.\u00a0\u00a0 Ok. So we only have one option here, so let’s give it to them.<\/p>\r\n\r\n\r\n\r\n

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We should always remember why that piece of design in print exists in the first place. To make someone do something.\u00a0 So go ahead and let’s do that.\u00a0 Draw them to a phone number, give them a deadline, make them an offer, do something\u2026 Really do something to make them engage.<\/p>\r\n\r\n\r\n\r\n

Remember this,\u00a0 23 years ago when I started at my first role as a Junior Designer in a well known Nottingham Agency, one of my director’s clients said \u2018print will be dead soon\u2019.\u00a0 Well. 23 years on its still here and if anything, it’s getting better.<\/p>\r\n\r\n\r\n\r\n

If you’re interested in creating an informative and engaging brochure then contact us today<\/a>. Our designers and writers have spent years honing their craft and will work with you to create a document that delivers time and time again.<\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"UX or User experience is a term we\u2019ve all come to know and love through the websites we design and build today.\u00a0 But where did it all start? Well, it might seem strange but UX applies to everything that the consumer interacts with.\u00a0 Have you ever thought of why the indicator stick is on the […]","protected":false},"author":84,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21767","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\nHow to apply User Experience to Design for Print - Fifteen<\/title>\n<meta name=\"description\" content=\"UX applies to everything that the consumer interacts with. 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