{"id":22053,"date":"2024-01-11T13:00:00","date_gmt":"2024-01-11T13:00:00","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/2022-video-marketing-how-why-to-utilise-its-full-potential\/"},"modified":"2024-10-08T14:55:08","modified_gmt":"2024-10-08T13:55:08","slug":"why-you-should-be-using-seo-video-marketing-in-your-digital-strategy","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/why-you-should-be-using-seo-video-marketing-in-your-digital-strategy\/","title":{"rendered":"Why you should be using SEO video marketing in your digital strategy"},"content":{"rendered":"<div class=\"entry-content\"><p><span style=\"font-weight: 400;\">We\u2019ve previously highlighted <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/blog\/6-digital-marketing-trends-in-2024-to-be-aware-of\/\"><span style=\"font-weight: 400;\">how the world of digital marketing is changing<\/span><\/a><span style=\"font-weight: 400;\"> and evolving all the time, and one tactic many digital marketers are realising is the way forward for 2024 is <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/seo\/\"><span style=\"font-weight: 400;\">SEO video marketing<\/span><\/a><span style=\"font-weight: 400;\">. This is largely down to the fact that there are so many popular platforms such as YouTube, TikTok and Instagram, where you can conduct effective <\/span><span style=\"font-weight: 400;\">SEO video marketing<\/span><span style=\"font-weight: 400;\"> to get the maximum reach for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we delve into the reasoning why you should be using <\/span><span style=\"font-weight: 400;\">SEO video marketing<\/span><span style=\"font-weight: 400;\"> in your <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> strategy and include some top tips on how you can utilise this tactic to its full potential.\u00a0<\/span><\/p>\n<h2><b>Why is <\/b><b>video content marketing<\/b><b> so important?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The demand for visual content is on the increase all the time and should therefore be classed as one of the most important elements in a digital toolkit. In the age of <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> and online content sharing, digital marketers understand the importance of creating quick, catchy videos that are informative and eye-catching.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Producing engaging <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/creative\/photography-and-videography\/\"><span style=\"font-weight: 400;\">video content<\/span><\/a><span style=\"font-weight: 400;\"> can not only help a business sell their products or services, but it can also help build brand awareness and help them connect with their audience on a whole different level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the key to reaching your audience is by implementing effective <\/span><span style=\"font-weight: 400;\">SEO video marketing<\/span><span style=\"font-weight: 400;\"> to your content to boost your discoverability. You can apply most SEO tactics to your videos, but there are some extra things you can do to further enhance your reach, for example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Producing high quality video opposed to filming on a mobile phone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct research into what your audience are actually watching so you can target specific keywords that are relevant to your business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use good quality imagery and thumbnails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Never underestimate the power of sound<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider applying transcripts to help you rank for your keywords<\/span><\/li>\n<\/ul>\n<h2><b>How can you use <\/b><b>video content marketing<\/b><b> to its full potential?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering where to start when it comes to <\/span><span style=\"font-weight: 400;\">video content marketing<\/span><span style=\"font-weight: 400;\">, or you already have a bunch of video ideas in the mix, here are some top tips on how you can use it to its full potential.<\/span><\/p>\n<h3><b>Keep the viewer invested throughout your video<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The attention span of a viewer can feel like it is in decline, and you may notice people are not watching your video for as long, or they simply don\u2019t want to be getting involved. That\u2019s why it\u2019s important to make sure you keep viewer retention engaged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos are naturally more reliable in keeping your viewers engaged rather than static images, but it only takes a few seconds for the customer to view your content and decide if they\u2019re going to continue to watch or scroll on along.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you create your video, ensure it\u2019s involving a topic that your audience is actually interested in &#8211; this is where your research will come into play. Once you know your video topic, you\u2019ll have a better sense in the video style you\u2019ll present. Don\u2019t be afraid to mix it up with your video style too, this will give you a better insight into what your audience likes.<\/span><\/p>\n<h3><b>Create videos around your business<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you sell tangible products, producing videos that visually show your products in use in day-to-day scenarios, will help encourage your customers to make a purchase, because it shows what they\u2019ll get for their money. These particular videos can be easy to implement on your website and can be a great way to capture new business with customers who prefer watching video content over reading long product descriptions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could also create videos showing the behind-the-scenes of your business, whether that\u2019s showing how your product is made, or involving your team in videos. This shows a different side to your organisation and your audience are more likely to relate to these types of videos.<\/span><\/p>\n<h3><b>Draw people in on a multitude of platforms<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Videos, more than other marketing methods, have a higher probability of attracting new additions to your customer base. Using video as a tactic not only keeps your content fresh, but also consistent because you can share your videos across a multitude of platforms such as YouTube, Facebook, TikTok and Instagram to name a few.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using these platforms, you\u2019re able to target an audience you are looking for and who are interested in your content. So if you have a specific audience to reach, it\u2019s worth considering expanding your <\/span><span style=\"font-weight: 400;\">video content marketing<\/span><span style=\"font-weight: 400;\"> across all available platforms if they\u2019re relevant to your business.<\/span><\/p>\n<h3><b>The longer your video, the better<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The longer your video is, the longer people will spend on your site &#8211; but it\u2019s important to make sure you hit the sweet spot and don\u2019t create a video that\u2019s too long. Creating lengthy video content is a great way to help your site rank higher in Google because visitors will be spending more time on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And to further increase your chances of ranking, you\u2019ll also want to implement <\/span><span style=\"font-weight: 400;\">SEO video marketing<\/span><span style=\"font-weight: 400;\"> just like you would optimise your images, headings and your website copy. Be sure to include your target keywords and make sure they flow naturally to avoid keyword stuffing.<\/span><\/p>\n<h2><b>Need help with your <\/b><b>SEO video marketing<\/b><b>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Creating engaging and consistent video content is something all marketers and businesses need to be considering as part of their digital toolkit, and when you implement <\/span><span style=\"font-weight: 400;\">SEO video marketing<\/span><span style=\"font-weight: 400;\"> alongside that, it can take your digital marketing strategy to a whole new level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you like to learn more about <\/span><span style=\"font-weight: 400;\">SEO video marketing<\/span><span style=\"font-weight: 400;\">, or you\u2019d like help creating a <\/span><span style=\"font-weight: 400;\">video content marketing<\/span><span style=\"font-weight: 400;\"> strategy and you want an agency to execute that strategy on your behalf, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/contact\/\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><span style=\"font-weight: 400;\"> with us today. Our digital marketing experts can work with you to create a content strategy and our talented <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/creative\/\"><span style=\"font-weight: 400;\">creative<\/span><\/a><span style=\"font-weight: 400;\"> team can create professional and flawless videos for your business that will captivate your audience.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"We\u2019ve previously highlighted how the world of digital marketing is changing and evolving all the time, and one tactic many digital marketers are realising is the way forward for 2024 is SEO video marketing. This is largely down to the fact that there are so many popular platforms such as YouTube, TikTok and Instagram, where [&hellip;]","protected":false},"author":84,"featured_media":28637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1686,951,953,1687],"tags":[],"class_list":["post-22053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-creative","category-digital-marketing","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Use SEO Video Marketing In Your Digital Strategy<\/title>\n<meta name=\"description\" content=\"We delve into why you should be using SEO video marketing in your digital strategy and how you can utilise it to its full potential.\" \/>\n<meta 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