{"id":22104,"date":"2025-09-04T10:00:00","date_gmt":"2025-09-04T09:00:00","guid":{"rendered":"https:\/\/fifteen-staging.fifteen.dev\/blog\/what-are-the-best-marketing-reporting-tools\/"},"modified":"2025-09-04T13:01:13","modified_gmt":"2025-09-04T12:01:13","slug":"6-of-the-best-digital-marketing-reporting-tools","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/6-of-the-best-digital-marketing-reporting-tools\/","title":{"rendered":"6 of the best digital marketing reporting tools."},"content":{"rendered":"<div class=\"entry-content\"><p><span style=\"font-weight: 400;\">Keeping track of performance is essential in any <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/digital-marketing-strategy\/\"><span style=\"font-weight: 400;\">digital marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">. But with so many platforms, channels, and metrics to manage, finding the right <\/span><span style=\"font-weight: 400;\">marketing reporting tool<\/span><span style=\"font-weight: 400;\"> can feel overwhelming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re monitoring <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/ppc\/\"><span style=\"font-weight: 400;\">PPC<\/span><\/a><span style=\"font-weight: 400;\"> campaigns, analysing <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> performance, or tracking ROI across multiple channels, the right <\/span><span style=\"font-weight: 400;\">digital marketing reporting tool<\/span><span style=\"font-weight: 400;\"> helps you consolidate insights, save time, and make smarter decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we share six of the best <\/span><span style=\"font-weight: 400;\">marketing reporting tools<\/span><span style=\"font-weight: 400;\"> that are well-suited to UK businesses looking to improve efficiency, visibility, and ROI.<\/span><\/p>\n<h2><b>1. Whatagraph<\/b><\/h2>\n<p><b>Best for: <\/b><span style=\"font-weight: 400;\">agencies and in-house teams who want visual, automated reports.<\/span><\/p>\n<p><a href=\"https:\/\/whatagraph.com\/\"><span style=\"font-weight: 400;\">Whatagraph<\/span><\/a><span style=\"font-weight: 400;\"> makes it easy to create visually impressive, automated reports by pulling data from over 50 marketing channels, including Google Ads, Meta, HubSpot, and LinkedIn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s ideal for teams that want to impress stakeholders without spending hours building slides or spreadsheets. You can fully customise reports, apply your branding, and schedule them to go out automatically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key features include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drag-and-drop editor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pre-built templates for SEO, PPC, and social<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-channel performance views<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI-generated insights (beta)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re reporting to clients or senior leadership, Whatagraph takes the heavy lifting out of performance.<\/span><\/p>\n<h2><b>2. Google Analytics 4 (GA4)<\/b><\/h2>\n<p><b>Best for: <\/b><span style=\"font-weight: 400;\">businesses of all sizes looking for in-depth insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike Universal Analytics, GA4 focuses on event-based tracking, giving you much more granular insight into how users interact with your website or app &#8211; from page views and clicks to purchases and scroll depth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It integrates seamlessly with other platforms, like Google Ads, making it a powerful central source of truth for your PPC strategies, SEO, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/email-marketing\/\"><span style=\"font-weight: 400;\">email<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">, and beyond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key features that make it essential include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time tracking of cross-device and cross-platform activity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom event tracking for conversions, engagement, and more<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predictive analytics using machine learning<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrates with Google Ads, BigQuery, and third-party tools<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">GA4 is a must-have for any business that is serious about data-driven growth because it provides deeper insights into the full customer journey across channels.<\/span><\/p>\n<h2><b>3. Google Looker Studio<\/b><\/h2>\n<p><b>Best for: <\/b><span style=\"font-weight: 400;\">budget-conscious teams that want full control over how data is presented.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Formerly known as Google Data Studio, <\/span><a href=\"https:\/\/lookerstudio.google.com\/\"><span style=\"font-weight: 400;\">Looker Studio<\/span><\/a><span style=\"font-weight: 400;\"> is a flexible, powerful, and completely free <\/span><span style=\"font-weight: 400;\">marketing reporting tool<\/span><span style=\"font-weight: 400;\">. You can build interactive dashboards from multiple sources, including GA4, Google Ads, Search Console, YouTube, and many third-party platforms via connectors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the interface takes a little time to learn, it gives you complete freedom over what you report on and how you show it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key features and benefits include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s completely free to use<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live dashboards with real-time data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive filters for deeper analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideal for internal and external reporting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For businesses keeping an eye on marketing costs, Looker Studio offers big potential without the price tag.<\/span><\/p>\n<h2><b>4. Supermetrics<\/b><\/h2>\n<p><b>Best for: <\/b><span style=\"font-weight: 400;\">marketing teams that already use Google Sheets, Excel, or Looker Studio.<\/span><\/p>\n<p><a href=\"https:\/\/supermetrics.com\/\"><span style=\"font-weight: 400;\">Supermetrics<\/span><\/a><span style=\"font-weight: 400;\"> is the data bridge between your marketing platforms and your reporting tools. It pulls clean, reliable data from over 100 sources, including Facebook Ads, LinkedIn, Shopify, and TikTok, and imports it directly into Sheets, Excel, BigQuery, or Looker Studio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can build your own dashboards or reports, and let Supermetrics do the data fetching automatically in the background.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some standout features include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supports more connectors than most tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideal for building custom reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saves time on manual data gathering<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scalable for large accounts and multiple users<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your team is juggling multiple data sources, Supermetrics helps you centralise your insights without switching tools.<\/span><\/p>\n<h2><b>5. Funnel<\/b><\/h2>\n<p><b>Best for:<\/b><span style=\"font-weight: 400;\"> medium-to-large businesses looking to unify marketing data.<\/span><\/p>\n<p><a href=\"https:\/\/funnel.io\/\"><span style=\"font-weight: 400;\">Funnel<\/span><\/a><span style=\"font-weight: 400;\"> helps larger marketing teams collect, clean, and organise campaign data before sending it to visualisation tools like Looker Studio, <\/span><a href=\"https:\/\/www.microsoft.com\/en-us\/power-platform\/products\/power-bi\"><span style=\"font-weight: 400;\">Power BI<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/www.tableau.com\/en-gb\"><span style=\"font-weight: 400;\">Tableau<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s ideal for businesses that work across multiple countries, brands, or platforms and need consistency in how they measure success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t build reports in Funnel, you build data foundations that power your reporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key features include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supports over 500 integrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automates data transformation and mapping<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helps unify cross-channel reporting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Works with your preferred BI tools<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019ve outgrown spreadsheets and patchy dashboards, Funnel helps you scale your marketing data operations properly.<\/span><\/p>\n<h2><b>6. DashThis<\/b><\/h2>\n<p><b>Best for: <\/b><span style=\"font-weight: 400;\">SMEs, freelancers, and solo marketers<\/span><\/p>\n<p><a href=\"https:\/\/dashthis.com\/\"><span style=\"font-weight: 400;\">DashThis<\/span><\/a><span style=\"font-weight: 400;\"> is a simple, user-friendly <\/span><span style=\"font-weight: 400;\">digital marketing reporting tool<\/span><span style=\"font-weight: 400;\"> that connects to your favourite platforms and helps you create clear, easy-to-understand reports. It\u2019s great for smaller businesses that want a clean overview of marketing performance, without needing a data analyst.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It includes pre-built templates for SEO, email, PPC, and social, so you can get started in minutes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key features of this tool include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy drag-and-drop builder<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time-saving automation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pre-set templates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideal for non-technical users<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to streamline reporting without the learning curve, DashThis is a great fit for smaller teams and marketing consultants.<\/span><\/p>\n<h2><b>Want someone to manage reporting for you?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a small business just starting out or a large agency managing dozens of clients, having the right <\/span><span style=\"font-weight: 400;\">marketing reporting tools<\/span><span style=\"font-weight: 400;\"> in place will save time, improve accuracy, and lead to better marketing decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These six platforms all offer something different &#8211; from automation and simplicity to scale and customisation. The best <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> reporting tool<\/span><span style=\"font-weight: 400;\"> for your business depends on your setup, reporting needs, and team structure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As your digital marketing partner, we\u2019ll take care of your reporting for you, delivering clear, easy-to-understand performance metrics every month. We don\u2019t just send over dashboards and data; we walk you through the results of your campaigns and strategies, highlight what matters, and explain where your marketing is working hardest &#8211; and where there\u2019s room to improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to take control of your marketing performance, <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/contact\/\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><span style=\"font-weight: 400;\"> with us today and learn how we can help you make data-driven decisions so you can grow your business.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Keeping track of performance is essential in any digital marketing strategy. But with so many platforms, channels, and metrics to manage, finding the right marketing reporting tool can feel overwhelming. Whether you\u2019re monitoring PPC campaigns, analysing SEO performance, or tracking ROI across multiple channels, the right digital marketing reporting tool helps you consolidate insights, save [&hellip;]","protected":false},"author":84,"featured_media":22105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1689,953],"tags":[],"class_list":["post-22104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 of the best digital marketing reporting tools | Fifteen<\/title>\n<meta name=\"description\" content=\"Here are six of the best marketing reporting tools that are suited to UK businesses looking to improve efficiency, 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