{"id":21860,"date":"2020-12-21T17:00:48","date_gmt":"2020-12-21T17:00:48","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/part-2-the-ultimate-guide-seasonal-email-marketing\/"},"modified":"2025-01-24T11:41:14","modified_gmt":"2025-01-24T11:41:14","slug":"part-2-the-ultimate-guide-seasonal-email-marketing","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/part-2-the-ultimate-guide-seasonal-email-marketing\/","title":{"rendered":"Part 2 The Ultimate Guide: Seasonal Email Marketing"},"content":{"rendered":"
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Previously, in\u00a0 Part 1 of The Ultimate Guide to Seasonal Email Marketing you would have read about why email is one of if not the most effective tool for seasonal marketing campaigns. You should have also gained some tricks and tips for when it comes to seasonal subject lines. From being clear, grabbing the attention, using emojis, personalisation and asking questions.<\/p>\r\n\r\n\r\n\r\n

Part 2 will cover an array of different holiday email examples and marketing tricks for you to take on and apply to your own strategy. From gift guides and Black Friday promotion to last minute deals and referring friend gifts. Additionally your call to action knowledge should be sharpened with our easy to follow tips.\u00a0<\/p>\r\n\r\n\r\n\r\n

Seasonal Email Ideas<\/strong><\/h2>\r\n\r\n\r\n\r\n

Black Friday Promotion<\/strong><\/p>\r\n\r\n\r\n\r\n

Black Friday is an extremely important occasion to maximise your marketing efforts for. Amazingly Black Friday generates 50-100% more revenue than other shopping days. Therefore you should be following the steps in our Festive Tips: Boost Your Email Marketing Campaigns This Christmas tips<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n

Send Last Minute Deals<\/strong><\/p>\r\n\r\n\r\n\r\n

The next great tactic for seasonal marketing is to push last minute deals as there\u2019s always going to be last-minute shoppers. Everyone loves a last minute bargain.<\/p>\r\n\r\n\r\n\r\n

Use Popular Seasonal References<\/strong><\/p>\r\n\r\n\r\n\r\n

Users always enjoy an entertaining email especially one that connects the business brand or product to a Christmas reference.<\/p>\r\n\r\n\r\n\r\n

Referring a Friend Gifts<\/strong><\/p>\r\n\r\n\r\n\r\n

The seasons are a great time to grow your customer base through different refer a friend strategies. By giving your current subscribers a deal to encourage them to refer a friend whether that be money off, a free gift etc.<\/p>\r\n\r\n\r\n\r\n

Seasonal Gift Guides<\/strong><\/p>\r\n\r\n\r\n\r\n

Last minute shopping has seena year on year increase of 6% which highlights although shoppers have access to a range of online retailers they still wait till the last minute. This is mainly due to shoppers doubting what to buy for their friends and family.\u00a0<\/p>\r\n\r\n\r\n\r\n

Therefore you should be eating this opportunity up and providing shoppers with inspiration. The best way to do this is through a gift guide.<\/p>\r\n\r\n\r\n\r\n

This also creates a really strong campaign as you can break your gift guide down throughout the season. For example one email includes a guide for gifts under \u00a310 while the other is gifts for her.<\/p>\r\n\r\n\r\n\r\n

Send Post-Holiday Emails<\/strong><\/p>\r\n\r\n\r\n\r\n

People are always looking to January sales, or to spend some Christmas money or gift cards. Therefore post holiday emails are still as important to grab a few more sales.<\/p>\r\n\r\n\r\n\r\n

The Perfect Call to Action<\/strong><\/h2>\r\n\r\n\r\n\r\n

The call to action is possibly the most important aspect of the email, as without it the email is virtually pointless. It not only clearly states the main purpose of the email but it also tells your subscribers what you want them to do next. We\u2019ve collated some best practice tips to help you nail your Call to Actions this Christmas.<\/p>\r\n\r\n\r\n\r\n

Use a Button<\/strong><\/p>\r\n\r\n\r\n\r\n

Rule number one: a subscriber should never have to search for a call to action, if it\u2019s not obvious it\u2019s wrong. It needs to provide a \u201clook at me\u201d factor in order to catch the attention of skim reading subscribers. It’s fairly easy to overlook a hyperlink text whereas a huge button is more missable.\u00a0<\/p>\r\n\r\n\r\n\r\n

Short & Concise<\/strong><\/p>\r\n\r\n\r\n\r\n

Your call to action text should always be short, concise and exactly to the point. A general rule is it shouldn’t be longer than two to three words. Below are some example of short and concise call to actions:<\/p>\r\n\r\n\r\n\r\n