{"id":28022,"date":"2023-07-07T16:59:56","date_gmt":"2023-07-07T15:59:56","guid":{"rendered":"https:\/\/www.fifteendesign.co.uk\/?p=28022"},"modified":"2023-07-07T17:07:56","modified_gmt":"2023-07-07T16:07:56","slug":"meta-rivals-twitter-with-new-threads-app","status":"publish","type":"post","link":"https:\/\/www.fifteendesign.co.uk\/blog\/meta-rivals-twitter-with-new-threads-app\/","title":{"rendered":"Meta rivals Twitter with new Threads App"},"content":{"rendered":"<div class=\"entry-content\"><p><span style=\"font-weight: 400;\">You must have heard about the scandal surrounding <\/span><span style=\"font-weight: 400;\">Elon Musk<\/span><span style=\"font-weight: 400;\"> buying <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/twitter-marketing-services\/\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">, causing havoc and mayhem!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you haven\u2019t, here\u2019s what you\u2019ve missed. Elon has recently made it so blue tick verified users can read 6,000 tweets a day, general profiles 600 tweets a day, and new profiles 300 tweets a day &#8211; the reason? Data scraping issues. So of course, <\/span><span style=\"font-weight: 400;\">Mark Zuckerberg<\/span><span style=\"font-weight: 400;\"> \/<\/span> <a href=\"https:\/\/investor.fb.com\/home\/default.aspx\"><span style=\"font-weight: 400;\">Meta<\/span><\/a><span style=\"font-weight: 400;\"> have designed a new app&#8230; <\/span><a href=\"https:\/\/about.fb.com\/news\/2023\/07\/introducing-threads-new-app-text-sharing\/\"><span style=\"font-weight: 400;\">Threads.\u00a0<\/span><\/a><\/p>\n<h2><b>What is the Meta Threads App and how does it work?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mark Zuckerberg has announced the initial version of Threads, an app built by the Instagram team for sharing with text. Whether you\u2019re a creator or a casual poster, Threads offers a new, separate space for real-time updates and public conversations. So, how does it work?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta <\/span><a href=\"https:\/\/about.fb.com\/news\/2023\/07\/introducing-threads-new-app-text-sharing\/\"><span style=\"font-weight: 400;\">Threads<\/span><\/a> <span style=\"font-weight: 400;\">is a new app for sharing text updates and joining public conversations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You log in using your <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/digital-marketing\/social-media-marketing\/instagram-marketing-services\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> account and posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta are still working on making Threads compatible with all social networks and are saying it will &#8216;shape the future of the internet&#8217;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><b>What are the benefits of the Meta Threads App?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The app has only been available for a matter of hours and is already proving to be a huge rival to Twitter. Some benefits of the Threads app include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s a straightforward text based conversation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can compose and share messages in real time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are less limitations compared to Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s within Instagram, so there\u2019s no need to create a whole new profile on a new channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It uses Instagram to immediately build your following and populate your feed<\/span><\/li>\n<\/ul>\n<h2><b>How to get started with the Meta Threads App<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to get started with Threads, and as mentioned, you simply use your Instagram account to log in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your Instagram username and verification will carry over, with the option to customise your profile specifically for Threads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everyone who is under 16 (or under 18 in certain countries) will be defaulted into a private profile when they join Threads. You can choose to follow the same accounts you do on Instagram or find more people. The core accessibility features available on Instagram today, such as screen reader support and AI-generated image descriptions, are also enabled on Threads.<\/span><\/p>\n<h2><b>What\u2019s the potential impact of the Meta Threads App on user privacy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/techcrunch.com\/2023\/07\/05\/threads-no-eu-launch\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAAkpn7ggXEb1mQOGB8qnKt3VWAccqNiX5PLBcgQYqGCWvM_hRdQxZYUUl2xt1w-JuukAes9McHGb8daLhCEPiTu-E6CG1XIhSmurt_wwzvXsvk0sWpE0sEXRSRt6Xa67e4KVHTuOISBI9Hmt8zOYYpEwk7OA32mtMujzoqFbwdjM\"><span style=\"font-weight: 400;\">Tech Crunch<\/span><\/a><span style=\"font-weight: 400;\">, information provided about the app\u2019s privacy shows the app may collect highly sensitive information about users in order to profile their digital activity. This includes health and financial data, precise location, browsing history, contacts, search history and other sensitive information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we well know, Meta makes its money from tracking audiences around the web using behaviours to benefit advertising &#8211; so this isn\u2019t a surprise. But it does raise questions over whether Threads will be able to launch in the European Union after the <\/span><span style=\"font-weight: 400;\">Facebook user privacy scandal;<\/span><span style=\"font-weight: 400;\"> where Meta and the processing of Facebook users\u2019 personal data (performance of a contract) was found unlawful at the start of this year.<\/span><\/p>\n<h2><b>What do we think?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re in two minds, this is a very new channel which could still arise issues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with 5 million sign-ups in just the first four hours of launch (according to Zuckerberg&#8217;s own Thread) we cannot disregard that this could be the new big thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is Twitter on its way out? Could this be the replacement? Let\u2019s see how it unfolds.<\/span><\/p>\n<h2><b>Looking for an agency to keep on top of trends and manage your strategy for you?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to keep on top of the latest social trends and incorporate them into your strategy, but you\u2019re unsure where to start, why not <\/span><a href=\"https:\/\/www.fifteendesign.co.uk\/blog\/\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><span style=\"font-weight: 400;\"> with our specialists today? Our social media experts can help you from start to finish from targeting, to budgets, to analysing and reporting.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"You must have heard about the scandal surrounding Elon Musk buying Twitter, causing havoc and mayhem!\u00a0 In case you haven\u2019t, here\u2019s what you\u2019ve missed. Elon has recently made it so blue tick verified users can read 6,000 tweets a day, general profiles 600 tweets a day, and new profiles 300 tweets a day &#8211; the [&hellip;]","protected":false},"author":86,"featured_media":28023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[953,1,1679],"tags":[],"class_list":["post-28022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-news","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meta Rivals Twitter With New Threads App | Fifteen<\/title>\n<meta name=\"description\" content=\"The new Meta Threads App is already proving to be a huge rival for Twitter. 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