{"id":21774,"date":"2020-09-10T16:46:25","date_gmt":"2020-09-10T15:46:25","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/finding-a-muse-top-tips-for-content-idea-generation\/"},"modified":"2024-09-24T15:15:22","modified_gmt":"2024-09-24T14:15:22","slug":"finding-a-muse-top-tips-for-content-idea-generation","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/finding-a-muse-top-tips-for-content-idea-generation\/","title":{"rendered":"Finding a Muse: Top Tips for Content Idea Generation"},"content":{"rendered":"<div class=\"entry-content\">\r\n<p>Often, the best place to find information is in the industry you\u2019re in. Find some good, reputable news sources and see what\u2019s abuzz. If you see the same news story it on several sites it\u2019s probably worth investigating. You may find a new angle that nobody else has thought of or have a source that can provide you with some much-needed insight.\u00a0<\/p>\r\n\r\n<h2 class=\"wp-block-heading\">Check Out the Competition<\/h2>\r\n\r\n\r\n\r\n<p>They say \u2018keep your friends close, and your enemies closer\u2019. This adage is one you can use to great effect when creating content ideas. Study your competitors\u2019 sites and see what they are, and what they aren\u2019t talking about. You may be able to find a gap they haven\u2019t filled or create a piece that is more informative than theirs.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Google, Google, Google<\/h2>\r\n\r\n\r\n\r\n<p>Google has a wealth of information even without the likes of Analytics and other SEO tools. If you\u2019re an SME and need ideas, use Google\u2019s drop-down search suggestions to see what people search for. You\u2019ll find long and short keyword phrases, semantic variations and questions that you may just have the answers to.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Answer the Public<\/h2>\r\n\r\n\r\n\r\n<p>This handy website takes your keywords and finds out what type of questions people ask. For example, if you search the term \u2018chocolate\u2019 you\u2019ll find a whole host of questions around the subject. \u2018How is chocolate made\u2019, \u2018Are chocolate raisins good for you\u2019, and \u2018are chocolate wrappers recyclable\u2019 are just a few of the questions you\u2019ll find that may lead you on to a winning content idea.\u00a0<\/p>\r\n\r\n<h2 class=\"wp-block-heading\">Revisit Old Content and Optimise<\/h2>\r\n\r\n\r\n\r\n<p>Sometimes updating your old content can be just as effective as creating new content. Think of a blog list such as \u2018The Best Gifts for Dad This Father\u2019s Day\u2019. This type of list can be revisited every year, added to and amended until you have a rich article filled with great gift ideas. Updating old content can breathe new life into existing work and often takes less time to do. A tweak here and there is all that\u2019s needed.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Use Data Tools<\/h2>\r\n\r\n\r\n\r\n<p>If you have access to them then products like SEMrush, Google Analytics, and other SEO tools are a goldmine. Digital tools can dig through your site, compare you to competitors and find out where your website needs to write content. Analytical tools can be daunting at first but with experience and some guidance from the experts, you\u2019ll find understanding digital marketing is easy to do.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>These tools can be used to make a winning<a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/content-marketing\/\"> content marketing<\/a> strategy. If you can get the balance right, you&#8217;ll see a long term increase in your marketing efforts, from brand awareness to increasing sales. If you don\u2019t have a knack for grammar or want to leave your content to the experts then try<a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/\"> Fifteen Design<\/a>. We have a team of dedicated wordsmiths who can turn a phrase and make even the most mundane topics sound interesting.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:post-content --><!-- wp:paragraph -->\r\n<p>Coming up with new content ideas, especially with a busy schedule, can often seem like an impossible task. However, finding something to write about is as easy as a Google search and a unique angle. To help you find some inspiration we\u2019ve put together some of the most effective ways to dream up with exciting content ideas.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Plan Ahead<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>First of all; planning is imperative. Trying to think up a blog post on the fly can be incredibly difficult. Take the time to create a content calendar and you will be better prepared. Keep an eye out for interesting resources ahead of time and react to news quicker with pre-written pieces. Make sure you use SEO tools when you come up with content ideas. It\u2019s important to decide on keywords and suggested phrases that you\u2019ll want to drop in your piece.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Trawl News Sites<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Often, the best place to find information is in the industry you\u2019re in. Find some good, reputable news sources and see what\u2019s abuzz. If you see the same news story it on several sites it\u2019s probably worth investigating. You may find a new angle that nobody else has thought of or have a source that can provide you with some much-needed insight.\u00a0<\/p>\r\n<!-- wp:heading -->\r\n<h2>Check Out the Competition<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>They say \u2018keep your friends close, and your enemies closer\u2019. This adage is one you can use to great effect when creating content ideas. Study your competitors\u2019 sites and see what they are, and what they aren\u2019t talking about. You may be able to find a gap they haven\u2019t filled or create a piece that is more informative than theirs.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Google, Google, Google<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Google has a wealth of information even without the likes of Analytics and other SEO tools. If you\u2019re an SME and need ideas, use Google\u2019s drop-down search suggestions to see what people search for. You\u2019ll find long and short keyword phrases, semantic variations and questions that you may just have the answers to.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Answer the Public<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This handy website takes your keywords and finds out what type of questions people ask. For example, if you search the term \u2018chocolate\u2019 you\u2019ll find a whole host of questions around the subject. \u2018How is chocolate made\u2019, \u2018Are chocolate raisins good for you\u2019, and \u2018are chocolate wrappers recyclable\u2019 are just a few of the questions you\u2019ll find that may lead you on to a winning content idea.\u00a0<\/p>\r\n<!-- wp:heading -->\r\n<h2>Revisit Old Content and Optimise<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Sometimes updating your old content can be just as effective as creating new content. Think of a blog list such as \u2018The Best Gifts for Dad This Father\u2019s Day\u2019. This type of list can be revisited every year, added to and amended until you have a rich article filled with great gift ideas. Updating old content can breathe new life into existing work and often takes less time to do. A tweak here and there is all that\u2019s needed.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Use Data Tools<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you have access to them then products like SEMrush, Google Analytics, and other SEO tools are a goldmine. Digital tools can dig through your site, compare you to competitors and find out where your website needs to write content. Analytical tools can be daunting at first but with experience and some guidance from the experts, you\u2019ll find understanding digital marketing is easy to do.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>These tools can be used to make a winning<a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/content-marketing\/\"> content marketing<\/a> strategy. If you can get the balance right, you&#8217;ll see a long term increase in your marketing efforts, from brand awareness to increasing sales. If you don\u2019t have a knack for grammar or want to leave your content to the experts then try<a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/\"> Fifteen Design<\/a>. We have a team of dedicated wordsmiths who can turn a phrase and make even the most mundane topics sound interesting.<\/p>\r\n<!-- \/wp:paragraph --><!-- \/wp:post-content --><\/div>","protected":false},"excerpt":{"rendered":"Coming up with new content ideas, especially with a busy schedule, can often seem like an impossible task. However, finding something to write about is as easy as a Google search and a unique angle. To help you find some inspiration we\u2019ve put together some of the most effective ways to dream up with exciting [&hellip;]","protected":false},"author":84,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21774","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Finding a Muse: Top Tips for Content Idea Generation - Fifteen<\/title>\n<meta name=\"description\" content=\"We&#039;ve got some top tips on how to come up with new and exciting content ideas. Take a look and find your content muse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fifteendesign.co.uk\/blog\/finding-a-muse-top-tips-for-content-idea-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finding a Muse: Top Tips for Content Idea Generation\" \/>\n<meta property=\"og:description\" content=\"We&#039;ve got some top tips on how to come up with new and exciting content ideas. Take a look and find your content muse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fifteendesign.co.uk\/blog\/finding-a-muse-top-tips-for-content-idea-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Fifteen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FifteenDesign\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-10T15:46:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T14:15:22+00:00\" \/>\n<meta name=\"author\" content=\"Kyle Lindsay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Lindsay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Finding a Muse: Top Tips for Content Idea Generation - Fifteen","description":"We've got some top tips on how to come up with new and exciting content ideas. 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