{"id":21913,"date":"2026-01-15T14:30:00","date_gmt":"2026-01-15T14:30:00","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/advertising-opportunities-on-tiktok\/"},"modified":"2026-01-16T10:27:00","modified_gmt":"2026-01-16T10:27:00","slug":"tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/","title":{"rendered":"TikTok advertising: What is it, why it works, and how to succeed at it."},"content":{"rendered":"<div class=\"entry-content\"><p><span style=\"font-weight: 400;\">Once known mainly for viral dances and trending audio, TikTok has rapidly evolved into one of the most powerful platforms for <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/paid-social\/\"><span style=\"font-weight: 400;\">paid social advertising<\/span><\/a><span style=\"font-weight: 400;\">. With highly engaged users, creative-first formats and an algorithm that rewards relevance over budget size, TikTok has become a serious channel for brands looking to increase awareness, engagement, and conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For businesses willing to embrace a more authentic, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/content-creation\/\"><span style=\"font-weight: 400;\">content-led<\/span><\/a><span style=\"font-weight: 400;\"> approach, <\/span><span style=\"font-weight: 400;\">advertising on TikTok<\/span><span style=\"font-weight: 400;\"> offers a unique opportunity to reach audiences in a way that feels natural rather than disruptive. In this blog, we\u2019ll explore what <\/span><span style=\"font-weight: 400;\">TikTok advertising<\/span><span style=\"font-weight: 400;\"> is for business, the benefits it offers, and the most effective ways to <\/span><span style=\"font-weight: 400;\">advertise on TikTok<\/span><span style=\"font-weight: 400;\"> successfully.<\/span><\/p>\n<h2><b>What is <\/b><b>TikTok business advertising<\/b><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok business advertising<\/span><span style=\"font-weight: 400;\"> essentially refers to paid <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/creative\/photography-and-videography\/\"><span style=\"font-weight: 400;\">video<\/span><\/a><span style=\"font-weight: 400;\"> placements that allow brands to promote products, services, or brand messages directly within the TikTok app. These ads are designed to blend seamlessly into users\u2019 \u2018For You\u2019 feeds, appearing alongside organic content rather than standing apart from it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike traditional paid <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/\"><span style=\"font-weight: 400;\">social<\/span><\/a><span style=\"font-weight: 400;\"> formats, <\/span><span style=\"font-weight: 400;\">TikTok advertising<\/span><span style=\"font-weight: 400;\"> prioritises creativity and relevance over polished production or overt sales messaging. The platform\u2019s algorithm is designed to surface content that resonates with users, regardless of whether it comes from an individual creator or a brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through TikTok\u2019s ad platform, businesses can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target users based on demographics, interests, and behaviour<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver short-form video ads optimised for mobile viewing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap into trending sounds, formats, and cultural moments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive users to websites, landing pages, or in-app destinations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re an <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/website-development\/ecommerce-websites\/\"><span style=\"font-weight: 400;\">ecommerce<\/span><\/a><span style=\"font-weight: 400;\"> brand driving sales, a service provider building awareness, or a business launching something new, TikTok offers a flexible and scalable advertising solution.<\/span><\/p>\n<h2><b>What are the benefits of <\/b><b>advertising on TikTok<\/b><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are several reasons why TikTok has become such a compelling platform for brands investing in paid media, including:<\/span><\/p>\n<h3><b>A highly engaged audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok users spend a significant amount of time on the platform, often engaging with it multiple times per day. This level of attention creates a strong opportunity for brands to capture interest, particularly when content feels entertaining, useful, or culturally relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike platforms where users may scroll passively, TikTok encourages interaction through likes, comments, shares, and recreations, helping ads gain momentum beyond their initial placement.<\/span><\/p>\n<h3><b>Creative freedom that drives recall<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok\u2019s creative-first environment gives brands room to experiment. Ads don\u2019t need to look like traditional adverts to perform well &#8211; in fact, content that feels authentic, lo-fi, and creator-led often resonates more strongly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This freedom allows brands to test ideas quickly, adapt to trends, and build campaigns that feel part of the platform rather than imposed on it.<\/span><\/p>\n<h3><b>Cost-effective reach and awareness<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In many markets, TikTok still offers relatively competitive Cost-per-Milles (CPM) compared to more saturated platforms. Combined with strong organic-style distribution, this makes <\/span><span style=\"font-weight: 400;\">TikTok business advertising<\/span><span style=\"font-weight: 400;\"> particularly effective for awareness and upper-funnel campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands that understand how to work with the algorithm &#8211; rather than against it &#8211; can often achieve impressive reach without excessive spend.<\/span><\/p>\n<h3><b>Cultural relevance and trend amplification<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok isn\u2019t just a social platform &#8211; it\u2019s a cultural engine. Trends, sounds, and challenges shape what people watch and share, and brands that tap into these moments can benefit from organic amplification.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes TikTok especially valuable for brands looking to stay relevant, modern, and visible to younger or trend-aware audiences.<\/span><\/p>\n<h2><b>6 ways to <\/b><b>advertise on TikTok<\/b><b> successfully<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Success on TikTok doesn\u2019t come from repurposing ads from other platforms. It comes from understanding how users behave and designing campaigns that feel native, engaging, and timely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are six of the most effective ways to approach <\/span><span style=\"font-weight: 400;\">TikTok advertising<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>1. In-feed ads that feel native<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In-feed ads appear directly in users\u2019 \u2018For You\u2019 feeds and are one of the most flexible formats available. They autoplay with sound and allow users to like, comment, and share, just like organic content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For your in-feed ads to perform well, ensure you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capture your users attention in the first 1-2 seconds<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your videos short, punchy, and visually engaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use on-screen text to reinforce the message<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid overly corporate or scripted delivery<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember, the goal here is to blend in, not stand out as an ad.<\/span><\/p>\n<h3><b>2. TopView and Brand Takeover campaigns<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For brands looking for maximum visibility, premium placements such as TopView and Brand Takeovers offer immediate, full-screen exposure when users open the app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These formats are great for product launches, major announcements, seasonal campaigns, and high-impact awareness pushes. While they require larger budgets, they deliver instant scale and visibility.<\/span><\/p>\n<h3><b>3. Branded hashtags challenges<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hashtag challenges are one of TikTok\u2019s most recognisable advertising formats. They invite users to create content around a branded theme, encouraging participation rather than passive viewing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When executed well, these challenges can help generate large volumes of user-generated content, drive awareness, and create strong emotional connections with a brand. But remember, success relies on a clear concept, simple instructions, and alignment with existing platform behaviour.<\/span><\/p>\n<h3><b>4. Branded effects and AR experiences<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Custom filters, stickers, and augmented reality (AR) effects allow brands to become part of the content creation process. These tools give users a reason to interact with your brand visually and often leads to repeated exposure as content is shared. Branded effects work best when they\u2019re fun, intuitive, and tied to a broader campaign or message.<\/span><\/p>\n<h3><b>5. Creator partnerships and influencer-led ads<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Collaborating with TikTok creators allows brands to leverage established trust and platform expertise. Creators understand what works, how to hook attention, and how to communicate in a way that feels natural.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than heavily scripting these partnerships, the most successful campaigns give creators <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/creative\/\"><span style=\"font-weight: 400;\">creative<\/span><\/a><span style=\"font-weight: 400;\"> freedom with clear brand guidelines. This approach helps maintain authenticity, which is a key driver of performance on TikTok.<\/span><\/p>\n<h3><b>6. Retargeting and funnel-based campaigns<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok supports advanced audience strategies, which allows brands to retarget users who have viewed videos, engaged with ads, visited websites, and taken specific actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By layering retargeting with prospecting and awareness campaigns, you can build full-funnel strategies that nurture users over time rather than relying on single-touch conversions.<\/span><\/p>\n<h2><b>Creative best practices for <\/b><b>TikTok advertising<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To get the most from advertising on TikTok, creative execution is just as important as your strategy. Here are some best practices to keep in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start strong<\/b><span style=\"font-weight: 400;\"> &#8211; the opening seconds are critical, so use movement, intrigue, or bold visuals immediately.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lean into authenticity<\/b><span style=\"font-weight: 400;\"> &#8211; TikTok users value real, human content over perfection.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use sound intentionally<\/b><span style=\"font-weight: 400;\"> &#8211; music and audio play a huge role in engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design for mobile<\/b><span style=\"font-weight: 400;\"> &#8211; vertical video, large text, and clear visuals are essential for success.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test and iterate<\/b><span style=\"font-weight: 400;\"> &#8211; TikTok rewards experimentation and frequent testing helps you uncover what resonates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brands that treat TikTok as a creative playground rather than a traditional ad channel tend to see the strongest results.<\/span><\/p>\n<h2><b>Ready to make <\/b><b>TikTok advertising<\/b><b> work for your business?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok has huge potential, but getting real results takes more than just <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/paid-social\/\"><span style=\"font-weight: 400;\">launching ads<\/span><\/a><span style=\"font-weight: 400;\">. It requires a strong understanding of the platform, audience behaviour, and creative best practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Fifteen, we help brands plan and deliver <\/span><span style=\"font-weight: 400;\">TikTok advertising<\/span><span style=\"font-weight: 400;\"> that feels native, engages the right people, and supports clear business objectives &#8211; from awareness through to conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to <\/span><span style=\"font-weight: 400;\">advertise on TikTok<\/span><span style=\"font-weight: 400;\"> with confidence and want expert support from a team that understands both creativity and performance, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/contact\/\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><span style=\"font-weight: 400;\"> with us today. We\u2019ll help you build a <\/span><span style=\"font-weight: 400;\">TikTok advertising<\/span><span style=\"font-weight: 400;\"> strategy that cuts through the noise and delivers meaningful results.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Once known mainly for viral dances and trending audio, TikTok has rapidly evolved into one of the most powerful platforms for paid social advertising. With highly engaged users, creative-first formats and an algorithm that rewards relevance over budget size, TikTok has become a serious channel for brands looking to increase awareness, engagement, and conversions. For [&hellip;]","protected":false},"author":84,"featured_media":30440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1686,953,1679],"tags":[],"class_list":["post-21913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TikTok advertising: What is it, why it works, and how to succeed | Fifteen<\/title>\n<meta name=\"description\" content=\"We explore what TikTok advertising is for business, the benefits it offers, and the most effective ways to advertise on TikTok successfully.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok advertising: What is it, why it works, and how to succeed at it.\" \/>\n<meta property=\"og:description\" content=\"We explore what TikTok advertising is for business, the benefits it offers, and the most effective ways to advertise on TikTok successfully.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/\" \/>\n<meta property=\"og:site_name\" content=\"Fifteen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FifteenDesign\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T14:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T10:27:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2021\/04\/TikTok-Advertising-for-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kyle Lindsay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Lindsay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"TikTok advertising: What is it, why it works, and how to succeed | Fifteen","description":"We explore what TikTok advertising is for business, the benefits it offers, and the most effective ways to advertise on TikTok successfully.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/","og_locale":"en_GB","og_type":"article","og_title":"TikTok advertising: What is it, why it works, and how to succeed at it.","og_description":"We explore what TikTok advertising is for business, the benefits it offers, and the most effective ways to advertise on TikTok successfully.","og_url":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/","og_site_name":"Fifteen","article_publisher":"https:\/\/www.facebook.com\/FifteenDesign","article_published_time":"2026-01-15T14:30:00+00:00","article_modified_time":"2026-01-16T10:27:00+00:00","og_image":[{"width":2000,"height":1050,"url":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2021\/04\/TikTok-Advertising-for-Business.jpg","type":"image\/jpeg"}],"author":"Kyle Lindsay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kyle Lindsay","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/#article","isPartOf":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/"},"author":{"name":"Kyle Lindsay","@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/7ed95bc67f5f57b732bf2a5870cb4714"},"headline":"TikTok advertising: What is it, why it works, and how to succeed at it.","datePublished":"2026-01-15T14:30:00+00:00","dateModified":"2026-01-16T10:27:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/"},"wordCount":1241,"image":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2021\/04\/TikTok-Advertising-for-Business.jpg","articleSection":["Content Marketing","Digital Marketing","Social Media"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/","url":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/","name":"TikTok advertising: What is it, why it works, and how to succeed | Fifteen","isPartOf":{"@id":"https:\/\/www.fifteendesign.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/#primaryimage"},"image":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2021\/04\/TikTok-Advertising-for-Business.jpg","datePublished":"2026-01-15T14:30:00+00:00","dateModified":"2026-01-16T10:27:00+00:00","author":{"@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/7ed95bc67f5f57b732bf2a5870cb4714"},"description":"We explore what TikTok advertising is for business, the benefits it offers, and the most effective ways to advertise on TikTok successfully.","breadcrumb":{"@id":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/#primaryimage","url":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2021\/04\/TikTok-Advertising-for-Business.jpg","contentUrl":"https:\/\/www.fifteendesign.co.uk\/wp-content\/uploads\/2021\/04\/TikTok-Advertising-for-Business.jpg","width":2000,"height":1050,"caption":"tiktok-advertising-for-business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.fifteendesign.co.uk\/blog\/tiktok-advertising-what-is-it-why-it-works-and-how-to-succeed\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fifteendesign.co.uk\/"},{"@type":"ListItem","position":2,"name":"TikTok advertising: What is it, why it works, and how to succeed at it."}]},{"@type":"WebSite","@id":"https:\/\/www.fifteendesign.co.uk\/#website","url":"https:\/\/www.fifteendesign.co.uk\/","name":"Fifteen","description":"Creative. Digital. Marketing.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fifteendesign.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.fifteendesign.co.uk\/#\/schema\/person\/7ed95bc67f5f57b732bf2a5870cb4714","name":"Kyle Lindsay","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/5ff545c843da22e360dda49e4548bb9eed66d8b0c5f8b1a89afb5ee6ba4d44f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5ff545c843da22e360dda49e4548bb9eed66d8b0c5f8b1a89afb5ee6ba4d44f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5ff545c843da22e360dda49e4548bb9eed66d8b0c5f8b1a89afb5ee6ba4d44f3?s=96&d=mm&r=g","caption":"Kyle Lindsay"},"url":"https:\/\/www.fifteendesign.co.uk\/blog\/author\/kyle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts\/21913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/comments?post=21913"}],"version-history":[{"count":0,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/posts\/21913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/media\/30440"}],"wp:attachment":[{"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/media?parent=21913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/categories?post=21913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fifteendesign.co.uk\/wp-json\/wp\/v2\/tags?post=21913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}