{"id":21798,"date":"2025-02-13T10:00:37","date_gmt":"2025-02-13T10:00:37","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/the-beginners-guide-to-link-building-strategies\/"},"modified":"2025-02-14T10:41:31","modified_gmt":"2025-02-14T10:41:31","slug":"a-beginners-guide-to-link-building-strategies-for-seo","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/a-beginners-guide-to-link-building-strategies-for-seo\/","title":{"rendered":"A beginners guide to link building strategies for SEO."},"content":{"rendered":"
\r\n

Link building can be a complex and time-consuming process. There are so many different tactics that can be used to get to your end goal, and this can be overwhelming for those who are new to it. However, link building is a crucial aspect for any successful <\/span>SEO<\/span><\/a> strategy as it can help improve your search engine rankings and increase your online visibility.<\/span><\/p>\r\n

In this beginners guide, we explore five easy-to-understand <\/span>link building strategies for SEO<\/span> to help you start building high-quality links to your site. If you\u2019re new to link building, and you\u2019re looking to enhance your SEO efforts, this guide has got you covered.<\/span><\/p>\r\n

5 <\/b>link building strategies for SEO<\/b><\/h2>\r\n

Link building isn\u2019t always about creating long form content, such as blogs, or interactive guides. As we\u2019ve mentioned, there are numerous tactics you can utilise. Here are five straightforward <\/span>link building strategies for SEO<\/span> that are a great starting point for beginners.<\/span><\/p>\r\n

Outreach<\/b><\/h3>\r\n

Outreach is a <\/span>link building strategy<\/span> where you simply reach out to different people within your industry and introduce them to your content – and this isn\u2019t limited to just your content either. Your business, brand, personality, products, or services can also be features you introduce, just as long as it\u2019s valuable and useful to them.\u00a0<\/span><\/p>\r\n

The best people to outreach to are those who have previously linked to similar content or brands as yours, or those that include your target keyword within their content.\u00a0<\/span><\/p>\r\n

Ahrefs Content Explorer<\/span><\/a> is a great tool to use to find this information out. You simply type in your chosen keyword or phrase and it will pull up all the related web pages. Then to find people who have linked to similar articles, you can add a filter to Content Explorer which will filter pages with all the referring domains.\u00a0<\/span><\/p>\r\n

From here, you can find a relevant page and view all the sites linking to it. Once you\u2019ve narrowed down your outreach targets, find their contact information and send them a personalised email. Remember, outreach is all about building relationships which means your first email needs to align with this.<\/span><\/p>\r\n

Guest blogging<\/b><\/h3>\r\n

Guest blogging is a powerful <\/span>link building strategy<\/span> that involves collaborating with other websites in your industry to create valuable and relevant content. It\u2019s one of the most notorious link building tactics, but it allows you to provide useful information to readers while having the opportunity to include backlinks to your own site.<\/span><\/p>\r\n

Either you or the website you\u2019re collaborating with will create the content, and once published, it\u2019s a simple case of linking to it. However, you need to be clever with who you partner with. Be sure to choose reputable websites with a high domain authority to ensure maximum impact.\u00a0<\/span><\/p>\r\n

As well as that, you must ensure that the content you\u2019re creating is high-quality and engaging, and it aligns with both yours and the website’s target audience. If the content is well-written, adds value to the reader, and it\u2019s free, not only will it increase your website\u2019s credibility and visibility, but it will also establish you as a thought leader in your industry.<\/span><\/p>\r\n

Broken link building<\/b><\/h3>\r\n

Broken link building is a clever tactic that involves finding broken links on other websites in your industry and offering your own content as a replacement. It\u2019s a win-win strategy as it not only helps other websites fix their broken links, but also allows you to gain valuable backlinks to your own site.<\/span><\/p>\r\n

Ahref\u2019s <\/span>Broken Link Checker<\/span><\/a> tool can help you discover every site that has a broken link on it. You simply input the website domain you want to check, and it will provide you with a list of all the dead links on. Once you\u2019ve found a broken link that aligns with your content, you can reach out to the organisation, introduce yourself, and offer your content as a replacement.<\/span><\/p>\r\n

This <\/span>link building strategy<\/span> often sees great results as you already know which sites are willing to link to relevant content like yours. This means the gain for more potential backlinks could be significant.<\/span><\/p>\r\n

Unlinked mentions<\/b><\/h3>\r\n

There may be some occasions where other websites will mention your brand without actually linking to your site. These opportunities are a hidden gem and an easy steal. This is because the brand mentioning you will already be familiar with your organisation, so all that is required is for you to reach out and ask them to link to your site.<\/span><\/p>\r\n

Tools like <\/span>Google Alerts<\/span><\/a> or <\/span>Mention<\/span><\/a> are great to utilise as they can help you keep track of these mentions, giving you a chance to turn them into powerful backlinks and harness valuable opportunities to boost your site\u2019s authority and drive more traffic.<\/span><\/p>\r\n

Link reclamation<\/b><\/h3>\r\n

Links can be lost all the time for numerous reasons, such as a website rewriting their content and your link gets dropped. Reclaiming these links is far easier than looking for new back link opportunities. This <\/span>link building strategy<\/span> is a fairly easy process because all it requires is politely reaching out to the website and asking them to re-add or update to a more relevant link.<\/span><\/p>\r\n

Doing this will ensure you\u2019re recovering valuable lost backlinks, as well as giving your site the credit it deserves, and ultimately boost your search engine rankings. It also helps maintain a healthy backlink profile, which serves as credibility in the eyes of search engines and boosts your domain authority. As well as that, reclaiming backlinks helps improve <\/span>user experience<\/span><\/a> as it ensures your website visitors are directed to the correct pages on your site.<\/span><\/p>\r\n

Let us take care of your link building strategy<\/b><\/h2>\r\n

Link building is all about trial and error, as well as testing and assessing what works best for you, your strategy, and your business. We hope our guide helps you take on your <\/span>link building strategy<\/span> with confidence, whether you\u2019re new to it or not. Once you\u2019ve mastered the technique that\u2019s right for you, you\u2019ll more than likely find link building is a lot more rewarding and a lot less effort.\u00a0<\/span><\/p>\r\n

If you\u2019d like more advice on link building, or you\u2019d like our <\/span>SEO<\/span><\/a> experts to implement your <\/span>link building strategy<\/span> on your behalf, don\u2019t hesitate to <\/span>contact us<\/span><\/a> today to learn how we can supercharge your SEO efforts and get your site to the top ranking.<\/span><\/p>\r\n\r\n\r\n\r\n\r\n<\/div>","protected":false},"excerpt":{"rendered":"Link building can be a complex and time-consuming process. There are so many different tactics that can be used to get to your end goal, and this can be overwhelming for those who are new to it. However, link building is a crucial aspect for any successful SEO strategy as it can help improve your […]","protected":false},"author":84,"featured_media":21799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[953,1687],"tags":[],"class_list":["post-21798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo"],"acf":[],"yoast_head":"\nA beginners guide to link building strategies for SEO | Fifteen<\/title>\n<meta name=\"description\" content=\"In this beginners guide, we share 5 easy link building strategies for SEO to help you start building high-quality links to your site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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