{"id":22026,"date":"2024-04-11T12:00:00","date_gmt":"2024-04-11T11:00:00","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/why-can-images-double-views-on-your-website-imagery-seo\/"},"modified":"2024-04-09T17:07:29","modified_gmt":"2024-04-09T16:07:29","slug":"why-image-seo-is-beneficial-for-your-website","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/why-image-seo-is-beneficial-for-your-website\/","title":{"rendered":"Why image SEO is beneficial for your website"},"content":{"rendered":"

Quality content coupled with effective <\/span>image <\/span>SEO<\/span><\/a> is crucial for website success for any business. Of course you\u2019ll need to regularly post articles and blogs, as well as regularly refresh your general website content, but it\u2019s important your website doesn\u2019t look boring in comparison to your competitors.<\/span><\/p>\n

Imagery will make your website more visibly appealing to your user base, but it\u2019s the <\/span>image SEO<\/span> that will help thrust your website to the top of organic search engine results. Keep reading to learn more about why <\/span>image SEO<\/span> is beneficial for your website along with our checklist for successfully uploading images to your site.<\/span><\/p>\n

Why are images important on a website<\/b>?<\/b><\/h2>\n

Images on a website are important for so many reasons other than visual appeal. To build brand character, you need imagery with consistency. For a more memorable experience, images can help visualise that, making it an easier and naturally flowing website. Images play a huge role in <\/span>social media marketing<\/span><\/a> too with Instagram being a great example of fine image marketing.<\/span><\/p>\n

The rise of visual search has also highlighted the importance of adding images (and videos too) to your website content. Platforms like <\/span>Google Lens<\/span><\/a> are enabling users to search for content using images, meaning the need for adding multimedia to your website and optimising it is crucial for search engines and people to find you online.<\/span><\/p>\n

Not only is <\/span>optimising your images<\/span><\/a> crucial, but adding embedded information to them (also known as alt-tag or alt-text) is also key as this is a vital form of metadata. Imagery metadata is a common SEO tactic and is displayed when a user hovers their cursor over an image. This is where users are shown more information on the image and it\u2019s also where you\u2019ll want to include your target keywords where possible as this will most certainly help to boost your organic rankings.<\/span><\/p>\n

What are the benefits of <\/b>image SEO<\/b>?<\/b><\/h2>\n

As we\u2019ve already mentioned, imagery can be used as a better way to tell a story quickly and is far more visually appealing and engaging than words. Here are some of the other benefits of conducting <\/span>SEO for images<\/span>.<\/span><\/p>\n

Higher search engine rankings<\/b><\/h3>\n

Search engines like Google crawl and index your website to determine your ranking based on how relevant your content is for users. By adding relevant images to your web pages and optimising them for SEO, it adds more contextual information to your content, meaning you\u2019re more likely to be shown in search engine result pages (SERPs).<\/span><\/p>\n

Increased website traffic<\/b><\/h3>\n

When you improve the relevance of your content via <\/span>image SEO<\/span>, it will affect the success of your images being discovered, crawled and indexed by search engines. This will ultimately mean you\u2019ll rank higher in SERPs, meaning more people will visit your site.<\/span><\/p>\n

Improved user experience<\/b><\/h3>\n

User friendly SEO images attract more visitors even more than text does, and when they\u2019re optimised correctly – this includes file type, size and resolution – it provides a better user experience for your customers. This is because it helps towards the load speed of your web page which attracts and engages your audience.<\/span><\/p>\n

Our checklist for successfully uploading images<\/b><\/h2>\n

When it comes to optimising your images for SEO, there are plenty of factors to consider. It might seem as simple as just uploading a few images onto your website, but there\u2019s more to it. It\u2019s about using the right image formats, ensuring the correct resolution, and resizing the image appropriately that are vital factors.<\/span><\/p>\n

Images can significantly impact load speed times and by resizing in the right resolution, using a supported image format can make all the difference to that along with user experience and SEO overall. This in turn will help boost consumer confidence and help to increase your conversion rate on your site.<\/span><\/p>\n

Here\u2019s our checklist for you to keep in mind when your uploading your images and conducting <\/span>image SEO<\/span>:<\/span><\/p>\n