{"id":21862,"date":"2024-08-01T10:30:44","date_gmt":"2024-08-01T09:30:44","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/when-to-outsource-link-building-and-when-not\/"},"modified":"2024-08-02T11:51:55","modified_gmt":"2024-08-02T10:51:55","slug":"when-you-should-and-should-not-outsource-link-building","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/when-you-should-and-should-not-outsource-link-building\/","title":{"rendered":"When you should and should not outsource link building"},"content":{"rendered":"

As a business owner, you want to be savvy with your marketing decisions, as you want to ensure you\u2019re getting the most out of your efforts. When it comes to <\/span>link building<\/span><\/a>, deciding whether this is something you handle in-house or you outsource, is a decision that shouldn\u2019t be taken lightly.<\/span><\/p>\n

There are many reasons a business might want to <\/span>outsource link building<\/span>, with the main reasons being lack of time, resources, knowledge, and experience. If this is something you have contemplated within your business, keep reading as we highlight some key factors to consider when deciding when <\/span>outsourcing link building<\/span> makes sense and when it might be better to keep it in-house. Let\u2019s dive right in.<\/span><\/p>\n

When you should <\/b>outsource link building<\/b><\/h2>\n

You should <\/span>outsource link building<\/span> if\u2026<\/span><\/p>\n

Hiring an experienced SEO link builder is out of your budget<\/b><\/h3>\n

According to Glassdoor<\/span><\/a>, the average experienced SEO link builder salary is between \u00a326k – \u00a340k per year. With this figure, not only would you have to cover an additional salary if you kept link building in-house, but you\u2019d also need to have a separate budget for content development, as this comes hand-in-hand with link building. You\u2019d also need to factor in additional costs such as the tools an SEO link builder requires to properly do their job.<\/span><\/p>\n

Outsourcing link building<\/span> can be a cost-effective solution for businesses who don\u2019t have the budget to hire an in-house professional. By entrusting this task to a <\/span>link building agency<\/span>, like Fifteen, you can save time and resources while still reaping the benefits of quality backlinks.<\/span><\/p>\n

You need immediate links<\/b><\/h3>\n

On average, it can take in-house teams around 3-4 months to start getting at least 10-20 links every month. This is primarily because they don\u2019t have an established strategy, they lack meaningful relationships, or they\u2019re still learning to pitch their ideas correctly.\u00a0<\/span><\/p>\n

By outsourcing to an established <\/span>link building agency<\/span>, they will already have a tried-and-tested link building strategy, meaning they can acquire links at a far quicker rate than an in-house team. As well as this, many agencies have already developed relationships across industries and niches which makes gaining links far easier. All of this can help you achieve your <\/span>SEO<\/span><\/a> goals faster.<\/span><\/p>\n

It\u2019s a learning experience for your team<\/b><\/h3>\n

Outsourcing link building<\/span> can be a valuable learning experience for your team. By bringing in external experts to handle this aspect of your SEO strategy, your team can observe and learn best practices from professionals in the field. This hands-on exposure can help them gain insights into effective link building techniques, understand industry trends, and enhance their own skills for future projects.\u00a0<\/span><\/p>\n

Additionally, outsourcing can provide a fresh perspective and new ideas that can benefit your team’s overall growth and development in the realm of <\/span>digital marketing<\/span><\/a>. It’s not just about getting the job done; it’s about investing in your team’s knowledge and expertise for long-term success. Even if you already have skills in link building, you\u2019ll still benefit from seeing other strategies and following other tried and tested processes.<\/span><\/p>\n

You need guidance on your current link building efforts<\/b><\/h3>\n

If you find you need guidance on your current link building efforts, outsourcing to a <\/span>link building agency<\/span> is a smart move. You\u2019ll benefit from their knowledge and expertise and they can help you in your efforts to create high-quality backlinks. You may already have a link building strategy and you\u2019re not confident in implementing it yourself. An agency can implement your strategy for you and provide you with additional guidance to ensure you\u2019re getting the most out of your efforts.<\/span><\/p>\n

When you should not <\/b>outsource link building<\/b><\/h2>\n

You should not outsource link building if\u2026<\/span><\/p>\n

You\u2019re looking for digital PR<\/b><\/h3>\n

If you\u2019re looking to enhance your <\/span>digital PR<\/span><\/a> efforts, or you\u2019re looking to share an article about your business on an industry leading website, then this is a task for your PR team and not link building. Digital PR focuses on creating compelling stories and content that attract natural backlinks, which can be more effective in improving your site’s authority and visibility in search engines.<\/span><\/p>\n

From an SEO standpoint, the links acquired from such sources are usually quite weak. Successful link building is all about quality over quantity, so <\/span>outsourcing link building<\/span> in this case wouldn\u2019t be the right approach.<\/span><\/p>\n

You don\u2019t have a solid SEO strategy<\/b><\/h3>\n

If your SEO strategy is not well-defined or lacking in key elements, outsourcing linking building isn\u2019t a wise move. SEO and linking building are interconnected, meaning you can\u2019t have link building without a strong SEO strategy. You have to ensure your website is optimised for search engines and has valuable content to attract organic backlinks.<\/span><\/p>\n

Therefore, before diving into outsourcing, take the time to strengthen your SEO strategy to maximise the benefits of any link building efforts. To successfully link build, you need to understand how many links you need to close the link gap with your competitors in Search Engine Result Pages (SERPs), which will result in a higher ranking.<\/span><\/p>\n

You have very strict requirements<\/b><\/h3>\n

When it comes to link building, it\u2019s important to be realistic with your expectations and clearly understand the capabilities of the <\/span>link building agency<\/span> you work with. When your standards are exceptionally high and specific, it can be challenging to find an agency that can meet all your criteria. Some strict requirements agencies have encountered in the past with some businesses include:<\/span><\/p>\n