{"id":21835,"date":"2024-05-21T13:30:43","date_gmt":"2024-05-21T12:30:43","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/the-dos-and-donts-of-web-design\/"},"modified":"2024-05-21T14:54:15","modified_gmt":"2024-05-21T13:54:15","slug":"web-design-dos-and-donts","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/web-design-dos-and-donts\/","title":{"rendered":"Web Design Do\u2019s and Don\u2019ts: Tips for Creating a Stunning Website"},"content":{"rendered":"
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Creating a visually appealing and user-friendly website is crucial for any online business looking to make a lasting impression on visitors. From captivating graphics to seamless navigation, there are key <\/span>web design<\/span><\/a> do’s and don’ts<\/span> that can make or break your site’s success.\u00a0<\/span><\/p>\r\n

In this blog post, we’ll delve into the essential <\/span>web design tips<\/span> that will help you create a well-designed website that not only looks great, but also drives traffic and boosts conversions. Whether you’re designing your website from scratch or you\u2019re refreshing your existing design, these tips will set you on the path to digital success. Let\u2019s dive right in.<\/span><\/p>\r\n

The do\u2019s of web design<\/b><\/h2>\r\n

Here are some essential \u2018do\u2019s\u2019 of web design that any business should keep in mind when starting out.<\/span><\/p>\r\n

Do map out the user journey and create a sitemap<\/b><\/h3>\r\n

The whole purpose of your website is to navigate the user to your service or product. Before you design a website, you need to understand how you can effectively achieve this. Designing a sitemap of your website is vital and understanding how to get the user from point A to point B is what will separate a good website from a bad one.<\/span><\/p>\r\n

Do keep your style consistent<\/b><\/h3>\r\n

Throughout the entire design process, one of our top <\/span>web design tips<\/span> to remember is to ensure the design is consistent overall. The look and feel should be the same across all of your site’s pages. This includes colour schemes, typefaces and the style of imagery. Following these rules will visually satisfy the user and ensure their experience on your website is a good one.<\/span><\/p>\r\n

Do optimise for mobile<\/b><\/h3>\r\n

In today\u2019s modern world, people are browsing and shopping on mobile devices over desktop. With that, customers expect websites to be fully responsive for the mobile experience. The biggest principle when optimising your website for mobile is ensuring that when the user is on your website, that all critical information is displayed correctly and easily accessible to them.<\/span><\/p>\r\n

Do optimise your website for search engines<\/b><\/h3>\r\n

Your web design is important but so is your content. Ensuring you\u2019re optimising your site for <\/span>SEO<\/span><\/a> is important for driving traffic to your website. This includes using target keywords throughout your headings and titles, <\/span>meta descriptions<\/span><\/a> and content.<\/span><\/p>\r\n

However, overwhelming your pages with too many keywords can affect the readability of your content and have a negative impact. Websites that don\u2019t follow these rules, don\u2019t rank well on Google and other search engines. There are so many web pages being added every day that some websites suffer and find it difficult breaking through the noise.<\/span><\/p>\r\n

Do always keep the user in mind<\/b><\/h3>\r\n

As we\u2019ve mentioned above, your web design should be all about the <\/span>user journey and experience<\/span><\/a>, so it\u2019s vital to keep them in the forefront of your mind. A successful website is one that is easy-to-use and clearly mapped out for the visitor. Ensuring this is the main focal point when designing your website is essential.<\/span><\/p>\r\n

The don\u2019ts of web design<\/b><\/h2>\r\n

Now we\u2019ve highlighted the do\u2019s, let take a look at the don\u2019ts of web design.<\/span><\/p>\r\n

Don\u2019t create clutter<\/b><\/h3>\r\n

When designing a website, you want it to be as easy-to-use as possible. This can be achieved by making things simple. When it comes to the top-level navigation links, limiting these to as few as possible is beneficial to the user journey.<\/span><\/p>\r\n

The ideal number of links to have in the navigation would be about 7 links (yes, the lucky number 7). It\u2019s understandable that this may be difficult, as you don\u2019t want to make it hard for the user to find critical information. This is where a strong sitemap comes into play, ensuring all critical pages are easily accessible, such as your about page or contact page. However, not everything needs to be in the top-level navigation \u2013 this can be reduced by adding links in the footer.<\/span><\/p>\r\n

Don\u2019t use too many typefaces or colours<\/b><\/h3>\r\n

When you start to design a website, it\u2019s good to limit yourself to how many typefaces you use. Limiting yourself to a maximum of two to three typefaces is the recommended amount. Including more than the recommended amount will make the website become much more distracting and confusing for the user.<\/span><\/p>\r\n

Similar to typefaces, it\u2019s always good to avoid using too many colours in your design. Colour has meaning and conveys emotions and feelings. Usually, the colours chosen for a brand have a deeper meaning and message. Using too many colours in your design would be like trying to portray a million feelings and mixed messages all at once. This can become very confusing to the user and it\u2019s best to keep your colour pallet limited throughout your website.<\/span><\/p>\r\n

Don\u2019t forget to test your functionality<\/b><\/h3>\r\n

Ensuring your website looks good on desktop, tablet and mobile is not enough. Testing the functionality of your design is vital. Just because your website is designed for a mobile-responsive platform doesn\u2019t mean it\u2019s going to look great on every phone or tablet. Test your website on as many mobile devices as you can and double-check the look and feel on the overall design. Sometimes websites need to be tweaked on mobile to improve the user experience.<\/span><\/p>\r\n

Don\u2019t forget about the speed and performance<\/b><\/h3>\r\n

The speed and performance of your website are vital to keeping the user on your website. If the user has to wait for your website to load, the chances are they will click off your page before it has loaded. The amount of time it takes for your website to load has a huge impact on SEO and conversion rate.<\/span><\/p>\r\n

This is why it\u2019s very important to ensure that the images you use across your website are resized and compressed to the smallest size without affecting the quality. This will speed up the loading time of your website and ultimately keep the user on your page for longer.<\/span><\/p>\r\n

Don\u2019t forget to test, test, test<\/b><\/h3>\r\n

Once everything has been completed on your website, the next stage is to take it for a test drive. Making sure everything is working properly is critical before you launch your new website. Be sure to think like a user when testing too. Imagine different scenarios the user will take on your website to ensure you don\u2019t miss any critical bugs or performance issues.\u00a0<\/span><\/p>\r\n

Looking for professional web design services?<\/b><\/h2>\r\n

We hope our above <\/span>do\u2019s and don\u2019ts of web design<\/span> help you with your next design project. By keeping these <\/span>web design tips<\/span> in mind, you can create a well-designed website that is visually appealing and provides your audience with a great user experience.<\/span><\/p>\r\n

However, if you\u2019re looking for professional <\/span>web design services<\/span><\/a>, you\u2019ve come to the right place. <\/span>Contact us<\/span><\/a> today to learn how we can supercharge your new website and maximise your visibility online.<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/div>","protected":false},"excerpt":{"rendered":"Creating a visually appealing and user-friendly website is crucial for any online business looking to make a lasting impression on visitors. From captivating graphics to seamless navigation, there are key web design do’s and don’ts that can make or break your site’s success.\u00a0 In this blog post, we’ll delve into the essential web design tips […]","protected":false},"author":84,"featured_media":21836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1688,1676],"tags":[],"class_list":["post-21835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience","category-web-design"],"acf":[],"yoast_head":"\nWeb Design Do's And Don'ts | Fifteen<\/title>\n<meta name=\"description\" content=\"We delve into web design do's and don'ts to help you create a stunning website that looks great, drives traffic and boosts conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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