{"id":21997,"date":"2023-09-26T13:00:00","date_gmt":"2023-09-26T12:00:00","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/why-short-forms-on-websites-get-more-conversions-than-long-ones\/"},"modified":"2024-09-24T13:22:32","modified_gmt":"2024-09-24T12:22:32","slug":"why-short-form-content-gets-a-better-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/why-short-form-content-gets-a-better-conversion-rate\/","title":{"rendered":"Why short form content gets a better conversion rate"},"content":{"rendered":"<div class=\"entry-content\"><p><span style=\"font-weight: 400;\">Content is a critical component of <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> as it satisfies your customers&#8217; needs for vital information. While the concept of creating content appears straightforward, it becomes more challenging when determining the type of content to include in your digital marketing campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no universal formula for determining the optimal length of your content, as it\u2019s all dependent on factors such as your audience, product, and business goals. This brings us to a common problem faced by content creators: should you create <\/span><span style=\"font-weight: 400;\">short form content<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">long form content<\/span><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While <\/span><span style=\"font-weight: 400;\">long form content<\/span><span style=\"font-weight: 400;\"> is ideal for improving search engine rankings, <\/span><span style=\"font-weight: 400;\">short form content<\/span><span style=\"font-weight: 400;\"> is the bread winner when it comes to conversions and we look into the reasons why it\u2019s the go-to choice if you\u2019re looking to improve your conversion rate.<\/span><\/p>\n<h2><b>What is short form content<\/b><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Short form content<\/span><span style=\"font-weight: 400;\"> contains no more than 1,200 words and this can consist of digital marketing content including <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/email-marketing\/\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\">, brief blog entries, and <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> for example. It\u2019s an ideal content format for presenting critical information quickly and concisely, and this can result in better conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sharing this type of<\/span><span style=\"font-weight: 400;\">\u00a0content<\/span><span style=\"font-weight: 400;\"> is often beneficial in the following situations:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Your target audience is already aware of your brand and products or services &#8211;<\/b><span style=\"font-weight: 400;\"> these individuals are usually seeking specific information that can assist them in making a purchase, so you don\u2019t want to squander their time with irrelevant content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>You\u2019re selling often utilised products or services &#8211;<\/b><span style=\"font-weight: 400;\"> these items or services benefit from a brief explanation rather than a lengthy one.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>You\u2019re communicating with current customers or qualified leads &#8211;<\/b><span style=\"font-weight: 400;\"> if they are prepared to purchase from you, they already understand what differentiates you from the competition and are almost certainly seeking specific information about a product or service.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>You\u2019re creating copy for a variety of different marketing channels<\/b><span style=\"font-weight: 400;\"> &#8211; this could be copy for <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/ppc\/\"><span style=\"font-weight: 400;\">PPC<\/span><\/a><span style=\"font-weight: 400;\"> ads, Facebook ads, and email subject lines for example.<\/span><\/li>\n<\/ul>\n<h2><b>Why does <\/b><b>short form content<\/b><b> result in more conversions?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For many businesses and marketers, <\/span><span style=\"font-weight: 400;\">short form content<\/span><span style=\"font-weight: 400;\"> is the preferred format because the golden rule of web form optimisation is that shorter content forms often result in more conversions because it\u2019s less effort on users. But there are other reasons why it<\/span><span style=\"font-weight: 400;\">\u00a0results in higher conversions including:<\/span><\/p>\n<h3><b>It increases readership<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are a lot of people who have a limited attention span, and that makes it tough for them to read through <\/span><span style=\"font-weight: 400;\">long form content<\/span><span style=\"font-weight: 400;\">. These individuals will instead browse a webpage for critical information. Therefore, the primary advantage of <\/span><span style=\"font-weight: 400;\">short form content<\/span><span style=\"font-weight: 400;\"> is that it increases the likelihood that your readers will read your entire content.\u00a0<\/span><\/p>\n<h3><b>It\u2019s time-saving<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Short form content<\/span><span style=\"font-weight: 400;\"> takes less time to generate and read, which is a big advantage for both businesses and readers alike. The time it would take to produce a 3,000 word blog post can be used to write six 600 word blog posts. Not only is this type of content<\/span><span style=\"font-weight: 400;\">\u00a0much more digestible for your audience, but you also save time on creating the content while increasing engagement on your website or social media page.\u00a0<\/span><\/p>\n<h3><b>It shows you\u2019re consistent<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Because <\/span><span style=\"font-weight: 400;\">shorter content<\/span><span style=\"font-weight: 400;\"> takes less time to create, it makes it easier for you to engage with your audience on a more frequent basis. As a result, you may be quicker at producing more blog posts or social media posts to maintain an active online presence. However, this would depend on the themes you want to concentrate your efforts on.\u00a0<\/span><\/p>\n<h3><b>It\u2019s mobile-friendly<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret people prefer to access content via their mobile devices and by keeping your content brief, it enables your target audience to read it on their phones or tablets, which can result in an enormous amount of people viewing it. In addition, your readers would be able to read your posts immediately rather than saving them for later.<\/span><\/p>\n<h3><b>It increases engagement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Short form content<\/span><span style=\"font-weight: 400;\"> increases engagement levels by using direct and straight-to-the-point messages. This instantly captures your audience\u2019s attention and because it\u2019s short, it\u2019s more likely it will be read there and then and possibly shared with other users.\u00a0<\/span><\/p>\n<h3><b>It\u2019s ideal for encouraging a decision<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This content length is ideal for straightforward decision-making tasks, such as subscribing to a newsletter. When attempting to persuade consumers to sign up, you should avoid waxing lyrical about the numerous perks and features of newsletter subscriptions. Instead, you should inform them what they can expect in the fewest possible words.<\/span><\/p>\n<h2><b>Need help creating <\/b><b>short form content<\/b><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s clear to see why <\/span><span style=\"font-weight: 400;\">short form content<\/span><span style=\"font-weight: 400;\"> results in more conversions, but it\u2019s also important to take into account the length of your content will depend on various factors. While <\/span><span style=\"font-weight: 400;\">long form content<\/span><span style=\"font-weight: 400;\"> is valuable when specific information is necessary, <\/span><span style=\"font-weight: 400;\">short form content<\/span><span style=\"font-weight: 400;\"> is ideal for rapidly engaging your audience\u2019s attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whichever format you choose, keep in mind that the key to great content is quality regardless of its length. And of course, you can always conduct a <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/blog\/split-testing-what-is-it-and-how-can-it-benefit-me\/\"><span style=\"font-weight: 400;\">split test<\/span><\/a><span style=\"font-weight: 400;\"> to determine which style performs best.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help creating <\/span><span style=\"font-weight: 400;\">short form content<\/span><span style=\"font-weight: 400;\"> &#8211; or any type of content for that matter &#8211; don\u2019t hesitate to <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/contact\/\"><span style=\"font-weight: 400;\">contact us today<\/span><\/a><span style=\"font-weight: 400;\">. Our specialist team of <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/solutions\/content-creation-copywriting\/\"><span style=\"font-weight: 400;\">copywriters<\/span><\/a><span style=\"font-weight: 400;\"> can create short or <\/span><span style=\"font-weight: 400;\">long form content<\/span><span style=\"font-weight: 400;\"> that is aligned with your brand and your <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/brand\/tone-of-voice\/\"><span style=\"font-weight: 400;\">tone of voice<\/span><\/a><span style=\"font-weight: 400;\">, and executes your intended message perfectly.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Content is a critical component of digital marketing as it satisfies your customers&#8217; needs for vital information. While the concept of creating content appears straightforward, it becomes more challenging when determining the type of content to include in your digital marketing campaign.\u00a0 There is no universal formula for determining the optimal length of your content, [&hellip;]","protected":false},"author":84,"featured_media":21998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1686,953],"tags":[],"class_list":["post-21997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Short Form Content Gets A Better Conversion Rate | Fifteen<\/title>\n<meta name=\"description\" content=\"We look into the reasons why short 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